Famous Designer Liu Yong: Pink Man London

He deconstructs the master of popular elements; he loves photography and is active in T fashion; he has more than 20 years of design career becoming more and more mature. He is known as fashion designer Liu Yong. At the beginning of the new year, we approached the designer together.

　　 Liu Yong In this way, I describe myself: a famous designer who is not in the industry for 22 years. In the eyes of reporters, Liu Yong is obviously the "big man" in the circle of industry designers and the "big brother" who is learning by new designers. Why does he evaluate himself like this?

After hearing the appellation of "big name" and "big brother", Liu Yong suddenly laughed: "how can I be a big brother? If people say they know me, it is possible, because I have been mixed up for 22 years in this line." His humour and his gentle and modest words instantly drew the distance from others.

stay Liu Yong In a series of works released last season, we saw that Liu Yong not only cleverly fused British badges, but also used the bright red color to break the dull and conservative image of men's clothing. It is precisely because of Liu Yong's independence, he also won the media's "pink man" title. In terms of design style, Liu Yong is domestic. Latest fashion One of the few designers who dare to try high saturation and high color design matching is one of the first designers to try the mix and match style. He is very valuable in terms of color control, the clarity of street fashion, the use of sports elements, and the discovery of popular trends.

"Fashion week March this year, I will continue to use the characteristics of the British style of the brand, and interpret the new season with the theme of" happy London ". Liu Yong was asked confidently when he asked about the preparations for the upcoming China International Fashion week.

He said: "last October, 2012 spring and summer released the theme of" INLONDON "creative breakthrough, the theme of last season mainly used high saturation clothing color to highlight the casual leisure British concept, and this season is to pay more attention to clothing contour molding. Indeed, from Liu Yong's design, there is a saying in fashion circles that the design style remains unchanged, and the details of success or failure are always decided.

　　 Always young

When it comes to how to grasp fashion accurately, Liu Yong said, "my design inspiration comes from life, and I think that returning to life is the most eternal fashion." At the end of last year's conference, Liu Yong went to London for a special visit. He believes that in life or travel, it is the best way to capture creative inspiration. Pedestrians on the streets, even display and display windows in shopping malls, are good sources of fashion information.

At the end of last year's fashion week, Liu Yong gave up watching the show on the guest table, but recorded the fashion week show in a different way. On those days, people could see him dressed in casual clothes every day, carrying a SLR camera with a group of photographers on the spot and grabbing the best shooting place on the stage. Liu Yong was a little embarrassed but said with great pride: "I love photography, and I like shooting the show and people most. I am very excited by setting up characters with my own lens. I think a designer's broad interests can help him expand and inspire his design thinking and inspiration.

Liu Yong likes what young people like and tries to understand their clothes and preferences. He said: "this way can not be too far away from fashion and away from youth. This kind of mindset can help you a lot in design, and will enable you to accept new things quickly, and will quickly integrate into the design. In fact, fashion is a process of constantly accepting new things and being recognized and overthrown and subverted. So, I will tell myself, always be energetic and young.

　　 A versatile person in his career

Insiders like to classify designers, some according to the style of design works, some according to the designer's social identity. In fact, the designer's talent is not limited to design ideas and techniques, and development, operation, promotion, management and other aspects closely related to brand and market are also a measure of a designer's standard. From this perspective, Liu Yong is a more prominent commercialized designer.

At the design level, Liu Yong has excellent works from women's wear, casual wear, men's wear to sports series, and has also won excellent market performance in the enterprise. The relationship between designers and enterprises is often mentioned, and it is also the most headaches and unsolved topic. Liu Yong's view is that the cooperation between enterprises and designers needs mutual tolerance. Designers must understand enterprises. The purpose of enterprises to create brands is to make profits. At one time, when he worked with enterprises, he also fell off his head and had some less successful examples. Years of experience tells him that designers should have rich experience and understand the clothing preferences and aesthetic requirements of target consumers.

Over the years, the study of design has created Liu Yong's strong thirst for knowledge. In 1999, he began to engage in commodity planning, which made Liu Yong's design thinking and vision different from other designers. He said: "the purpose of commodity design is to satisfy the terminal operation and consumption needs of the enterprise. To make the commodity planning very clear is to sell the products to the people. After knowing clearly these, designers will properly add aesthetic design and eventually form the unique style of brand and commodity." Liu Yong's explanation seems to enable us to find a positive solution to the designer's creative individual's active cooperation in various ways.

　 Mature in self understanding

Liu Yong is a rather straightforward and simple person in the designer group. His reputation in the industry is very good. Helping others is his sign. Liu Yong, who had just returned from Bali Island for the Spring Festival, had not had time to enjoy the reunion with her family. She learned from micro-blog that a police Zhang Sheng in Hefei, Anhui, had suffered from acute severe aplastic anemia. She had been admitted to the intensive care unit and was badly in need of others to donate A blood plate for him. But due to the failure of platelet matching in many types of A blood, Zhang Sheng has not been effectively treated, and life is at stake. After seeing it, he immediately contacted the local police, saying that he was A blood and asked how he could help Zhang Sheng.

In just 2 days, Liu Yong rushed from Xiamen to Hefei to undergo the blood donation examination before the hospital. Unfortunately, an indicator in his blood did not meet the requirements and did not have the conditions for donation. Everyone is concerned about the progress of the matter and some people praise him for making everyone warm and warm in cold winter days. Liu Yong regretted, "please don't exaggerate me like this. It's just a piece of work done by yourself. It didn't help Zhang Shengwo. I'm sorry. I hope it is publicized by others. I just hope that the platelets that have been tested can be delivered to Zhang Sheng in time."

Nowadays, Liu Yong, who has both fame and wealth, can maintain a calm mind, study clothing, understand the market, serve the brand, and understand life. In constant accumulation, he has found his new development direction and design breakthrough point, and has been moving towards maturity in maintaining his stubbornness.