Shoe Culture Of Sports Industry In Shanxi

CBA Shanxi Fenjiu men's basketball team in this season's heroic performance, let Shanxi ball market hot, the quiet years of Shanxi sports industry chain was activated.

With the additional investment from sponsors, advertisers are eager to try, and the outline of Shanxi sports industry gradually becomes clear.

Surrounding businesses are hot.

Shanxi Fenjiu men's basketball team broke into the CBA semi-finals for the first time in history. It is known as the "dark horse". They not only made Shanxi ball Market suddenly warming up, but also made businessmen around the riverside sports center full of real gold and silver.

On the afternoon of March 4th, at the entrance of the riverside Sports Center in the west of Yi Fen bridge in the provincial capital, the traffic was constantly flowing, and fans gathered from all sides.

At 7:30 in the evening, the CBA Fenjiu team in the semi-finals of the CBA will compete with Beijing Jinyu team here.

At 4 p.m., a few hours before the opening of the game, Durbin, a peddler, and his fellow men came to the central square of the shore with 4 big boxes of clothes to sell the "equipment" specially prepared for the fans.

"Sweater 80 yuan, scarf 25 yuan, small yellow flag 15 yuan, and wig, it is 25 yuan."

Then Durbin picked up a wig and put it on his head. He continued cheerfully and said, "this is not happy. It's only selling a cost price, active atmosphere for the Shanxi team, and we can also bring in some money."

Durbin told reporters this season.

Quite a lot of people bought Durbin's clothes, and the 200 sets of clothes were sold out in a short time.

Durbin added orders to the factory.

Durbin said he really hoped the Shanxi Fenjiu team could go on like this all the time, so that he would sell more and more clothes.

The reporter then came to a ramen hall near the coastal center, where people were crowding together.

The voices of customers urged the waiter to serve.

Because of the loud noise, Li Jinping, the lobby manager of the store, had to "shout" to talk to reporters.

A bowl of noodles, a cold dish, more than ten yuan, a person can not take up much space, but because of the large number and large sales volume, this noodle restaurant is considered to be the most profitable hotel in the vicinity of the coastal center.

Once there is a match, the fans will be able to get the hall full of water, and the turnover rate is 5 times that of normal.

A hotel on the opposite side of the center is specially designed for specials, which is suitable for overseas fans, but it has to be booked 3 to 5 days in advance.

Mr. Qi, who has come to watch the game from Yangquan, has been staying in this hotel for two days. But 2400 tickets have been sold out. Finally, he had to buy a high price ticket of 600 yuan from the scalper.

Mr. Qi said he would spend no less than 5000 yuan to see the game.

Sports industry is still weak.

"An influential tournament will generate 4 to 6 years of market culture from the generation to the formation of the mass foundation, and eventually the brand will be formed. The development of the sports industry in Shanxi is a huge and systematic project which requires the concerted efforts of the government, enterprises and the whole society."

Shanxi University Sports Institute Professor Cheng Minduo said.

He believes that the sports industry in Shanxi is still very weak.

In 1984 and 1986, the Provincial Sports Commission hosted the two large-scale "Yu Wang Cup" International Bicycle invitational tournament.

Nearly 300 male and female athletes from home and abroad rushed to Shanxi to participate in the competition, resulting in a greater impact. Only 250 thousand of the total number of people watched was 18 years earlier than the cycling around Qinghai Lake.

In 1988, Shanxi and China Association signed an agreement to hold the "three bridges frozen Cup" National Volleyball Championship in Shanxi for 12 consecutive years, but only after two sessions, it stopped.

"In the final analysis, it is not enough for us to develop our sports industry's supporting policies and measures."

Chen Yaping, deputy director of Shanxi sports industry management center, frankly stated that the development of Shanxi's sports industry is still in its initial stage, and the products of sports industry are still single, and it is difficult to form a scale.

At present, Shanxi is learning more quietly and modesty. Shanxi sports industry needs better growth environment and more time.

As early as the 90s of last century, the state has realized the potential of competitive sports -- deep economic and social values, first of all, football, and then put basketball, volleyball and table tennis into the market.

Various clubs have sprung up all over the country, and some cities with good sports development have been waiting for the opportunity to move forward. They have begun to develop the sports industry, and competitive sports have been given new vitality and competitiveness, and even become new business cards of the city.

The gross domestic product (GDP) once ranked the second most in Quanzhou of Fujian province. It focused its attention on sports apparel. After years of operation and construction, nowadays, dozens of famous brand sports shoes and sportswear such as "Anta", "noble bird" and "seven wolf" have been labeled with Quanzhou's geographical labels.

"When sports are combined with a city or regional culture, it is not only competitive itself, it is injected into the spirit of a region, a worship of faith and willpower, a concentrated display of local culture, and even representing the spiritual outlook of a city. Its vitality is extremely vigorous and full of connotation."

Professor Cheng Minduo said so.

The sense of Shanxi people is not slow to dig out the "money" scene of sports industry in Shanxi.

In February 2001, the Shanxi provincial government promulgated the Shanxi sports industry development plan, and put forward the development of our province's sports industry as the general pattern of the province's industrial structure adjustment as soon as possible, making it a new growth point for our province's economic development.

This document, for the first time, clarifies the status and objectives of the sports industry in Shanxi from the government level, and points out the direction for the future development of Shanxi sports industry, which is 10 years earlier than the "guiding opinions on speeding up the development of sports industry" promulgated by the state.

This time the great changes in Shanxi's sports industry have been interpreted by sports people as "

After that, 4 super league table tennis clubs also chose Shanxi as the home court. The Shanxi JOYOU basketball club introduced the former NBA Rockets player Wells, and even planned to introduce NBA superstar Kobe. Shanxi once became the focus of world media attention.

Affected by this, the effectiveness of sports industry in Shanxi has increased year by year.

In 2006, the added value of the sports industry was 553 million yuan, 618 million yuan in 2007, and nearly 1 billion yuan in 2010. Although the increase was large, there was still a big gap between the "quality and quantity" of the sports industry and other advanced sports industry provinces.

In 2010, the State Council officially approved Shanxi as a comprehensive reform pilot area for the pformation of the national resource-based economy.

How to realize Shanxi's pformation and leaping development? The provincial Party committee and the provincial government require all cities to develop non coal projects.

Spring breeze calls for spring rain.

As a sunrise industry, sports industry has great potential for development and development. It can bring huge economic and social benefits to the city.

Data show that China's sporting goods market is growing at a speed of not less than 20% per year, and the growth rate of the sports industry will not be less than 15%. Even some agencies predict that the scale of China's sports industry will reach 2 trillion yuan in 2015.

Then, how can Shanxi get its share in the cake of sports industry?

Professor Cheng Minduo believes that Shanxi can promote the development of the competition performing industry by organizing popular sports and professional sports events with Shanxi characteristics, and then forming a complete sports industry chain.

Today, Shanxi Fenjiu men's basketball team entered the CBA semi-finals, which undoubtedly activated the Shanxi sports industry chain and revitalized it.

The TV relay, the sponsor's additional investment, the advertiser's favor, the celebrity rich's banquet comes one after another.

In February 2009, the public channel of Shanxi radio and TV station has already started the live broadcast of Shanxi JOYOU's host and guest matches.

The sponsors of various brands have heard the story.

According to industry sources, at present, seven or eight large enterprises are in contact with JOYOU club for business cooperation, including energy, finance, hotel catering, civil aviation and other fields.

In the development of sports industry in Shanxi, Shanxi JOYOU club has been practicing the role of icebreaker in Shanxi sports industry for 8 years and 200 million yuan.

Although it is expected that JOYOU will have 4 million yuan of ticket revenue this season, it will be a drop in the bucket compared with JOYOU's expenditure.

As the only professional basketball team in our province, JOYOU club is suffering from serious losses.

Shanxi Fenjiu men's basketball team has created a history, but the JOYOU club's current residence is to rent a piece of land in the West Village of Xiaodian District. Its geographical location is remote, living conditions are poor, and hardware facilities are shabby.

Shen Guangjin, director of the Shanxi ball games management center, told the media reporters: every time the Guangdong Hongyuan club wins the championship, the governments at all levels will give awards. This award is not how much money is given. For the club, this is an affirmation of the government departments.

During this year's "two sessions", Premier Wen Jiabao of the State Council first put forward "promoting coordinated development of sports and sports industry" and "encouraging fitness consumption" in the "government work report", pointing out the economic function of sports in the height of the state, and letting the sports industry operators shout "spring breeze is coming".

"The policy of water fish culture has been implemented for many years, but there are no supporting things. The sports industry has indeed received the attention of governments and society at all levels, but compared to the spring breeze, the sports industry in Shanxi needs a spring rain."

Professor Cheng Minduo said with emotion, "do not starve JOYOU to this team that has condensed our old people's hearts. Shanxi can not afford to hurt it."

"Our province has formulated the" 12th Five-Year "sports industry development plan. Shanxi will guide the mass sports consumption in 5 markets, vigorously cultivate the sports consumption market, and strive to increase the supply of sports market. By 2015, the value added of sports industry will increase to 0.54% of the total value of the province, and the number of sports industry employment will reach more than 100 thousand people. A sports industry system with a certain competitiveness and influence will be established gradually according to the law of modern sports development and 2015.

We should promote the combined operation of sports industry, culture, tourism, electronic information and other related industries, and promote and promote the development of related industries. "

Yang Fenglou, deputy director of Shanxi Sports Bureau, said.