Li Kechan: From A Shopping Guide To A 26 Year Old Boss.

"The ideal is to act after thinking, and then keep moving forward."

Li Kechan, 26, is now a big boss with two clothing stores and a store, and owns his own brand clothes.

From the beginning of an ordinary shopping guide, to have such a performance, Li Kechan told reporters, supporting him to insist on going down is his ideal.

On the ideal road, he never wanted to stop, no matter how many difficulties ahead, he would continue to walk.

Days in Beijing

Li Kechan was born in a peasant family in Shandong.

As an ordinary clothing store guide, Li Kechan has only a few hundred yuan a month.

After work, he began to record daily work.

"I remember what I do every day, which is right, which is wrong, and how to turn my weakness into advantage.

Until now, I have been keeping records. "

After 3 years of hard work, Li Kechan, a clothing store with only one employee, quickly grew into a wholesale clothing store with 27 chain stores in Beijing. Li Kechan also became a sales director from an ordinary shopping guide.

At the age of more than 20, it is the age of passion that has accumulated some wealth.

The second venture of Lai Shi

In early 2008, Li Kechan carefully analyzed the development of Beijing's clothing industry, and finally decided to come to Shijiazhuang, her girlfriend's hometown, to start a new business.

Although in a strange city, with many years of experience, Li Kechan, who was new at first, quickly got a store manager in Jinyi city.

"Many colleagues do not understand why I did not sit in the position of sales director, but ran here to be a small store manager. Actually, I am observing the market situation in Shijiazhuang."

Li Kechan said that after nearly a year's clothing wholesale work, he has established his own business route: leisure, sports and outdoor clothing as the main business objects.

Buried more than a decade of dreams again germinated, Li Kechan is ready to start his second venture.

However, just after the wedding, he had only 1000 yuan in his pocket.

In February 2, 2009, Li Kechan finally opened a clothing store in the air garden.

Sales champion in one year

When asked about the difficulties in starting a business, Li Kechan said that funds were inadequate at that time. He worked in the store every day during the day and sold his clothes with his wife near the hospital in the evening. Sometimes he had to go to Beijing for wholesale clothes by train at night, and then returned to the shop at noon on the second day.

"At that time, it was mainly pressure and no money.

But in fact, I am very lucky.

What made him most happy is that when the store opened 1st Anniversary hours, he won the sales champion of the mall with sales of nearly 30 thousand yuan, and won 10 thousand yuan reward. His sales performance was second times 11 times higher.

Last winter, Li Kechan applied for a small loan of 100 thousand yuan after a friend's application. After approval, he immediately put the 100 thousand yuan into his clothing business.

Today, Li Kechan has two clothing stores and a hypermarket in the air garden, and has a clothing wholesale agency in more than 40 counties.

After hard work, he finally registered a trademark brand "cotton code" last year, and the brand store will also open in various shopping malls.

Action is the ideal.

People oriented, integrity management is Li Kechan's business philosophy.

"I'm not just thinking about selling my clothes to customers, but really choosing a suitable dress for them."

Sometimes he will tell customers which stores will have clothes suitable for them.

The sales model of integrity has enabled Li Kechan to have more than 10 thousand members in two years.

During the interview, Li Kechan told reporters that many young people actually have dreams and no ideals.

Dream is simply thinking, but ideally, after thinking, we must act, really learn and understand, keep moving forward, and never give up when faced with difficulties.

Li Kechan's bookstore is full of years of sales growth notes.

"This will be a great fortune for me to leave to my children later."

The habit of taking notes has been maintained until now. Now he works at least 16 hours a day, and at home in the evening, he will sum up the sales situation of this day and outline the shortage of Li Kechan.

"How big the heart is, how big the stage is."

Li Kechan said that from the clothing bulk to the brand pformation, he still needs a lot of efforts, but no matter how difficult it is, he will unswervingly go on.

Concluding remarks

"University graduates" launched by this newspaper