Xinshen Flax &Nbsp; Because Of "Ma School" More Exciting.

In 2011, for the new Shen people, it is a year that can be included in the history of the group. This year, the Xinshen group strengthened the industrial chain, built up high-end brands, strengthened the talent strategy and highlighted the high-end R & D team by integrating resources and integrating R & D team, so that Xinshen group could move forward steadily in the current market environment. In 2012, it was a new year for the Xinshen group. They launched a strong attack in the home textile home furnishing industry, and launched the "Ma Pai" home textile home furnishing brand, which was registered last year. Looking forward to the advent of the big household era, it took several years to form a new "Ma school" high-end brand and become a new leader brand in the home textile home textile industry.

Looking back, after 23 years of development, Jiangsu Xinshen group has become the 10 largest Chinese flax enterprise, the national standard formulation enterprise of linen products, China's famous brand products and China's popular fabrics enterprises. At present, the Xinshen group has a technology research and development center, a linen yarn production base, a linen fabric production base, a linen clothing production base, a " Mayi Fang " Clothes & Accessories Brand and a "Ma school" home textile fabric brand. "Ma Yi Fang" brand and "Ma faction" brand is the high-end brand that Xinshen group integrates resources and vigorously develops the domestic market. It expects to use several years to become bigger and stronger, and become the leading brand of high-end flax in the industry. Xinshen flax is currently building "Ma school" home textile brand.

It is reported that after 30 years of development, home textile home textile industry has made rapid progress. The concept of home textile has broken through the traditional independent design and production mode, and many home textile products have begun to design in a unified style, including Window curtains Window screens, beds and bedclothes, carpets, lamps and accessories, etc., through the whole Matching To achieve consistency and consistency in color harmony, functional balance, style and tone, and strive to fully meet people's emotional appeal, rational and high-end choice of home feelings, so that every design is based on the deep feelings of people as the starting point, and is aimed at the high-end demand of consumers. Through home furnishing products, people get a sense of accomplishment that constantly explores the rational cultural connotation and perceptual optimism life. Home furnishing home textiles brings people a natural life style, a pursuit of perfect life attitude, a quality life concept, and a high-end lifestyle taste. Home textile technology is changing people's home life. A new era of new home is coming.

Li Senlin, chairman of Xinshen group, said that the world economy sees China, the Chinese economy sees domestic demand, and home furnishing and home textiles as a family. consumption An important component of China's huge market share of domestic demand, especially the concept of large household, has recently been launched as a general solution for home furnishings, which is a blockbuster, leading the trend of domestic home furnishing, driving the consumption of domestic textile market, driving home consumption fashion in the new era, showing the prospect of China's household soft decoration. The new Shen is looking for a strong domestic demand in China, creating a brand new linen "Ma school" brand, so that people can enjoy the high-end flax, green flax home textile and fabric brand owned by European and American upper class.