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    Wang Tiankai: Textile Industry "Turn Around" To Feed The Main Industry

    2012/3/12 8:41:00 16

    Clothing Brand Marketing


    Wang Tian Kai

    Wang Tiankai, chairman of the CPPCC National Committee and chairman of the China Textile Industry Federation, admitted in the guest show that the textile industry should tighten up in the first half of the year, but not too pessimistic. Wang Tiankai also said that it was not against the textile enterprises to do some other industries to feed their main businesses, but the hard won brands should not be easily abandoned.


       Textile industry need not be too pessimistic to tighten up in the first half of the year.


    Data show that in January textile Garment exports fell 4.2% year-on-year, the first negative growth since the financial crisis. In January, sales volume of clothing sales in 100 key shopping malls increased by 12.3% and 0.18% respectively compared with the same period last year, compared with the 7.52 quarter growth rate in the fourth quarter of last year. It should be said that from the two markets at home and abroad, the two situations are not very optimistic.


    Wang Tiankai believes that from the international market, the textile market has not improved significantly. Textile exports will be tighter indeed. The domestic demand market will be tighter in the first half of the year, but with the development of some national policies and measures, consumption Demand is not very pessimistic. Therefore, in the first half of this year, the industry needs to make tight preparations, but in the whole year, we should build up confidence and not be pessimistic to think how sad this year is.   


    Wang Tiankai believes that for textiles, the most important thing is to produce products that satisfy the needs of the market. Therefore, it is very important to adjust the product structure. At present, many textile enterprises with independent brands are doing very well, like red beans. YISHION It is good for these enterprises to sell their products. We should push these enterprises to further intensify their research and development, and further develop the terminal market.


    But Wang Tiankai also believes that it is impossible for all textile enterprises to make brands. The key to small and medium enterprises is to determine their own positioning. It is also important to be specialized, refined and special in supporting the backbone enterprises. We have made breakthroughs in structural adjustment, including backbone enterprises and small and medium enterprises, so as to establish their own position and prepare for future development.


       Textile enterprises can appropriately do other industries to feed their main businesses.


    During the period of transformation, some enterprises chose to make brands and high-end ones, while others extended to other industries such as real estate, which seriously deviated from their main businesses. In this regard, Wang Tiankai said that he did not object to the use of brand and influence by enterprises, and to do some other industries to feed their main businesses properly. We do real estate, capital and money, but many of our entrepreneurs choose to do business because they are safer and more reliable, and feel more practical and proud.


    But he thought he could not abandon the brand that had already been formed. A brand can make today's enterprises pay a lot of effort. The brand can be in China. international market It's hard to get the status. Let's not give up easily.

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