The "Familiar Faces" Of The Exhibition Will Stimulate Customers' Excitement.

With the advent of spring, the opening date of China international textile fabrics and accessories (Chun Xia) Fair is also approaching. What kind of products will be used in the new year to widen the way of development in the new year? What exciting points do enterprises take in product promotion and marketing strategy? Under the guidance and promotion of the exhibition, what kind of success has been customized for the enterprise? With these questions, reporters have found the answer from several "familiar faces" of several exhibitions.

Exclusive supply

Have the strongest voice.

Fujian Longfeng Textile Technology Industrial Co., Ltd., which is the main product of functional fabrics, has introduced cotton imitation products in collaboration with Hengli Chemical Fiber Co., Ltd., an upstream raw material enterprise, at the China international textile fabrics and accessories (Chun Xia) exposition.

According to Wu Xiujian, deputy general manager of the company, the product combines natural comfort of natural fiber fabric and easy to take advantage of chemical fiber products, plus functional finishing, which has attracted much attention in the market. At the same time, Longfeng textile technology has increased its independent innovation and research and development efforts, and has developed high-end functional fabrics. It not only develops high-end fabrics with functions such as radiation protection, antistatic, moisture permeating, sweating, space warming, etc., but also devotes itself to the development of healthy fabrics, such as Lemon health care, health care fabrics, etc.

Following last October's harvest in Shanghai's autumn and winter exhibitions, the Shishi Haixing Mstar Technology Ltd in Fujian also pushed the high-tech and differential fiber jointly developed by the United States and DuPont Co, Shreks, onto the platform of Beijing exhibition. At present, only one of the world's biomass resilient staple fibers, which has reached the level of industrial production, has become the best interpretation of low carbon, environmental friendly, comfortable, elastic and natural fashion.

"Biomass derived short fiber from DuPont." This is the most accurate positioning of Zhang Lianjing, general manager of Haixing Mstar Technology Ltd. The Shrek silk fabric not only retains the comfort of the elastic fabric, but also has the proper body bones, moderate elasticity, excellent handle and good tensile recovery to give the fabric unique advantages. It can give the fabric enough elasticity to meet the wearer's comfortable wearing experience and prevent the fabric from being bulging and relaxing. No matter it is multiple stretch, sunlight exposure, or harsh washing and fabric post-processing, the unique molecular mechanism and physical form of Schloss can ensure the elasticity and durability of the fabric. In addition, it can be blended with cotton, wool, silk, linen, viscose, Tencel, polyester and other fibers. It can adapt to all kinds of spinning and dyeing conditions and produce products of arbitrary specifications. At the same time, it can make fabrics more elastic and comfortable on the basis of maintaining the original characteristics of the raw materials. It can not only provide natural touch and drape of other chemical fiber raw materials, but also provide more possibilities for fabric development.

"Shroth not only has superior comfort, but also can be regarded as the representative of green raw materials. First, raw materials are made from plant based (bio based) fibers, while the production process has low energy consumption, and the remaining materials can be recovered, and can be recycled after being processed. " Zhang Lianjing added. This coincides with the green concept advocated by the exhibition for a long time.

Jiangsu new Fang Textile Group, which focuses on the research and development of coarse woolen products, has continued its exhibition products, including men's and women's formal fabrics. Men's fabrics are mainly leisure suit fabrics and trousers. Women's fabrics are mainly overcoat fabrics, which include raw materials such as rabbit hair, cashmere, camel hair, Tencel and modal. Chen Wenlei, manager of the foreign trade department of the company, said that after continuous innovation and improvement, these have become the fist products of the company and widely recognized by the market. According to the introduction, the new aromatic products have 40% export and 60% domestic sales. In recent years, the company's marketing strategy is gradually tilting to domestic sales.

Speaking of the biggest advantage of new aromatization products, Chen Wenlei said, "exclusive supply" is the best voice for enterprises to give products. "A lot of products are only done by us, and we only do it for one customer, not to overdo the products, which has gained the trust of many customers". In addition, the company's innovative ability has also added a winning chip to its products: 300~400 new men's wear fabrics are launched every year, while the color and pattern of women's clothing are changing. They are more inclined to make high added value and no running volume. At present, new 80~100 women's fabric products are launched every year.

Promotion and marketing

Unique strategy preemptive machine

Speaking of product promotion and marketing, many enterprises have "revealed" their secrets.

For the Longfeng Textile Science and technology that always adheres to "science and technology is the first productive force", the keywords naturally become "scientific research" and "technology". In fact, in recent years, Longfeng textile technology has not only hired technical advisers from Taiwan, Japan and other places, but also worked closely with Beijing Institute Of Fashion Technology, Donghua University, Xi'an Institute of engineering and other domestic professional colleges and universities to provide a large number of professionals for Longfeng textile technology to enhance the overall technological development level of Xi'an Longfeng textile technology.

As for the continued sales of Longfeng, Wu Xiujian believes that this is because of quality products, on the one hand, because of stable customer sources. Moreover, the current stability and development come from the comprehensive advantages that the company has accumulated over a long period of time, including the hardware equipment and the management system from marketing to production to R & D. At present, Longfeng textile technology has applied for more than 30 kinds of national patents, and two times a year, including the chairman of the board, the staff of every link actively listen to customers' opinions, accurate positioning of products, most products belong to the high-end.

To attend the fabric exhibition, Wu Xiujian believes that the participation in local exhibitions is much better than going out to visit strange customers. At the same time, under the influence of the exhibition and brand effect, the customers who come to the exhibition every year are sincere, get information from communication, as well as the requirements of customers to enterprises, and enhance the image of enterprises. The exhibition has played an important role in promoting.

After signing an agreement with DuPont and becoming a DupontTM Sorona elastic short fiber, China's sole licensed manufacturer, currently, Mstar Technology Ltd's partners are mainly large cotton mills and fabric enterprises, such as the production of hemp knitted fabrics with Zhuzhou cedar, and the development of ramie fabrics with Dongting hemp industry. Zhang Lianjing said that the next step is to cooperate with fabric, weaving and dyeing and finishing enterprises, and to promote publicity and marketing to the terminal market and clothing brands. "We should not only provide good products, put low carbon environmental labels on fabrics and ready-made clothes, increase the sense of fashion, but also unite DuPont Co to provide better help and services for downstream enterprises, and even do marketing planning for them."

Under such a marketing mode, more than 100 domestic and foreign merchants have contacted with Haixing material technology to discuss cooperation. For the future promotion of shroth, in addition to the deepening of new fields, Haixing will continue to "dot line and surface" marketing mode, "point" is the face to face contact with the terminal brand, "line" is to make a knitting line or a cowboy line, "face" is to participate in the Intertextile fabric exhibition such world-class professional activities.

The key word of Xin Fang Textile Group is "differentiation". Chen Wenlei said that at present, many domestic wool textile enterprises are doing well, but most of them are mainly worsted products, and the new ones are mainly made of woollen women's wear fabrics and semi worsted men's fabrics, forming a difference with the worsted enterprises. At present, the development capacity, quality and service of the new fragrance are among the top of the domestic coarse wool enterprises. The production capacity and output are the first in the country, and are firmly in the leading position.

At the same time, the new products are in the middle and high grade line. Downstream customers, men's wear 123 line brands are involved, many are through agents. Chen Wenlei said that at present, the company's sales volume has reached capacity, showing saturation, and therefore more cautious in the choice of new customers.

"Of course, compared with some world-famous Chinese fabric enterprises, there are still some gaps in the new Fang textile industry." Chen Wenlei said, "finding the gap is the driving force. In recent years, our concept has been updated step by step, although there is still a certain gap in corporate culture, it also shows that there is great room for development of new fragrance.