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2012 How Can Domestic Electricity Suppliers Break Through The Bottleneck Of Development?

2012/3/15 16:35:00 12

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In 2011,

Electronic Commerce

In the new round of industry competition, new variables have emerged. Group buying websites have been closed down. Some luxury electric providers and platform B2C have died due to arrears of wages.

The root cause is that these enterprises rush into battle and lack basic guarantee of supply, service and logistics. They can only suddenly be shocked by the double attack of supply and capital.

Therefore, e-commerce should be "heavy China" or "light", once again become the focus of attention of the industry.

Electric business enterprises are "heavy" and difficult to undertake

Two years ago, the representative of the "light company" of the Internet was abnormal.

This year, Jingdong, fan Kai pin, good Le buy, and Taobao mall have also reloaded to the ground to become a truly heavy-duty electricity supplier. It seems that only heavy duty is the fundamental way out for the electricity supplier.

There are many reasons for this phenomenon in e-commerce, but the most critical factor is that the whole industry chain is not perfect.

Neither the traditional supplier nor the third party logistics can meet the demand of B2C, and even become the biggest bottleneck restricting the rapid development of B2C.

As a result, the B2C enterprises, which had always been traveling light and flying at high speed, were handicapped, and began to build their own warehouses and logistics.

The disadvantages of B2C heavy-duty are obvious. First, the advantages of low cost and high profit light mode will no longer exist. Two, once the inventory is overloaded and there is no cash flow supplement, the three will be thrown into a desperate situation.

Because it is foreseeable that in the electricity industry has not yet got rid of the "burn money is not profitable, the system is not perfect, personnel instability", the blind self aggravation is not wise.

"Light" will help to make quick profits.

With the help of

Internet

The biggest advantage of e-commerce is light assets and fast profits.

The reason is very simple. Compared with traditional enterprises, B2C enterprises reduce all kinds of links such as inventory, physical stores, service personnel and so on. As upstream and downstream docking hub, there is no pressure to produce inventory and no burden of logistics customer service. As long as we do a good job in brand, pay attention to user experience and supply in time, we can get rapid development and achieve profitability as soon as possible.

Many B2C enterprises in China are "light" and then grow up quickly.

In fact, e-commerce itself is a business mode of integration of production and sales. If we carry on the heavy burden of warehousing and logistics and ignore or despise the importance of marketing and brand, especially products, then e-commerce will be different from avoiding weaknesses and losing advantages.

Therefore, avoiding "heavy" and "light", increasing brand promotion, continuous pursuit of innovation, and adhering to the light mode are the short cuts that will help B2C enterprises to achieve rapid development and profitability.

To lose or leave this foundation, what are two kinds of e-commerce and traditional enterprises?

Outsourcing is a shortcut for the electricity supplier.

Recently,

Qing Ke group

PWC and China jointly issued the "2011 China e-commerce Investment Research Report". It is believed that the future investment opportunities of China's e-commerce industry will be concentrated in six aspects: the "Amoy brand", its own brand products or services, e-commerce self service stores, e-commerce outsourcing service providers, "light" storage mode, social networking, and mobile electricity providers.

E-business outsourcing is one of the important directions of electronic investment in the future. This fully conforms to the development direction of the characteristics of electronic lightening. No matter how to adjust the business mode, e-commerce should not lose this "light" character.

E-business is the representative of the light asset model. The biggest advantage is to reduce the pressure of capital and speed up asset turnover. All services are made up of third party service platforms.

The leader of the third party service platform is the prosperous XinDa, which relies on the experience of 10 years and services for many five hundred strong enterprises, leading the domestic electricity supplier outsourcing industry.

As traditional enterprises speed up the pace of electronic commerce, more and more traditional enterprises realize that only by allowing professional people to do professional things, can the e-commerce of enterprises go further in the long run, so outsourcing is a shortcut for electric business.