Four Principles Of Exhibition Project Planning

Project is the basis for the survival of mice enterprises.

One

At present, China has held a certain scale in the year.

The author believes that in the current fierce competition

One is the principle of legality.

There is absolutely no room for survival for illegal projects.

The author refers to legality, which focuses on conforming to the meaning of national policy.

Under the current environment of thousands of exhibition projects in China, the principle is very important. It is very important for the exhibition unit to win financial support, policy support and environmental support for the government.

If the project you choose involves the rapid development of a leading industry and characteristic industry in the local area, then the relevant departments should take into account that the project is "highly" and easy to release when examining and approving the project.

If the project you plan is short of "height", or involves some vacuum zones and sensitive zones, the possibility that the departments concerned will not support or be shot will be very great.

For example, religion is a sensitive topic in our country. When considering such projects, it is necessary for the planners to seriously study the relevant policies and regulations of the state, and must abide by the relevant policies and regulations of the state.

Otherwise, this kind of project will not be easily approved. Further, even if you hit the edge ball, you may also wipe out sparks, so as to "make fire."

The two is the principle of vitality (or sustainable development).

From the planning to the final implementation, a convention and exhibition project needs to invest a lot of manpower, material resources and financial resources. Moreover, the first economic benefits can be achieved fairly or slightly. The first three or four sessions are all part of the incubation period, and really become a brand and achieve obvious economic benefits.

Therefore, the planning project must consider the vitality of the selected projects. It can not be said that the project is just over one year old.

For exhibitors, the sale of a hammer is as dry as possible, which is not conducive to the long-term development of the enterprise.

We must choose those long term projects with strong hematopoietic function and rolling development, that is, sustainable development projects.

Generally speaking, the sustainable development momentum of professional exhibition projects based on local (or national) leading industries and dominant industries is strong; the comprehensive exhibition based on the circulation centers, logistics centers and distribution centers in economically developed areas is strong (such as Canton Fair); the sustainable development momentum of exhibition projects based on the government's key development, encouragement and priority development industries is strong; and the sustainable development of exhibition projects based on special industries is strong (such as religious exhibitions, funeral exhibitions, etc.).

The three is the principle of specialization.

With the prosperity of the market economy, the division of labor in the society is becoming more and more detailed. The replacement of department stores in the market is a monopolized shop. The exhibition is also the same. The vitality of professional exhibition activities has become increasingly vigorous, and the aura of comprehensive exhibitions has changed.

It can be said that the development of productive forces leads to the refinement of social division of labor and the specialization of social division of labor leads to the professional development of MICE activities.

Planning exhibition activities must focus on a "special" word, just like a person has a skill, a reason, relying on a fresh start, development, growth and prosperity.

In today's society, you want to beat the world, lack of energy, lack of ability, environmental constraints, many factors compel you to only eat "professional" meals.

This is like a change in the way of eating. In the past, eating lots of big pot dishes is now a dish, a dish, a dish, a craft, a flavor and a special feature.

If the exhibition is to be honored, it is necessary to "dig through" a specific point and integrate the product resources, human resources and enterprise resources related to this "point" to make the brand so as to shine brilliantly.

For example, Tsingtao Brewery Festival cleverly grasped the point of "beer" and integrated its upstream, middle and downstream businesses, buyers and sellers to achieve branding.

The professionalization of exhibition is relative, not absolute. Advocating "specialization" does not exclude comprehensive exhibitions. It does not mean that comprehensive exhibitions have little vitality and little potential for development.

The four is the principle of adjusting measures to local conditions.

The planning and operation of mice must take into consideration the industrial conditions, the comprehensive environmental conditions, the economic and cultural conditions, and many other factors.

In other places, a successful exhibition is not necessarily for you. Your good exhibition will not necessarily survive.

This is just like the flowers and trees in the tropical rain forest zone, which can not be adapted in the temperate zone.

Exhibition planning must learn to tailor, otherwise the risk will be greater.

What needs to be explained is what a place is suitable for exhibition. The industrial foundation is only one of the important aspects. If there is no industrial foundation, but good circulation and comprehensive environment, it can still run exhibitions, and do well in exhibitions, exhibitions and brand exhibitions.

This requires us to tailor the project according to local conditions.

Besides, mice enterprises should do their best.

The Mala cart is not suitable, and the little horse drawn cart does not match.

There are plenty of financial support for the exhibition halls to do international exhibitions.

If the exhibition hall is not rich or not, it is necessary to run a large exhibition with a wide range of radiation. It is pure fluke psychology. If we manage to earn a sum of money, can we make a profit in case of failure? Do we have to lose all of it? Therefore, it is a national international exhibition or a regional exhibition. The exhibition enterprises should do their best according to their ability. Under the condition of insufficient capacity, they should learn to borrow power, learn to cooperate with other relevant units and personnel, become a symbiotic body, and conspire to create a great climate.

The above four principles need to be considered when conducting exhibition planning.

Of course, there are many other considerations and details to be considered carefully for the exhibition project planning.

To sum up, launching a convention and exhibition project is a big investment. It is necessary for mice enterprises to plan projects and choose projects carefully.

If it is impossible to do anything in principle, then it will be more difficult to operate.