How Can Chinese Private Shoe Enterprises Get Out Of The Dilemma Of Being Shanzhai?

Shanzhai

"This word can be traced back to" the Water Margin ", and the group of herd heroes who were driven to the top of the mountain were called" Shanzhai heroes ".

In today's business world, this term is used to refer to the business model or behavior that dares to produce imitation products.

Recently, "Shanzhai" has become a hot word again, because the "flying man" Michael Jordan recently complained about the case of Jordan's sports infringement in Jinjiang.

Private enterprises in Jinjiang

Entrepreneurs rely on the character that they love to win, the open and compatible mind and the industrious and pragmatic style. They go through the road of pioneering struggle that collectively rises after the change of the brand name of the city.

Jinjiang has vigorously implemented the brand - driven strategy, which effectively promoted the healthy development of the private economy.

Jinjiang has become a famous brand city in the whole country. It is a popular brand. The brand tree has made the forest of economy. Jinjiang has guided the booming private enterprises in China.

Now walking on the streets of Jinjiang, the huge billboards of all kinds of famous brands come into view. The dazzling brand products in the mall attract a batch of merchants from all over the world.

But it is undeniable that the road of Jinjiang's private enterprises' brand has gone through the process of butterfly change: from the impulse of early stage to imitation, to the hard work of processing, the OEM and the awakening of brand.

The Han and the Black Whirlwind, like Li Kui, bravely waved the "three axes": the first axe was the naming of the imitation mark, the "ADI king" similar to the "Adidas" name, and later even the advertisement to do the US NBA arena. But the name was considered to have the celebrity's suspicion. Besides "Jordan", there were also brands such as "Kobe", "Iverson", "Yao Ming" and "Yi Jianlian". The second axe was the star endorsement, the Olympic champion and the gold medal instructor. Even the "Four Heavenly Kings" of Hongkong were also taken off; the third axe was to spend money to smash advertisements, especially the heavy gold surround CCTV five sets. Some private enterprises have made brands like Liangshan.

The two venture

The movement is clanging.

Those emerging enterprises can no longer walk the old road of some enterprises in the initial stage 30 years ago.

With the gradual improvement of the market, enterprises must play cards in accordance with the rules in the fierce competition.

Only in the global competition rules of integrity, quality, management and technology can we obtain more competitive advantages and ensure the harmonious development of enterprises.

In this era of independent brands need to work hard, young entrepreneurs must break the old model of "dare to imitate" and seek breakthroughs in innovation.

We are glad to see that many private entrepreneurs do not live in "Shanzhai". Instead, they read the two seemingly ordinary but unusual words in a broader field of vision. They understand that market competition is the "hard truth" of being good at creating their own brand.