How To Make Your Exhibition Hall "On The Spot" At The Exhibition?

If your showroom is enough to be "out of place", it will not only make itself a highlight and focus in the exhibition, but also make the enterprises become a foil, attract the attention of potential customers and consumers, achieve the purpose of investment promotion and publicity, and also cause media coverage and interviews, so that they can be given free brand communication.

Their exhibition hall can be

1. location and size of exhibition hall

As the so-called pattern affects the outcome, the location and size of the exhibition hall should be matched with the brand strength.

There are many exhibitors in the exhibition, and a good position can affect the size of the flow of people in the exhibition hall. The size of the exhibition hall can highlight the strength and credibility of the brand.

Enterprises at the exhibition is an opportunity to fully expose themselves, and to a certain extent, it can catch more eyeballs.

The size of the exhibition hall is also a tool to catch the eye. Your exhibition hall may not be attractive enough, but the big one is also a feature. Yao Ming was thrown into the ordinary people and caught the attention at once.

2. hall exterior modeling

The exterior shape of the exhibition hall is also an important factor attracting people.

In this wardrobe exhibition and furniture exhibition, some enterprises are outside the shape of ink and wash painting, some are "crooked" shape, some are goose egg shaped wall modeling, some are enterprise standard color modeling, some are palaces styling, some are water cube modeling, are very colorful.

If a bird's nest, snail or bird egg style is created at the exhibition, it will surely earn enough attention and attract a large number of people to stop, visit and negotiate.

3. hall design

The location of your showroom and the design outside the hall attract people. It is only the first step. It is not always necessary for others to get in. The length of the stay is even more uncertain. After all, the length of the customer's stay will have a certain impact on the contract, which requires the company to set the time for thinking in the hall of the exhibition hall.

The key to the door is not to get a door without a welcome table, but to create a very nice and personalized reception desk, with a bright background on the back of the enterprise, and two beautiful girls. The attraction of the beautiful woman can not be ignored here.

It is no wonder that the front desk of a foreign company is more beautiful than the model. It seems that the beauty of the usher can highlight the brand.

The layout of the exhibition hall must be reasonable, avoiding the design of the "corridor" exhibition hall, and dividing the exhibition hall into many small small exhibition halls.

Such a design not only gives visitors a sense of reality, a sense of small overall, rather than dazzling, no focus, so that people observe and stop for a longer time.

In the hall design, there are product exhibition area, negotiation area, small sample area and life experience zone. In addition, we should make good use of this part of the wall to demonstrate the development process, brand culture, corporate culture, quality certification and winning items.

The display must be differentiated.

The author has been buried by the exhibition hall of a chair brand. Most of its stools are divided into four layers on the walls of the exhibition booth, with various colors and colors, so that you can think of it in a hurry.

Decoration style and brand positioning, image integration, such as enterprise products are classical style, decoration with this style and brand, product image docking.

As far as possible, the display of ornaments is harmonious and integrated with the large background of the exhibition hall.

Light and shade are moderate.

The author once entered an exhibition hall and went out half way out. The exhibition hall design is not only passageway, but also black and frightening, like entering a haunted house. It has a chilling feeling and suffocating feeling.

The design of the hall is equipped with elements (such as booth, music, giant electronic screen, drinks, snacks, etc.) and the main points are many.

4. exhibits matching

5. staffing

Staffing is not only about the number of people, but also the level of personnel and the type of work. It ensures a perfect team with clear division of labor and different functions.

In the interception of customers, "human sea tactics" is really not a strategy, especially for poor location (exhibition hall in two or more underground exhibition hall).

I am very impressed with the brand of Bao Ju Le at the furniture exhibition. Its exhibition hall is rather partial, and it is still on the first floor (from the two floor, such as the exhibition hall), but almost everywhere it can see its personnel send you materials to guide you to its exhibition hall.

In the case of enough staff, the allocation of personnel to the exhibition hall doorway, passageway intersection, staircase and so on, these are good location.

6. campaign

In the exhibition, many enterprises do all kinds of entertainment or exhibition activities in order to attract people in the doorway or hall of their showrooms.

In these two exhibitions, some manufacturers have invited models to sing and display products. Some manufacturers have attracted people through body painting. Some enterprises have been attracting people through drum singing and other ways. Some enterprises have attracted people by singing and singing classical styles.

This activity is more suitable for the poor exhibition hall, such as poor location, low brand awareness, insufficient exhibition hall design and so on. If your company and exhibition hall have more advantages, this kind of activity is even more icing on the cake.

7. gifts

Some manufacturers give gifts to visitors and customers who are interested in customers are very attractive. When visitors see some people holding these personalized gifts, they will be attracted under normal circumstances, and they will have a desire to see this business.