Only Three Words, A Legendary Female Boss Of One Billion Worth.

A rural woman who didn't go to school one day and only wrote her name started from scratch. In a short span of 6 years, she founded a private enterprise with assets of 1 billion 300 million yuan. The rural woman who created this new fairy tale is Tao Huabi, who is 51 years old.

Speaking of her name, many people may be at a loss, but mention her.

"Unique skill": start with spirit

Because of poverty at home, Tao Huabi never read a book from small to large.

In order to survive, she went to work and set up stalls at a very young age.

In 1989, Tao Huabi used a little money saved and saved up and built a house with bricks picked everywhere. He opened a humble restaurant, named the "affordable restaurant", monopolized jelly and cold noodles.

At that time, she made spicy sauce specially as a kind of seasoning for mixing jelly powder.

One morning, when Tao Huabi got up, he felt dizzy and did not go to the market to buy hot peppers.

Who knows, when customers came to eat, they heard that there was no spicy sauce, but they turned around and walked away.

She couldn't help feeling puzzled: how could it be? Did the customers who came to me didn't like to eat the jelly powder, but rather like the spicy sauce made by me?

This incident touched Tao Huabi deeply.

She was smart enough to see the potential of the spicy sauce.

After several years of trial production, the flavor of her spicy sauce is more unique.

"Magic trick" two: doing business with emotion

In August 1997, "Guiyang Nanming old godmother flavor Food limited liability company" was officially launched, and workers suddenly increased to more than 200.

At this point, for Tao Huabi, the biggest problem is not the production side, but the pressure from management.

Although there is no culture, Tao Huabi understands this: helping one person and moving a group of people; caring for a group of people will surely move the whole group.

Sure enough, this kind of affectionate "emotional investment" has made the cohesive force of Tao Huabi and "Lao Mama" company have been increasing.

In the eyes of the staff, Tao Huabi is as lovely and respectable as her mother; in the company, no one calls her chairman, all called her "old godmother".

By the end of 2000, only 3 and a half years had passed, and the "old godmother" company grew rapidly and developed to 1200 people, with an output value of nearly 300 million yuan, and turned over to 43 million 150 thousand yuan of state revenue.

Today, the total output value of "Lao Mama" company has reached 1 billion 300 million, paying 180 million annually.

The secrets of billionaire's success

In the 100 person's eyes, there are 100 Hamlett. What about the billionaire?

In the eyes of the vast majority of people, billionaires have all these elements: family heritage, such as Rockefeller, technological pioneers, such as Bill Gate, capital experts, such as Ding Lei.

There are also a large number of entrepreneurs who have come through the "opportunities of the times", such as real estate, health care products and so on.

In the final analysis, they rely on big opportunities, big knowledge and great strength.

But what did Tao Huabi rely on for "old mama's spicy sauce"? On the strength of her husband's early death, before the 90s of the last century, she dragged two children everywhere to work and lay a stall; on chance, it was a spicy sauce, which was a traditional industry; on knowledge, it was much less than that. She not only stayed abroad, but also went to university, and even some of the "primary school graduates" who had gone to school in the Pearl River Delta region, and those who graduated from junior high school were not as good as - only three words were known, and that only after they became bosses did they learn.

How did Tao Huabi succeed? How does "Lao Mama" grow? This is a secret, but there is another known answer.

That is the secret. "Old godmother" has been doing business for 6 years to 1 billion 300 million yuan. The annual output value is huge. Tao Huabi, who has nothing at all, can not have no secret of success.

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Li Jiacheng's initial success was to seize.

Good faith.

Almost everyone knows that "business must be honest".

But in fact, many people still can't do it.

Tao Huabi had never heard of "honesty" before, but with the simple nature of a farmer, she did business in good faith.

Cohesion.

Business start-ups are only a few hard work and ingeniously, or even a little foolhardy. But in the future, if we have more employees, we need to twist them into a rope. Many excellent enterprises are equipped with equity incentives and corporate culture. Tao Huabi has "emotional investment" to be sentimental.

Professional managers.

Tao Huabi was illiterate and did not know how to settle accounts. It doesn't matter. She invited her son, and boldly invited many professional managers, and sent them out for training and further education.

Tao Huabi, who knows only three words, is at the heart of all the latest and most complete management. So, the success of "Lao Mama" is magical, far from being a myth.