Clothing Money Making Tips: "Men And Women Collocation" To Stimulate Sales

Men's underwear shop is sold to women? Xiao Liu, who opened underwear store in Nanping pedestrian street for nearly a year, began to run a gloomy business. But she dug up "Sales Secrets" among her friends and made her recent business in full swing. Her monthly business profit was nearly 4000 yuan.

Xiao Liu's "secret" is: most men's underwear is also bought by women, so in the product mix, sales strategy and other aspects, made adjustments for female customers.

A word "save" shop

Because it is always full of momentum, earned 30 thousand yuan in the time of Sichuan sister Liu Duan who worked in Zhuhai for nearly two years.

At the end of last year, she took out the 30 thousand pieces to do business with Mr. Li, a fellow townsman.

After half a month's preliminary investigation, Xiao Liu found that most of the Nanping pedestrian street were women's underwear shop, and the shops specializing in selling men's underwear were almost zero.

Therefore, at the beginning of this year, two people only sold men's underwear shops in the commercial market of Nanping walking street.

However, during the first month of business, business was dismal and even rent was not made. Even if the sale was tried, there would be no improvement in business.

In order to reverse the business situation, Xiao Liu seeks everywhere.

In Gongbei, for 3 years, a friend of men's clothing wholesale business broke the mystery: "even if you open a men's underwear store, the marketing target is still a lady."

Xiao Liu decided to make some fine adjustments in marketing methods.

Increasing female products to attract female customers

In order to attract female customers, Xiao Liu bought a batch of female ornaments or small sling.

As the popularity and size of the store increased, Xiao Liu opened a special cabinet at the door of the shop, selling "lovers' underwear", "on the one hand, it could further develop potential customers, on the other hand, to increase the amount of income."

Xiao Liu said that this was done to enhance the topic of the shop and attract customers' attention.

But she stressed that sales strategy should adhere to the theme of men's underwear monopoly.

At the same time, Liu also implemented free packaging, door-to-door services.

She told reporters that under the premise of ensuring profitability, value-added services can be carried out.

In addition, Xiao Liu also considered opening a new one.

Good business sense

Analysis of consumer groups

Most men do not take the initiative to visit men's underwear stores, so even if they open a men's underwear store, the marketing target is still women, Xiao Liu said.

Therefore, the shop must match some women's underwear or related consumer goods.

Products need ordinary brands and distinctive brands.

More and more styles of products, how to determine the proportion of purchase? Small Liu Jianyi, according to the previous sales experience, when the purchase is still based on the wholesale daily type of ordinary brand underwear, with special products, the ratio is about 5:1, if the store is in the development stage, it is best to sell only ordinary underwear.

Shops need to be close to consumer groups.

Because rent is cheap, it is almost impossible to be in the prosperous commercial area. Therefore, Xiao Liu thinks that he can consider renting the street frontage near department stores, the street frontage near the commercial area, or within 20 meters away from the community, universities and factories.