European Brand To "China Leather City" Buy Design

　 More than 2000 designers gathered in the "leather city of China" to let European brands come to Haining to buy designs.

"This year, I am going to open a collection of designer works in Haining, inviting famous designers from the world and new designers in China to sell their works in the shop. By that time, Haining can really become the fashion capital of fashion." yesterday, the reporter listened to the heroic words of Zhang Sifeng, president of the Haining leather Designers Association. She was a bit in a trance: is this the Haining Leather City, known for its cheap and fine quality? Where does Haining's spirit come from? When did Haining realize its "gorgeous turn"?

　　 "72 tenants" took the lead in the separation of brain and body.

Entering Haining China The city of leather Leather brand fashion center, 72 new small buildings are scattered. The front door of each building is hung with brand names of different styles. We call ourselves "72 tenants". The fashion center built in 2008 has an area of more than 200 thousand square meters, with an investment of nearly 600 million yuan.

All of them are R & D centers of major leather companies, and now they have been upgraded to "the provincial characteristic industrial design demonstration base for leather industry". The function of the brand fashion center is very clear, that is, the design, research and development of the brand and the display base of the brand. The original intention of the brand is to let the original focus on production enterprises shift more attention to design and marketing, so as to achieve "brain body separation". AI Fashion Fashion Co., Ltd. is one of the first enterprises to enter the fashion center. Zhu Yingjie, general manager, has gradually established his consciousness of winning technology after experiencing the low tide at the turn of the century. From the leather park to the broad and luxurious fashion center, it is not just a simple change environment. After entering the brand fashion center, the agglomeration effect began to appear. He said that now the company invested in technology research and development each year accounted for more than 50%-60% of the total annual expenditure, already has more than 50 people. Designer The team, even the newly arrived designer, has given an annual salary of more than one hundred thousand yuan. He said confidently: "many of our designs can basically be synchronized with foreign countries."

　　 28 "wooden houses" contain "big fashion".

On the edge of the leather city of Haining, there is a crooked and elegant river. 28 chic wooden houses are interspersed among them. This is the latest designer corridor in China Leather City. Each small wooden house is an excellent leather clothing personal designer or studio of the design organization. It is a free supply of leather city to attract excellent design talents. It is no exaggeration to say that "cabin" is the vitality of innovation in Haining leather city.

Wu Xuanqiang is the reporter's first designer in the cabin. He is currently the general manager of Haining flying snow Garments Co., Ltd. Wu Xuanqiang's leather pants are very stylish. He said he designed them all himself. In 2008, he came to Haining with 300 yuan in his pocket. The leather city of Haining was quite large at that time, but the importance of design was just beginning. Here he began to sell the design drawings. Two hundred or three hundred yuan, a good relationship, and also a free gift, and a high price of 2000 yuan, which makes Wu Jian Qiang very happy. In this way, all day and night to catch up with the design, a maximum of 20 can be painted a month. Because at that time, leather enterprises rarely had their own designers, so his designs were still popular, and many leather factories came to buy his designs.

Wu Xuanqiang started in 2009. Selling clothes The change of thinking has also changed hundreds of pieces of design into tens of thousands of samples. Now, Wu Xuanqiang's business is very good. Until now, besides Haining, he has two development departments in Changshu and Shenzhen, and the scale is bigger and bigger.

"This has become a frequent patronage of clothing companies in Guangdong, Hongkong and other places, and even some international brands will come to buy our designs!" as Zhang Sifeng, President of the designers association, he is very proud.

　 40 thousand yuan to learn 7 lessons from Europe

In 2011, the Haining leather Designers Association was founded. It is the first National Association of leather designers and President Zhang Sifeng. At present, there are fewer than 200 Haining leather enterprises with designers, and more than 2000 designers in Haining, of whom 90% are outsiders.

The association of designers was founded that year. Designer The "learning group" went to France to study. 25 leather enterprises sent 26 leading designers to study abroad. They were taught by designers who had designed leather products for Chanel, Dior and other top brands in the world. They taught the latest fashion trends, design concepts and positioning of brand styles. 10 days in law, 7 days in class, although the cost is as high as 40 thousand yuan, the boss of the enterprise is willing to pay for it. Even some of the designers are headed for further studies.