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Good Strategy, Big Return

2012/3/14 11:11:00 3

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For businessmen,

Core work

It's about selling, but sometimes the best way to sell is to give up the deal.

For some entrepreneurs, there is always a firm belief that "I belong to the seller, and I must never give up", but in fact, this understanding is very short-sighted.

A small scale "

Complimentary activities

It will give the company great rewards in the days to come.

This method is especially suitable for small and medium enterprises, and their products or services (samples or improvements) belong to the easiest option in the choice of gifts.

This time, the cost of products involved will be only a small amount, and it can also be offset by the great effect of market, public relations, reputation and other aspects.

In terms of specific numbers, this may be a drop in the bucket, and there is no need to make special budgets in the whole process.

Although this is a very simple and clear point of view, what surprised me is that the owners of small and medium-sized enterprises have not found the real value of them, or have just been obsessed with sales performance to deny its existence.

Of course, this will not cause any problems.

However, the following examples can illustrate how to make use of the benefits of some "waste products" for long-term planning can help marketing plans and budgets to achieve higher profits:

Thank you:

Sincere gift

Always touches the hearts of customers.

For a long term customer who has been in business for many years, should the company give a gift to show its gratitude? And the company should not only focus on customers, but also the suppliers and employees who perform well.

A good gift can make this heartfelt gratitude lasting for a long time, long forgotten, bringing a good popularity.

Therefore, for companies, the most correct way is to be generous.

Compensation: even the best people can make mistakes - it may be improper processing of orders, errors in written work, and customer's dissatisfaction with this or any other reason.

At this time, the company must first make an apology and solve the problem immediately.

But once this is achieved, it will take a long way to achieve the goal of restoring goodwill and loyalty.

Usually, the right way to deal with it should be similar: "I'm very sorry, but this is definitely our mistake. I will deal with it before today's work.

In order to show our apologies, please allow me to provide a reward (discount item / free service discount / future project discount) to compensate for your loss of time and energy.

Prizes: people like to win, which means that competition is an excellent way to attract customers and improve expectations.

The tools can be used for networking or real communication, mailing lists, and, in particular, now expanding social boundaries.

In order to achieve the goal of rapid growth of followers, it is one of the most effective ways to give several good prizes or services regularly.

Of course, some people think that "competitive addicts" can not bring real business, but the cost of giving several products is not very high (obviously depending on the specific products sold by the company), but it can promote competition, and only needs a low customer conversion rate to ensure that the overall situation becomes value for money.

With news:

In all

Marketing Management

In the way, public relations is the most valuable or cost-effective choice.

If the product is suitable for media evaluation, the company should never be too stingy to provide samples to the media. On the contrary, it is a good idea to send samples directly without obtaining the requested or permitted time.

Many authors and editors will pay attention to the products they have seen and evaluate them, most of which will not return the samples.

(the company can ask, but if they say no, don't go on arguing).

At this time, the company should be very wise. In the era of social media, everyone is a "reporter". Obviously, the company can not or can not provide samples to everyone. However, the evaluation made by credible news media is still the simplest and effective marketing method for product promotion.

I was amazed by the stingy demand of some businessmen in media demand and the degree of precaution that they could not find a more appropriate vocabulary.

They should think about it: if they send samples to twelve media and get a "key support" in a major publication, can they offset the cost of the remaining eleven products? For my company, the answer has always been worth it; we can use the value of stock investment from the news media every year, even the fool can see it.

Create surprises: everyone likes the surprises of good things. "Doing good at anytime and anywhere" can make everyone smile, so that the company can become the idol of the public.

For example, the company can choose ten users randomly from the face spectrum, announcing that it will be a surprise to them because it is Monday.

The company can also add an extra item to the box every few days (the most effective way to use excess inventory).

By leveraging the cost effective leverage of products and time, the company can enable people to get pleasure from buying behavior, so as to ensure that the follow-up business can flow continuously.

Of course, the best areas for all these practices are still consumer products, and not every example applies to all business types.

But usually, even the business can bring help to the business or service of the business. What we need here is just a little bit of creativity. "Thank you for your full trust and great help this year, what we want to do is to clean up the lawn in autumn.

)

For products and services, these opportunities belong to the key to help business go beyond the value of conventional sales.

Like most things in reality, companies need to show a little generosity to save the long road that traditional sales have to go through.