Children'S Clothing Brand Claire Enters The Mainland Market

Internationally renowned Danish Fashion Company Claire group was founded in 1975. It has inherited the Danish brand's consistent international design and high standard quality, mainly engaged in adult women's wear, adult men's wear and children's wear. Now it has been sold in 25 different countries and regions around the world.

The success of the Claire group's high-end

The ultimate goal of Claire group is to find high quality in every detail. Claire.dk's children's wear is the preferred comfort brand for many Danish parents.

In order to ensure first-class material and quality, Claire.dk is strictly safe and harmless from the source of production. Every garment must undergo 4 washing tests before mass production, and the unique operation procedures ensure future high-quality products.

At the same time, Claire.dk has always insisted on the high safety of children's clothing. All fabrics must be tested through the safety tests of their own factories. The main labels and washing labels of clothes should be handled by special soft processes, without touching the delicate skin of babies, so that mothers who care for their children can buy their hearts and children can dress comfortably.

Claire.dk's unique function, sleeve unloading function, clothing length adjustment function, outer liner function of clothes can achieve "one coat and more wear", and baby's clothing also comes with practical functions such as invisible handbag and foot bag.

Claire.dk's brand design is based on the original European style, and its unique Chinese elements are incorporated into it. It combines the characteristics of Chinese and Western culture perfectly, forming its unique brand style -- leisure sports, sweet and full of childish tastes.

In view of the consumer groups who love life and pursue elegant fashion, they also like leisure and sports. Claire.dk focuses on comfortable and safe children's clothing, showing children's intimate contact with nature. It also perfectly represents the comfortable, safe, environmentally friendly and healthy life style represented by Claire.dk.

Claire.dk specially sent a special design team to integrate the cultural elements with Chinese characteristics on the basis of the original style and reliable function and practical needs in order to meet the needs of the mainland consumer market, and create a series of children's clothing that is fully in line with the domestic market.

March 2010 is about to go on the market.

"Entering the massive mainland market, Li Ying Fang is undoubtedly the best partner of Claire.dk."

The pride of Mr. Li Yan, general manager of Shanghai Li Ying Fang Baby Products Co., Ltd. is not without reason.

Founded in 1971 in Taiwan, China, in 1993, it entered the mainland of China. With its years of retail experience, Li Ying room has gradually established the position of the leader of the baby industry in Asia.

In terms of sales channels, in the mainland of China, through the way of opening stores, setting up counters and joining, Li Ying Fang has established a sales network covering the whole country. As of the end of January 2010, nearly 1500 stores nationwide.

In terms of brand management of children's clothing, Li Ying Fang not only has its own children's wear brand, but also successfully introduced many famous international children's clothing brands, such as Barbie, Italy's RobertadeCamerino, British PeterRabbit and France's Chipie, to differentiate and differentiate in China and provide more products and brand choices for end-users.

In March 2010, Claire.dk's new spring and summer new series for 0-4 year old children will join 20 comprehensive cabinets in Beijing and Shanghai. After that, it plans to set up an independent brand counter in department stores and large shopping centers, and the number will reach 60 by the end of 2010.

The Li Ying Fang and