3. 15 Focus: Children'S Safety Hazard List

Children's clothing is not "shrinking" adult clothing, children's safety issues should also be taken seriously.

Annual quality sampling inspection,

The "poison" of children's clothing lurks the whole industry chain.

According to incomplete statistics, in 2010, the output of children's clothing in China was about 5 billion (sets), accounting for 11% of the clothing industry.

There are at least 1 children's clothing manufacturers in China, mainly concentrated in Zhejiang, Shanghai, Fujian and Guangdong. There are about 6000 children's clothing manufacturers, while there are less than 200 well-known children's clothing enterprises.

Buying for kids.

Liu Liangyu, a child Rescue Committee of the China Association for social work, pointed out that the incidence of children's diseases and poor children's products accounted for over 5%. Especially in children's clothing and infant clothing, formaldehyde exceeded the standard to become the biggest killer, and the use of environmental protection products did not lead to some children's clothing flowing into the market, which contained toxic substances and posed a great threat to children's health.

AQSIQ revealed that the state spends a lot of money every year on supervision of children's clothing.

Unfortunately, there are a lot of unqualified products in the annual sampling results.

The problem of the quality of children's clothing has become a "big problem". Xie Qing, Deputy Secretary General of the China clothing association, pointed out that children's clothing safety is not only a problem of production enterprises, but also a problem of supply chain printing and dyeing, processing, etc., and the whole supply chain needs strong supervision and deep reflection.

"We need to control the quality of children's clothing very difficult. Every batch of children's clothing is sent to a cooperative manufacturer for processing. Every enterprise and every link must be tested to solve this problem.

Therefore, concern about children's safety needs to pay attention to the safety of the whole industry chain.

Xie Qing further pointed out.

A brand reporter told the daily economic news, "to control the quality of children's clothing, we need to control the raw materials.

The quality of products often comes from fabrics.

Because the export situation is not ideal, many factories are being sold domestically at the same time.

Wu Fangfang, President of green box children's wear, said: "now, the profit rate of children's clothing industry is only 5% to 8%, and the price of fabrics in the procurement process is lower."

Under such circumstances, Cai Xiaoling, the boss of a children's clothing export enterprise in Ningbo, said that the factory had to change its fabric to reduce its cost. "A lot of cheap children's clothing went to the market through wholesale channels."

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Children's safety hazard list

No. 1 wanted: formaldehyde

Frequency: high

Injury index: high

At present, most of the auxiliaries for printing and dyeing with formaldehyde are pure cotton textiles. The use of auxiliaries containing formaldehyde can improve the stiffness of cotton fabrics, that is, non ironing and wrinkle resistance of pure cotton garments.

Children's clothing contains formaldehyde, which will release gradually during the children's wearing process. It can cause harm to the body through the skin and respiratory tract of the human body, especially the skin and respiratory tract of infants.

2 wanted man: toxic aromatic amine

Frequency: medium

Damage index: extremely high

Because of its easy coloring and low price, aromatic amines will still be used by some printing enterprises.

If these dyes contact the human body, it is possible to break down carcinogenic aromatic amines.

Solids and vapors containing aromatic amine dyes can rapidly enter the body through the skin. These aromatic amines are broken down and enter the body. They will undergo reductive reactions to form carcinogens, aromatic amine compounds.

3 wanted man: decorative rope and so on.

Frequency: extremely high

Injury index: high

One is when the playground is playing on the slide, it is strangled by the rope on the hat or collar. The pull rope at the lower part of the children's jacket and sweater is caught by doors and bicycles, causing serious injury or even death to children.

The US Consumer Product Safety Commission has begun to ban children's clothing with rope from the market.

No. 4 wanted: buttons, zippers, etc.

Frequency: high

Injury index: high

Because infants like to pull clothes and bite clothes, the sewing strength of accessories, buttons and all kinds of plastic decorations are not strong enough for sewing or other causes, which are easily choked by children and suffocating or other safety hazards.

standard

Many blind spots difficult to remove children's clothing quality "worry"

The existence of "poisonous" children's clothing is undoubtedly a "time bomb" for the health of infants and young children.

Although the regulatory authorities continue to increase investment in capital and manpower every year, there are still many blind spots that can provide an opportunity for "toxic" clothing.

Xie Qing, Deputy Secretary General of the clothing association, pointed out that "our country has a comprehensive and strict standard for the standards of children's products. However, there are some problems at the executive level. Some local testing organizations produce problematic inspection reports for the purpose of charging."

The way of supervision needs to be improved.

"70% of children's clothing in the country has entered the market through wholesale, and these products have serious quality problems."

Wu Fangfang, President of green box children's clothing, told reporters.

A testing organization who did not want to be named revealed to the daily economic news reporter that "quality inspection of children's clothing outside department stores and supermarkets and other channels is not strict."

"The wholesale market, the relevant state organs will also be inspected, but the intensity is not enough."

Wu Fangfang said that businesses have many ways to escape.

"In fact, supervision by regulatory authorities is far from enough."

An industry insider told reporters that "even in a foreign country, it will not rely solely on the regulatory authorities."

According to him, in Europe and the United States, children's clothing market circulation products in addition to facing regulatory authorities, also must face the supervision power from the folk.

The two most powerful regulatory powers that make children's clothing brand headache are NGO from time to time, as well as the error correction personnel dispatched by competitors.

The industry also said, "what is really terrible is the blow from competitors.

Once competitors find that brand children's clothing products have quality and safety problems, they will continue to take this opportunity to attack each other.

However, the domestic situation is embarrassing, "brand manufacturers will not do such a thing, because they know that if the other products have problems, their products are often unable to escape the blacklist."

Hidden danger of sales mode

"The price given by domestic businessmen is only five or six of that abroad," said Cai Xiaoling, the boss of Ningbo children's clothing export enterprises. But there is no strict third party inspection like foreign trade.

So although domestic sales do not make foreign trade to make money, but businesses according to their own situation and the current market environment, only to strengthen cost control.

However, "a lot of profit margins for domestic sales should be allowed to give way to channels," Cai Xiaoling said.

According to the insiders, many factories will choose to reduce their standards when purchasing fabrics, which will bring hidden dangers to children's clothing products in the market.

According to the insiders mentioned above, there are many sales models for children's clothing market in China, including self built sales outlets or underwriting agents.

For self built outlets, most children's clothing enterprises do not possess this strength, and they are time-consuming and laborious; if they are underwritten by agents, the circulation links will be linked together, and the profits will be deprived one after another because of the circulation of links, so the profits of producers will inevitably shrink.

Standards, penalties and licenses need to be strict.

As for the supervision of children's clothing sales, there are still different standards in the domestic and foreign trade enterprises.

An internal staff member of the Shanghai quality supervision department, who is engaged in garment testing, explained to reporters that "European standard" and "American Standard" are very strict in testing requirements. Taking children's color detection as an example, each color must be tested for thousands of yuan, and a batch of clothes often has to detect more than 10 colors.

But domestic standards are much more relaxed than those in Europe and the United States. "GB is only testing the most basic quality problems of clothing, and testing fabrics is not as stringent as those in Europe and the United States."

Inadequate punishment for the problem enterprises is also an important reason why children's clothing quality is difficult to solve.

Zhang Tao, a lawyer of Beijing pay law firm, pointed out that "in the face of inferior children's clothing, the cost of consumer rights protection is higher and the compensation standard is also too low."

A staff member of the Shanghai quality supervision and Administration Bureau told reporters that it is necessary for consumers to check the children's clothing on their own by the authoritative inspection agency, which is time-consuming and hard for most consumers.

The above Shanghai quality supervision department insiders told reporters that the most fundamental reason for the frequent problem of children's clothing quality is the production of children's clothing without access threshold, so children's clothing products should be included in the scope of production license management.

trend

Industry shuffling approaching quality short board

"Children's clothing market is the last piece of cake left in the Chinese clothing market". Cui Hongbo, chief executive officer of Shanghai Brand Management Consultants Limited, pointed out that the profits of the adult clothing market have now shrunk, and children's clothing is still a high profit market in the clothing industry.

According to Liu Jia, Secretary General of the China clothing association's children's wear Committee, at present, the children's clothing industry in China has a market scale of 100 billion yuan and has a production scale of 5 billion yuan.

As China's major brands have announced their entry into the children's wear market in 2012, China's children's wear industry will officially enter the shuffle period.

A famous clothing brand manager from Fujian told the daily economic news reporter that "the real vitality of clothing brands still comes from products". If we are to pursue the scale and give up the quality of products at the same time, after reaching a certain scale, the profits of enterprises will be faced with smallpox.

Famous brand beachhead market at home and abroad

Hundreds of billions of cakes have made famous brands both at home and abroad enter children's clothing market.

According to the existing signals, the competition of children's clothing market will become more intense this year.

According to the data provided by brand management, the top three children's clothing markets in 2011 were Adidas, Nike and Barbara.

At the end of last year, Metersbonwe announced the launch of the Metersbonwe brand children's wear brand in the spring of 2012. The new children's wear brand Bylot, officially launched on the new year's day in 2012, has invested tens of millions of yuan into the children's clothing industry. Among them, the children's wear board of Taiping bird has been basically ready for GXG.

The intention of all brands to make the above move is obvious, because the first brand of the local children's wear industry is Balak Bara.

Judging from the performance of Semir, with its brand growth slowing slightly, its children's clothing brand Barbara's business prospects are still good, and it has continued the rapid growth trend of Semir in recent years.

In the first half of 2011, the sales income of Semir's casual wear reached 2 billion 193 million 430 thousand and 400 yuan, an increase of 32.75% over the same period last year. "Balbala" children's clothing reached 756 million 933 thousand and 700 yuan, an increase of 57.48% over the same period last year.

"The high growth of children's wear brands will become the next battleground for all major sports brands."

Cui Hongbo pointed out.

OEM mode is facing quality supervision to control risks

"The price is higher than the original, but the quality is getting worse."

Ms. Yang told reporters that a cotton T-shirt last year only 90 yuan, this year has risen to 150 yuan, "although the sign is written on 100% cotton content, but I know that there is no 100% cotton."

Ms. Yang pointed out that "to stretch the clothing, we can see the polyester thread in the fabric."

In order to rapidly expand and seize the market, children's clothing brands generally choose to produce products.

While enjoying the OEM mode and reducing the production cost, brand clothing now has to face the risk of OEM mode.

"After product line outsourcing, the biggest problem is that product quality is not guaranteed."

Insiders from a brand sportswear revealed to the daily economic news that in order to rapidly expand the scale, the outsourcing of production lines has become the only way for brand development.

According to its introduction, the foundry mode has a headache problem, which is to increase product quality supervision and control risks, while brand clothing is outsourced in the production line, and the quality of products has begun to slide, and the brand is powerless.