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Reform And Upgrading Of Leather Goods Industry Is Imperative.

2012/3/15 16:53:00 24

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Leather Leather Reform

In Guangzhou Liwan District up and down nine pedestrian street area, ultra low price.

clothing

Publicity for big sale can be seen everywhere.

In order to relieve pressure, some smaller garment enterprises can only take the big sale strategy as soon as possible.

This is not speculation, nor is it accidental. It is a true and true export enterprise.

Guangdong Shiling is China's largest leather and leather goods trading market.

Leatherwear

There are nearly 2 manufacturers of leather goods and business, with an annual output of more than 500 million leather products, with an annual output value of more than 12 billion yuan, accounting for 1/3 of the total. In the middle and low leather luggage market in Europe, more than 50% of the products are "Shiling manufacturing".

In the past Shiling, in order to rush orders, almost every family had to work late into the night.

By the middle of February, when we came here to interview, we did not see Shiling brightly lit.

Handbag leather goods

industry

The main market is divided into two parts.

One is the European and American markets, the other is the South American market.

After the global financial crisis in 2008, the market in Europe and America has been depressed, and the demand in the South American market is still relatively strong.

But with the surge of large numbers of enterprises in the South American market in 2010, the overall decline in the South American market was very fast.

Chen Liang looked at his stock, and shook his head and sighed.

The decline of foreign trade is not only the leather industry, including clothing, lighting, furniture and many other export industries, but also in the whirlpool of foreign trade orders.

Customs data show that in January, the volume of import and export of domestic foreign trade dropped 7.8% compared to the same period last year, and the total value of foreign trade of Guangdong, Jiangsu, Shandong and other major export provinces did not increase.

It is worth mentioning that last year, the two digit import and export growth in Dongguan, also plunged sharply in January this year, a decrease of 17.8% over the same period last year.

Wang Shouwen, director of the foreign trade division of the Ministry of Commerce, judged that from the international economic situation, the foreign trade situation in 2012 was not optimistic.

"Now the European and American markets are sluggish, and in the second half of last year, the European and American orders fell by 30%."

Tang Zhiwang, general manager of Ye's enterprise, who produces women's bags in Shiling Town, Huadu District, Guangzhou, told reporters that her company is feeling the chill of the market from Europe and the United States.

Affected by the shrinking demand in Europe and the United States, many small and medium-sized export enterprises in Guangdong, including leather goods industry, are facing the most difficult time since the financial crisis.

27, the reporter followed the Guangdong provincial foreign trade and Economic Cooperation Office to Guangzhou Shadu leather and leather industry pformation and upgrading demonstration base in Huadu District.

Many leather goods and garment enterprises have already suffered from the "cold current" of the industry. Foreign trade exports have declined, orders have been reduced, and wage costs have been soaring due to rising wages, rising prices of shops and rising prices of raw materials.

Profits are becoming less and less, and business is getting worse and worse.

Large enterprises are better than others. They are deeply rooted and hard enough to support for a period of time. The days of small and medium-sized enterprises are tortured. The survival situation may be even more difficult than that of the financial crisis in 2008. The closure and closing down phenomenon is not widespread but often occurs. The rise in all aspects has frightened small and medium-sized enterprises, and the whole industry has been enveloped in a gloomy gloom.