9 Smart Marketing Stories

Chicken or egg?

A restaurant has a good business and a busy market. When the boss is old and wants to retire, he finds 3 managers.

The boss asked the first manager: "chicken first or egg first?" the first one thought, "chicken first".

The boss then asked the second managers, "do you have chicken or eggs?"

The second managers replied with great assurance: "there are eggs first."

The boss called the third managers again and asked, "do you have chicken or eggs?"

The third managers calmly said, "if the guests first order the chicken, they will have the chicken first."

The boss laughed and promoted third managers to the general manager.

Comment: chicken or egg? If you think about the answer to this question, there will never be any result.

When there was a debate on the basic philosophical questions of substance or consciousness, philosophers put forward the proposition of "chicken first or egg first". Now these third managers have given this proposition.

Promotion of Colgate on Japanese island

The United States toothpaste Colgate did not take the strategy of rashly entering and attacking comprehensively when entering such a big target market in Japan. Instead, it launched a series of advertising public relations activities on the Ryukyu Islands nearest to Japan.

They presented samples on the Ryukyu Islands, so that every family in the Ryukyu family had free toothpaste.

Because it is free, Ryukyu residents always use Colgate toothpaste every morning, whether they like it or not.

This free event has attracted the attention of local newspapers and television, and has been published as news. Even Japanese newspapers and monthly magazines have been reported.

As a result, Colgate Co achieved this goal in the advertising area strategy: Ryukyu as a bridgehead, so that all the people in Japan know Colgate, from point to face, advertising pactions are very obvious.

Comment: how to fight the tough battle of marketing? Generally speaking, there are two kinds of tactics: frontal attack and side attack.

When enterprises are not familiar with the battlefield and the mass foundation has not yet been established, it is feasible and feasible to establish a stable base area from the side.

Internet can be sold offline.

In the United States, a 43 year old woman applied to her aunt for a free wheelchair.

All she did was to prepare some necessary documents and fill out some forms.

To this end, she also wrote a report on how to apply for free wheelchairs to the government.

She sold her report online, her cost was only 2 dollars, and then she earned 30 thousand dollars a month.

It's unbelievable that such a simple thing will have a market and such potential benefits.

Later, she advertised in the newspaper, this time she was losing money.

Strangely enough, this report can only make money online.

Comment:

42 dials

In order to make their products quickly enter the market, the world-famous Lipton company set up a wonderful performance at the beginning of its business. They bought a few piglets, dressed them with ribbons, and inserted small flags in the words "I want to go to the Lipton market", and then drove them through the busy market.

Advertising requires a lot of money, but if you are ingenious, you can make 42 calls and use the least amount of money to make the advertisement sound and vivid.

The tea company is no match for the pig, the wind and the horse, and has been promoted by the company's public relations personnel.

In contrast, some of our enterprises are still sticking to the traditional marketing mode, and the sales promotion habit is followed by the feeling, so that the sales promotion way launched is not follow the footsteps of others, it is deviated from the market, and the result is generally that the competition is fierce and the business is difficult to do.

Comment: in today's market competition, besides the competition of commodity quality and sales price, marketing strategy is also a means of competition.

How to get sensational effect with less investment has become another hot spot for many businesses to compete and attract customers.

Smart operators may take some inspiration from the experience of Lipton tea company's promotion, and do some ingenious promotional tips for different levels of consumer demand, so as to achieve sales goals quickly.

The trap of British businessmen

At one time, Chinese foreign trade personnel negotiated with British fur merchants, and when the rest time, British merchants gathered to accompany the staff to deliver their cigarettes, and said, "is wolf skin better than last year?"

The British businessman followed closely, "if I want to buy 150 thousand and 20 000 sheets, no problem," the escort still inadvertently replied, "no problem."

After a cigarette had not been smoked, the British businessman left.

Subsequently, British traders took the initiative to reflect to the Chinese side that someone sold Chinese wolves skin in the British market at a price lower than the Chinese price.

Until now, the Chinese negotiators calmly analyzed the front and rear of the business negotiations before they suddenly understood.

It turned out that the businessman was willing to bid a stable price of 5%, and kept the Chinese side stable, because the price he gave was so high that it would be difficult for other businessmen to ask for it.

At the same time, under the high price of Chinese wolves, he sold hundreds of thousands of stock at the original price in the British market, and sold it at a small price before the Chinese side, so that his backlog was dumped.

Comment:

Streaming sounds sell at high prices.

Fenek is an American businessman.

During a vacation trip, the sound of the waterfall inspired him.

He brought the stereo recorder to visit some sparsely populated places.

He recorded streams, waterfalls, streams, birdsong and so on, and then returned to the city to reproduce the tapes for sale at a high price.

I can't imagine that his business is booming, especially for customers who buy "underwater".

Fenek knows that many urban residents are suffering from all kinds of noise, but they can not get rid of them.

This wonderful commodity can bring people into the wonderful state of nature, so that those who live in the busy market temporarily forget the troubles of the earth, and also enable many insomniacs to go to sleep in the company of the sound of water.

Comment: pay attention to business opportunities everywhere.

When we complain about business is difficult to do, there are countless business opportunities around us or waiting for us to explore.

It is more promising to explore new business opportunities than to follow others, because who is the discoverer of new business opportunities, who is the market monopolist and has no competition to run.

However, the point to emphasize is that only when demand exists, marketing innovation can create new business opportunities, otherwise it will be worthless.

From businessman to Vice President

In 1888, American banker Moore was elected vice president.

He was a small cloth merchant, from a small businessman to vice president. Why did he develop so fast?

Moore said, "I really did a great job in making cloth business.

One day, I read a book by Armour, a literary writer. A passage in the book touched me. It is written in this book: if a person has a talent and expertise that others need, no matter what corner he is in, he will be discovered one day.

I was shocked by this passage, and I felt that I should go to a broader space to develop.

This reminds me of the most important financial industry at that time, so I ignored the objection of others, gave up the cloth business and changed the bank.

Many people and businesses are willing to seek me in a safe and reliable way, so I run a successful bank and finally become a financial magnate.

Comment: as the saying goes, "wisdom eats wisdom, without wisdom."

A person based on society, in the final analysis, can only use two means of livelihood, intelligence and exertion, or rely on one's strength, or rely on their own wisdom, wisdom can often change a person's fate.

1 pounds to 100 thousand pounds.

In England, there was a lonely old man who was childless and sickly. He decided to move to a nursing home.

The old man announced the sale of his beautiful house.

Buyers are thronging with news.

The floor price of the house was 80 thousand pounds, but people soon fired it to 100 thousand pounds.

Prices are still rising.

At this time, a plain young man came to the old man's eyes. He bent down and whispered, "Sir, I want to buy this house, but I only have 1 pounds."

The young man was not depressed. He continued to say sincerely, "if you sell me your house, I promise you will still live here, drink tea, read newspapers and walk with me, and make you happy every day - believe me, I will love you with all my heart."

The old man nodded and smiled, and waved people to be quiet. "Friends, the new owner of this house has already come into being."

The old man patted the young man on the shoulder. "This is the young man!"

Comment: marketing is a big book.

This book contains not only the business principles of cheap buying and selling, but also the flow of emotions and the brilliance of human nature.

Rationality, emotion and human nature together create the colorful colors of the marketing world.

Marketing, metaphor, enemies and friends

As president of the United States, Lincoln's attitude towards political enemies caused an official's dissatisfaction.

He criticized Lincoln for not trying to make friends with those people, but should destroy them.

"When they became my friends," Lincoln said very gently, "am I not destroying my enemies?"