Hungary Footwear Sales Are "Hot"

The survey shows that as a member of the EU, Hungary's consumer demand and business opportunities will continue to increase. And as incomes rise, Hungary Consumers are committed to improving their living standards, and consumer spending is also increasing.

Generally speaking, Hungary consumers spend more on consumption. clothing The consumption of footwear, furniture and household products in communications, entertainment and health care is also growing. With the advent of the sports season, Hungary sporting goods stores began to increase publicity and promotion efforts to attract consumers.

It is reported that Hungary's March climate is pleasant, and consumers begin outdoor activities, leading to a surge in sporting goods sales, while local students generally buy new shoes in August to welcome the new school year and usher in a new wave of sales of sports shoes. Therefore, in Hungary, sales of sports goods from March to April and August to September are the most satisfactory.

　 Footwear sales are "hot".

　　 Gym shoes It is a developing field of sporting goods. Even in 2010, when faced with economic difficulties, the Hungarian sports shoes market grew by 6% annually, and this growth trend seems to continue. In the first quarter of this year, Hungary sports shoes sales increased by 14% over the same period last year. Hungary's sales of sports shoes increased by 28% over the same period in March.

Specifically, training shoes, mountain climbing shoes and casual shoes occupy half of Hungary's overall sports shoes market. The sales of men's and women's sports shoes are similar. Men's and neutral sports shoes account for about half of the market, while the other half is occupied by women's and children's sports shoes.

In terms of price, the average selling price of children's sports shoes is around 18 euros. On Christmas Eve, the demand for high priced sports shoes will increase. In addition, sales of sports shoes in Hungary, including lawn, artificial grass and special football shoes, and all kinds of running shoes, are on the rise. Among them, the sales growth of running shoes was crowns in many sports shoes, which increased by 32% in the first quarter, and the sales volume of football shoes and casual shoes were also noteworthy, increasing by 14% and 13% respectively.

　 　 Propaganda Promotion is the key.

In Hungary market, sportswear and sports equipment also gradually gained consumers' attention. Sales in the first quarter of this year increased by 9.5% and 5.9% respectively. Among them, skiing clothes, skiing equipment and winter sports related sporting goods sales are the most popular. In March, bicycles, running and mountaineering and other outdoor activities have been active. Market demand for roller skates and other related products has also increased.

It is also understood that publicity and promotion work plays a key role in Hungary sporting goods market. At present, the sporting goods store in Hungary is doing very well. According to Bex, a customer manager of a Ministry of trade and technology in Hungary, traditional sports equipment and sportswear titles can maintain their market share in Hungary. In order to seize the market, some professional wholesalers have opened up a market for supplies for specific sports items, such as Hungary, a supplier specializing in tennis, tennis rackets and racket handle tapes.