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Retail Investors In The Stock Market Increased By &Nbsp; Per Capita Account Assets 413 Thousand

2012/3/14 11:07:00 9

A few days ago, the Shenzhen stock exchange completed the survey report on the situation of individual investors in the Shenzhen Stock Exchange in 2011. The survey shows that in 2011, investors in the stock market still dominated by small and medium-sized investors, and more than 80% of the surveyed investors had 500 thousand yuan in securities account assets and 413 thousand yuan in average account assets.

The survey also showed that the position of stocks in household asset allocation weakened in 2011.

In 2011, shares accounted for 29% of the total investment of households surveyed, which was nearly 6 percentage points lower than that in 2010 (34.6%) and returned to the level of 2009.

The proportion of share assets of gem and non GEM investors in household investment decreased to 35% (40.9% in 2010) and 28% (31.3% in 2010).

From the point of view of investment products, investors' portfolios in 2011 are more diversified. In addition to stocks, the type of investment products purchased by investors in the whole market is mainly financial products and funds, with precious metals, investment property and government bonds (national debt or local debt) as subsidiary.

For a recent investment in a stock, the survey showed that 65% of investors indicated that investment decisions could be made through the analysis of technical indicators such as the trend of stock prices and volume changes in paction software, and 40% of investors expressed the information needed to make investment decisions through others' recommendation and network media.

Comparatively speaking, the information sources of GEM investors in decision-making are relatively more diverse, and the average channel of obtaining investment information is 4, which is significantly higher than that of non GEM investors (2.6 kinds). The utilization rate of multiple channels is relatively high. Over 50% of GEM investors will get investment information through the analysis of technical indicators of paction software, network media, prospectus of listed companies, periodic reports, interim announcements, and research reports of financial institutions.

The following is the full text of the report:

The survey is the third annual survey conducted by the Shenzhen Stock Exchange since 2009. The questionnaire was designed by the Shenzhen Stock Exchange investor education center and the Institute of integrated research of Shenzhen Stock Exchange. The contents include both the follow-up survey based on the previous two years' investigation and some new hot issues, which mainly involve investors' trading habits and decision-making methods, investment education and investment products, customer service status of securities companies, and the suitability management of GEM investors.

To ensure the scientificity and rigour of the investigation, the Shenzhen Stock Exchange has commissioned a well-known investigative body, Nelson (China), to carry out the investigation project, which is responsible for the investigation and distribution of questionnaires.

The survey period was from December 2011 to January 2012. The respondents were individuals aged 25~55 years holding securities accounts.

In order to fully reflect the situation of investors, based on the geographical distribution of securities accounts and the age structure of investors, the survey was conducted on six representative cities in the country, namely, Beijing (North China), Dalian (northeast), Shanghai, Hangzhou (East China), Wuhan (Hua Zhong), Chengdu (Huaxi), Guangzhou and Shenzhen (Southern China).

According to different age groups

Investor

The characteristics of the survey include two ways to intercept access and online access by the brokerage business department, targeting people aged 50 or above and below 50 years of age.

The total effective sample obtained is 2924, the standard error is <3% (confidence level is 95%), the overall investor city sample size is above 300, and the standard error is 6% (confidence level 95%).

The urban sample size of GEM investors is more than 100, with a standard error of <10% (confidence level 95%).

(Note: This survey divides investors into three categories: "holistic investors", "GEM investors" and "non GEM investors". Among them, "GEM investors" refers to investors who have traded on GEM, and such groups may invest in other sectors of stock while investing in the growth enterprise market.

"Non GEM investors" refer to securities investors who have never done gem trading, but those who have already started the gem but have not made gem pactions are also classified into this category.

In addition, the terms "securities investors", "individual investors" or "investors" used in the report refer to "overall investors".

The findings of the survey are as follows:

1. The education level of the whole investors is increasing year by year.

In 2011,

Holistic investor

The education level showed an upward trend year by year. Among them, the proportion of undergraduate education or higher education increased from 54% in 2010 to 63% in 2009 (51% in 2009). Among the GEM investors, the proportion of college students or above was over 70% (73%), and the education level was higher than that of non GEM investors.

Two, the proportion of small and medium-sized investors has increased, and residents' securities account assets have declined slightly.

In 2011, securities investors still dominated by small and medium-sized investors, and more than 80% of the respondents (81%) accounted for 500 thousand yuan and 81% yuan in securities account assets, an increase of 3 percentage points compared to 2010.

Correspondingly, the proportion of high capital production accounts (account assets above 500 thousand) declined compared with that in 2010.

On the whole, the average account assets of the investors surveyed in 2011 were 413 thousand yuan, a slight decrease compared to 2010 (422 thousand yuan).

Considering that the amount of household securities account assets rose before 2011, and the income of residents increased in recent two years, this change may be related to the economic situation and market situation in 2011.

Three.
股票占投資者家庭資產(chǎn)的比重下降為29.0%，投資組合更趨多元化

Correspondingly, the position of stocks in household asset allocation weakened in 2011.

On average, shares accounted for 29% of the total household investment in 2011, down nearly 6 percentage points from 2010 (34.6%) and returned to 2009 levels.

The proportion of share assets of gem and non GEM investors in household investment decreased to 35% (40.9% in 2010) and 28% (31.3% in 2010).

The average number of products held per person (3.84 kinds) was slightly higher than that in 2010 (3.22 kinds).

At the same time, the penetration of all kinds of products in investors has increased to varying degrees. Among them, the precious metals such as financial products and gold, silver and silver are most favored by investors, and their penetration rates have increased by 13 percentage points over 2010.

Four, investors need to develop products and businesses such as corporate bonds.

The survey shows that investors have some demand for corporate bonds and other investment products and businesses. When asked whether they are willing to buy corporate bonds issued by listed companies holding shares, 51% of investors expressed their willingness.

Demographic analysis showed that investors with a relatively high interest in corporate bonds (average age of 36 years old) and higher education level (with more than 7 of Undergraduate Education) accounted for more than 7.

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