The Threshold Of Children'S Wear Industry Is Getting Higher And Higher &Nbsp; Children'S Clothing Enterprises Have A Long Way To Go.

For many enterprises, children's clothing is like a fairy tale worn on their body.

According to the statistics of the China National Business Information Center, in the first quarter of 2011, the price of brand clothing of the major large-scale retail enterprises increased by 19.9% over the same period last year, 7.8 percentage points faster than that of the same period last year, and the growth rate of children's clothing brand clothing was 28.7% higher than that of the same period last year, an increase of 10.4 percentage points over the same period last year.

Xie Qing, Deputy Secretary General of China clothing association, used the "rising trend" to describe the development trend of children's clothing industry. Since 1990s, the large-scale emergence of clothing consumption, the gradual formation of brand clothing, and the good momentum of the development of domestic textile and clothing have made the development of children's clothing in China entered a new development period.

Multi brand snatch new battleground

This spring in Beijing, China's international clothing and accessories fair, 57 high-end brands in the children's living hall debut; and in Shishi clothing city set up Shishi brand clothing joint sales center, there are 40 children's clothing enterprises officially settled.

This all indicates that more and more brands are beginning to exert their strength in the children's wear market.

Based on Shishi Hongfa group (Hongkong) Limited, the company has stepped up this year.

The brand ABC children's clothing from Taiwan has joined hands with R & D institutions in Korea to start the process of internationalization.

Zhou Jianyong, director of the brand, said: "Korean companies do have something worth learning in designing and developing products.

This cooperation is another step in the internationalization and fashion strategy of ABC children's clothing development, which will speed up the development of ABC brand to a large extent.

Nowadays, the clothing market is not as simple as those with strong financial strength, and there is no shortage of systems engineering such as R & D, marketing, brand and human resources.

And these are just the foundation. In children's clothing, brand management has its particularity, and children's consumption has its complexity. Only by grasping the pulse of the market can we step on the quasi beat to arrange the key variables such as children's clothing variety, category, price, quantity of production and so on.

The industry pointed out that at present, the children's clothing industry in China is at the critical stage of shuffling. The brand management of children's clothing is pforming from extensive management to large-scale and meticulous operation. From product competition, price competition, marketing means competition to product R & D competition, brand culture competition and brand service competition, the enterprises with high brand value will have greater market discourse power.

No culture and creativity are difficult to make.

Like the adult clothing market, more and more children's clothing enterprises begin to focus on the refinement of enterprise operation and terminal operation, and strive to improve the terminal's quick response ability and the core competitiveness of enterprises. On the other hand, there are endless innovations in terminal marketing mode. The children's wear terminals include not only department stores, commercial street shops, supermarket stores, but also the "one-stop shopping" lifestyle Museum in the first line market, and the two or three line market's high-end merchandising terminal.

After years of baptism in the market, there will be some monopolistic National Children's wear brands, some strong regional brands, agent brands and retailers brands.

Some industry analysts believe that a few years later, children's clothing market will have more than a dozen brands occupy the 40%~50% market share situation, by then, the position of Chinese children's clothing enterprises in the market will be stable.

In the future, the first tier market will divide the world with domestic strong and competitive local brands and foreign high-end brands, so as to break the current pattern of foreign brands on the front-line market.

On the other hand, the two or three line market will also take the larger scale local brand or regional brand as the main face, and the wholesale market will also have a good quality brand image brand.

In order to meet the health needs of consumers, more and more enterprises are actively integrating into the "low carbon era", adopting green raw materials and auxiliary materials, and making efforts to make children's clothing more environmentally friendly and healthier.

And actively study the physiological and psychological characteristics of children's growth, and try to interpret children's needs through brand and product.

All this shows that enterprises are paying more and more attention to the building and promotion of brand image and brand culture, not only through the interaction between terminals and consumers, but also through regional public communication and other means to carry out regional and national brand communication, and enhance brand image.

At the same time, we should attach importance to the reserve of professional talents, the construction of core team, the construction of learning organization and the construction of enterprise culture, and the development of enterprises through the combination of multiple brands and expansion of categories, so as to enable enterprises to become bigger and stronger.

In addition to strengthening itself through accumulation, it also studies and capitals on the strength of the capital market to achieve the strategic goal of becoming bigger and stronger; seeks cooperation with international design institutions and international brand management companies, and striving to improve the brand's ability to win.

At present, China