2013 China Sports Fashion Trend Released: When Sports Meet Fashion

　 VIFF STYLE popular research institute

VIFF STYLE popular research institute brings together the professional and resource advantages of the 3 authoritative institutions of China Fashion Color Association, China Textile Information Center and national textile product development center. It is the most authoritative and professional fashion research and dissemination agency in China's fashion field. Its research direction covers many fields such as lifestyle, market consumption, fashion color, textiles, clothing, home textiles, and so on.

　 Spiritual origin Spiritual Origin

This series of inspiration comes from nature itself, advocating the original energy aesthetics of light, wind, earth and water, expressing human's essential pursuit of spiritual and material factors. People seek the balance and freedom of body and mind by exploring the spirit and the inner world, and the "Zen" culture in the east becomes an important fashion guiding force.

Color: azure ash and soot constitute the tone of the story. The tone seems to be clear through dyeing and washing. Deep carbon ash and ink blue outline the ink and wash mood. The warm sand and khaki balance the coloring of the whole, while light yellow and washed powder color become important highlights.

Design: influenced by Zen aesthetics, tracing back to the source in design, laying stress on the application of basic shape design elements, emphasizing the characteristics of materials and the texture of nature: minerals, rocks, desert, sunlight and sand. From the basic style of Zen style to the collocation of elementary geometry, the oriental traditional design gives the sportswear loose and comfortable structure inspiration, and applies a natural and leisurely design concept to the sportswear field.

　 Vital energy Vibrant Energy

This series is inspired by spring's vitality and various organic shapes and elements. No matter what the situation is, mankind is always moving forward with hope. Soft, bright colors and vibrant plants always inspire people to yearn for a better future. The organic and microscopic world of flowers, such as bacteria, organisms and so on, inspires new design energy.

Color: it comes from the fresh and natural color of plants, showing a clean pink tone; grass green, tender pink and yellow soil remind people of the vitality of the garden; indispensable is the strong sense of organic light green and olive green.

Design: advocating botanical design is like being in the green space and garden in spring, full of vitality and energy, emphasizing its organic and ecological essence, and being endowed with more bright and energetic colors and elements, becoming a new bright spot of eco organic sportswear. Plankton, seaweed and lichens, etc., have inspired the new bionic design concept of vitality, introducing a natural micro organic world into the outdoor high performance sportswear.

Exotic travel Exotic Travel

Rich exotic, leisurely retro episodes, various decorative elements and styles intersect. The importance of China, India, South America and Russia in the economic field has been mapped to their influence in the fashion industry. The mysterious tropical Africa has also become one of the unexplored areas that people aspire to, thus forming an important trend in the sports field next season.

Color: rich decoration style brings a variety of colors of exotic feelings. The rich earth color, dark purple and indigo blue create an exotic atmosphere; heavy tonal plant greens and brown red emit strong tropical customs; beach beige, light blue and charcoal black become important embellishment.

Design: thanks to the memory of the economic prosperity of last 20s and the good times of 50s, it has evoked people's pursuit of classic Hawaii style and nomadic style. The foreign style geometric figure formed by constructivism has become a new interpretation of totem. The revival of tropical nomadic style combined with simple bold basic colors has become a new national style. This will be an important design direction for sportswear, such as surfing, outdoor, skateboard, bicycles and so on.

　 Edge city City Edge

Under the collision of urban style and the new generation of rebellion and anti traditional style, people look at the new urban population with a new perspective, focusing on the urban fringe groups and anarchists. They want to express themselves and express themselves in a more extreme and personalized way, reflecting the diversity of society and become an important driving force in the field of sports and fashion.

Color: orange, golden canary, crystal powder, water blue and other distinctive bright colors, with the city sky gray blue, dark blue, deep coffee tune and so on the dull dark, reflecting a strong sense of contrast and rhythm. Metallic and dirty old and old cowboy blue are important colors in urban themes.

Design: the city has become a new theatre of mixed art and niche art, which can generate strange designs. Rough texture, vivid colors and free patterns are combined in this theme. Influenced by DIY style, this season favours modeling. The style of street clothes mixed with punk, creating a positive modern Utopian style. With the old design details, the newly developed material and the new printing decoration technology sense, I pay tribute to the arrogant 90s street style in the last century.