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The First China Garment Industry CRM Marketing Strategy Seminar Held In Shanghai

2012/3/15 16:43:00 14

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With the growing maturity of the garment industry, especially in the current buyer's market, consumers' right to choose independently is increasing.

How to meet the needs of consumers and stand out in the brand, further lock the market segments, adopt effective marketing strategies, and thus win more market share, have been widely concerned by garment manufacturers and retailers.

Research shows that consumer loyalty increases by 5%, and the average profit of enterprises will increase by 25% to 85%.

Compared with other industries, the competition in the garment industry is more intense. Various clothing brands give consumers more choice space, which virtually reduces consumer loyalty to the brand.

In addition, because fashion elements always change with seasons, the life cycle of costumes is very short, which makes it difficult for garment enterprises to consolidate consumer loyalty from product design and sales strategy.

Therefore, it is undoubtedly the best choice for garment enterprises to use CRM to improve the consumer loyalty of the clothing industry.

CRM system

We can interact with consumers, provide personalized customer service, and analyze consumers' consumption behaviors and habits according to the way of consumers' access, such as short message, e-mail, call center, etc., and then we can provide feedback tracking for consumers, quickly and accurately grasp the requirements of consumers for services, so that consumers can form a good brand experience.

However, CRM is not only an efficient management software, but also a business strategy.

From business planning to strategy execution, the professional team of the uit information system provides a one-stop advanced CRM solution for its local customers through its management experience of more than 1 hundred million of the final consumer data and a deep understanding of the Chinese market.

arvato Systems

Chinese CEO Mr. Hu Jianfan said at the seminar: "in the future, the owner of the brand will be the consumer, who will be closer to the consumers, and who will be the biggest winner.

The integrated marketing solution of CRM is able to meet the different needs of customers, effectively integrate and manage resources for customers, establish an efficient two-way communication channel with consumers, so as to gain insight into consumer habits and make products closer to consumers.

At the same time, diversified CRM solutions can provide consumers with personalized consumption experience and increase their loyalty to the brand, which is a winning tool for clothing companies in the new market structure.

It has more than 10 years of local experience in China, and has unique core technological advantages in development, consulting and management. In the past ten years, the successful operation of hundreds of well-known enterprises has proved the advantages of Ou Wei's information system management solutions and services.

In practical application, the CRM solution of the uit information system draws on the advanced management concepts originated from Germany, and creates a practice method that is in line with the Chinese market. It is a complete set of garment industry solutions.

As the first "

Garment industry

The organizer of the CRM marketing strategy seminar, China, will continue to listen to the customers' voice and strive to bring more new technologies and solutions to the Chinese market, helping customers cope with management challenges and improve operational efficiency.