Jewelry Industry "Hidden Rules" To Be Broken

Early this year, including

At the beginning of the new year, jewelry and jewelry quality problems frequently occurred in Guangdong, Beijing and other places, many of which involve many national and regional famous brands.

Guangdong Provincial Quality Supervision Bureau has released a random inspection report shows that the province's precious metals jewelry pass rate is only 60%.

The remaining 30% or more quality unqualified jewelry including Zhou Dafu, Jinliufu and other well-known brands, precious metal purity and product logo become the main unqualified items.

The gleaming jewellery made the owner smile.

However, the problems such as the drop of bare drill, the fading of gold and the shortage of weight were also found.

An investigation and analysis of consumer complaints reveals that the problems in jewelry sales are mainly concentrated on the following points:

First, jewelry processing, Jerry building, shoddy.

For example, gold jewelry stores, some thousand gold jewelry accessories are not pure, but counterfeit thousands of gold for sale.

Different brand stores, their gold processing costs are very different; two, jewelry certification chaos.

Insiders revealed that, especially in the emerald industry, quality certification books can be purchased at a cost of about twenty or thirty yuan, and three, there are loopholes in legal supervision in processing links.

Some consumers reflect that after the gold jewelry is cleaned and repaired, the weight will be lighter.

Potential risks are harder to tell.

There are consumers who say, "most businesses will pledge to sell goods within seven days, free of charge within one year.

But a year later, how did the claw of the necklace break up and "paw" loosened? Is it a quality problem, or is it improper for customers to use and wear? Nobody knows who is.

As a matter of fact, because of the highly technological nature of jewelry, it is difficult to standardize parts like other industries, which increases the difficulty of maintenance.

For example, if the above jewelry is broken and shedding during the wearing process, who should bear the responsibility? "If it is purchased, it will be a quality problem in the short run."

If it is one year or even longer, it needs to be analyzed and evaluated by a professional and authoritative third party monitoring station.

Wang Bing, Minister of Baoqing Silver Tower, said.

Take diamonds as an example, some brands will minimize the number of claw nails in order to maximize the display of diamond light, leaving a hidden danger for the firmness of the product.

Gold jewelry also has the problem of "missing welding".

"Therefore, when consumers choose jewelry, they should try to have a comprehensive understanding of product quality, after-sales service and other related details."

Wang Bing said.

If it exceeds the free maintenance period of the store,

"It's not easy to buy jewelry."

Not long ago, a friend came to complain to a reporter: "in 2005, he bought two small naked diamonds, but now he wants to replace them with big ones." in 2005, this friend bought two small diamonds with 10 points or so in a famous diamond brand store in Nanjing. According to the verbal promise of the store, the friend could enjoy "small to big" service after sale.

"But the first two days I wanted to go to a big drill, the store did not recognize it!" the friend said that the shop had issued a new "after sale service clause" on the grounds that it rejected friends' request for "two small ones for a big drill".

Under the argument of friends, the store owner also said, "if you want to replace two big ones with a big drill, you must buy more than 10000 yuan drills, and you need to pay an extra fee of about 6000 yuan."

The reporter interviewed the BLOVES brand regional manager who also made diamond business on this issue.

He said that "small to big" is the slogan of after-sale service put forward by many diamond brands and other jewellery brands in recent years.

In the actual operation of the industry, in principle, it requires customers to replace the "big piece" at least at a higher price than originally purchased "small pieces".

But at present, there is no so-called "hidden rules" requiring customers to pay extra high fees.