Single Shoe Price Broke 1000 Yuan &Nbsp; Spring Shoes Rose More Than 20%

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The price of a single shoe is broken by 1000 yuan.

Miss Cao, who works at an advertising agency, has been somewhat unsettled recently.

In the first two days, when Cao visited the shopping mall, she found that all the brands of women's shoes were on new spring products, and several of them made her fondle admiringly.

But when we look at the price, Miss Cao has to put it down. "All the prices are over 1000 yuan, and no one can afford them."

In order to confirm Miss Cao's statement, reporters visited yesterday in a number of Beijing department stores including Shinkong world, Zhongyou mansion, Xidan Jun Tai and so on, and found that the price of single shoes, including BELLE, Baisu, ELLE, kissing cat, Ameda and so on, was up to 1000 yuan, and the price of expensive shoes could even catch up with winter boots.

Reporters in the new light world Ameda counters saw that the price of spring shoes basically started from 1088 yuan to 1588 yuan, of which a pair of summer new sandals price is as high as 1780 yuan, the use of fiber material rather than skin.

In addition, shoes with a little bit of drill, rivet or fur and other materials to decorate shoes, the price will be nearly 2000 yuan.

Because the new products of women's shoes have just been listed, so far all the new products of the counters are not in the discount range.

As for the popular brands like kissing cats, BELLE and best sellers, it is difficult to see the price of 499 yuan or 599 yuan as last year, all changed to 7 word prefix, 8 word head, and some even directly call the price of 1000 yuan.

The reporter saw that there are no other special places besides high price single shoes and regular single shoes except for water drill decoration.

A salesperson of brand shoes told reporters: "these two days the weather suddenly turned warm, and the buyers of spring shoes got up more quickly.

But new shoes are still on the market. Over time, customers can choose more styles.

Reporters noted that although there are many customers trying to wear new shoes in the shops, there are few actually paid.

Many people saw the four digit price and returned the shoes directly to the staff and left.

Sales staff said that the price of spring shoes increased overall this year.

"In the past spring, when the single shoe was just listed, the price was mostly between 400 and 800 yuan, but this year's market has rarely seen single shoes priced below 700 yuan."

The salesperson said that this year's spring shoes are still on sale, but the overall price increase has reached 15% - 20%.

Follow up

Rising cost pushes shoe prices up

According to statistics, in February 2012, the national consumer price level rose 3.2% year-on-year, down 0.1%.

Among them, footwear prices rose 3.5%.

For the reason why the price of women's shoes has gone up so high this year, some brand officials said that the price of leather raw materials and the increase in labor costs were the main reasons for the rise in prices, and the average cost rose by one or two.

In addition, women shoes are more diversified in design, and accessories and materials will change slightly, which will increase additional cost.

Reporters learned that from last year, leather prices rose sharply, or more than 40%.

The head of a shoemaking factory in Guangzhou told reporters on the phone that the main raw material sheepskin needed for leather industry in 2011 rose from around 10 yuan per square foot in 2010 to 15 to 16 yuan.

And this rally has a direct impact on the price of leather shoes from last autumn to the present.

Relevant data show that leather prices rose by around 20% in 2011.

Some industry insiders predict that this year's leather shoes market is not very optimistic due to the impact of price increases.

In addition, the average wage of leather shoes workers has risen for 4 consecutive years, and this year has increased by 15% - 20%. With the cost of accessories and store rents, this year's leather shoes will not be profitable if they are sold at the price of last year.

Therefore, we have to make up for the decline in profits brought by rising raw materials and labor costs through raising prices.

Every price should be raised.

The price of spring shoes is rising, so many consumers dare not rush the order.

However, reporters noted that with the spring new women's shoes on the market, the promotion of old women's shoes is also in progress.

Compared with the new unattainable price, the old price is much more affordable.

Miss Wang, who is always shopping, told reporters that in fact, the basic styles of women's shoes with the same brand are very similar each year. They are also black cowhide shoes, and the old ones can be cleared by more than 300 yuan. The new model will cost more than 700 yuan, and naturally it will be cheaper to buy the old ones.

The reporter calculated, a pair of "nine Xi" old discount single shoes plus a pair of "Steve Madden" discount shoes, together together only need 900 yuan, and this price may not buy two brands of any new product.

There are also girls who are more likely to live. They choose to send the shoe last year to the shoe store for "beauty" and become a new shoe directly.

Reporters in a shoe beauty shop to see, the store heap a lot of "beauty" spring shoes.

The shopkeeper told reporters that the shoes that were sent to wash this year were obviously more than that of the previous years. Although they didn't know the brand, according to years of experience and judgment of the cortex, the shoes were not expensive, and the styles were not out of date. As long as they were cleaned, there was no difference between the new ones and the new ones. The cost of cleaning was only a few dozen yuan, much more than buying a pair of new shoes.