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China'S Sports Brand "Go Out" Is The King'S Way.

2012/3/14 16:51:00 36

Since the second half of last year,

China sporting goods brand

Encountered unprecedented "inventory door" crisis, the value of hundreds of millions or even one billion yuan products stored in the warehouse no place to sell, and even some entrepreneurs reluctantly said that this year's sales to sell inventory, however, in such a situation, some enterprises have opened up a new path, the store opened abroad, expand the brand's international influence, to a large extent, to achieve international strategy, in the future can help solve inventory problems.

The international media is concerned about the opening of PEAK stores in the US.

The United States is an international brand gathering place. It is a pilgrimage to the economic power. It is a dream for many Chinese enterprises to open shop in the United States and gather around Hollywood, Disneyland, Beverly hills and other famous scenic spots in Losangeles.

PEAK, a well-known brand from Quanzhou, did it.

After the new year, PEAK CEO arrived in the United States for the opening of the Losangeles store.

Beijing time on the morning of February 17th, Losangeles store officially opened.

Such coincidences may be rare when Chinese leaders visit the US.

No doubt, this undoubtedly injected PEAK into the international market.

It is understood that PEAK opened two direct stores in the United States, located in Losangeles Westerfield mall and Melrose fashion Boulevard Melrose Avenue. The two shops operate over 2800 square feet (260 square meters).

PEAK is a brand that takes the professional basketball equipment as its core product, and its flagship store in the United States has thoroughly played the basketball culture.

In the PEAK flagship store, not only can we see the exclusive equipment and star favorite products of NBA stars, but also the FIBA joint basketball products, which include basketball shoes and accessories, while taking into account the street basketball related products, and perfect the integration of professional basketball culture and street basketball culture in the PEAK flagship store.

Such a posture, even

Vice president of NBA Alliance

All the guests were full of praise, and also interested in "The Professor" Grayson Boucher. Grayson Boucher was the most popular player in American street tennis. His congenital condition was not excellent. In the 2003 Rock Park war of AND 1 Mixtape Tour, he conquered audiences and opponents with his passion for basketball and his strong fighting spirit, bringing him a career turning point.

Fighting spirit is not only the essential quality of players, but also the quality of an enterprise and a brand.

For PEAK, the fighting spirit and belief of an international brand has been tempered for 20 years, just as PEAK CEO Xu Zhihua said: "opening a shop in the United States is not a whim, but after 20 years of careful planning.

It is a milestone for PEAK to open up the market internationalization.

In the current world economic downturn, PEAK opened flagship stores in the United States, giving some people some doubts or, as American journalists, worried about the invasion of foreign brands into Losangeles.

However, the trend of economic globalization is bound to bring about a series of changes in the market structure. More and more brands will face the severe test of the international market. As PEAK looks at the future, the world will become an invincible position in the future market.

"We have branches and R & D centers in the United States. Our goal is to make PEAK the first Chinese sports brand to truly integrate into the US market through localization design and marketing."

PEAK CEO Xu Zhihua believes that the global brand is the brand that is quickly accepted into the international regional market and accepted by local consumers.

PEAK is working hard for this.

The international market is the way out.

At one time, the domestic sporting goods represented by PEAK were Nike.

Adidas

And so on world famous brand OEM, nowadays, most brands have pferred to their own brand lines, and face to face competition with the international brands such as Nike and Adidas in the domestic one or two or three tier cities. But for a long time, the sense of Chinese sporting goods to the international market is low price and poor product quality. In fact, most of the so-called "genuine products" produced by many overseas consumers are produced by Southeast Asian countries such as China, Indonesia and Thailand. "Made in China" products can enter the international market by means of Nike, Adidas and other international brands, and sell high prices, which fully shows that the quality of products produced by Chinese sporting goods manufacturers is excellent.