Medium Needle Conference: Exhibition Thickness And Cultural Expression

The ninety-fourth session Chinese Acupuncture Association This year's exhibition will be divided into two independent exhibitions: Knitwear and underwear. China underwear fashion exhibition And for home textile products. China Home Textile Exhibition 。 After adjustment, the exhibition will be clearer and the service will be more targeted. The exhibition carries behind the past 93 old Chinese Acupuncture Association's history and hope, inheriting traditional advantages and digging new service items.

Engine of exhibition

The ultimate goal of every exhibition is to provide a platform for enterprises to display, so that both sides can get business interests together, in short, it is a commercial word. However, when the exhibition is made into a brand, its cultural background will become stronger and stronger, highlighting the difference from other exhibitions.

As more and more companies launch brand products, more and more attention is paid to brand culture and reputation and reputation. Nowadays, in the highly competitive market, cultural competition has become an indispensable part. Even some people have likened that cultural competition is a battlefield without smoke, seemingly calm but fierce competition.

In cultural competition, there is inherent advantage in history. History is the best way to explain the problem. It will only be 6 steps away from the hundred exhibitions. Take a look at the whole Textile market No exhibition has such a long history, and few enterprises can maintain such a strong vitality. Even in the financial crisis, the needle industry still maintained a strong vitality, attracting many enterprises to participate in the exhibition. Many of these enterprises have been exhibiting for many years and will be the only ones to participate in the exhibition. In addition to improving business interests of enterprises and increasing the development of domestic market, there is another important reason why corporate culture is in line with the culture of needle culture. This is the tacit understanding between enterprises and exhibitions over the years. In the words of entrepreneurs, "we trust in the needle."

Cultural essence attracts Enterprises

Although the China textile business association has never publicized the exhibition culture in a high profile, the 93 session has brought the exhibitors to the essence of the exhibition, namely quality, service and innovation, which is the power source of China's needle industry.

Every year, it can be recognized by exhibitors, and it will be closely related to the quality requirements. Every year, the famous chain stores will be invited to the middle needle shop to purchase. Enterprises have the opportunity to directly connect with the market and shopping malls. This is why the needle will maintain a good reputation in the company's mouth. At the same time, many well-known enterprises will release new products such as new products and mergers and acquisitions. In order to be responsible for the purchasers, the company also strictly selected the exhibitors and industrial clusters to ensure the quality of the exhibition.

Attracting new enterprises is the goal of the current acupuncture society. along with Home textile industry With the maturing of the textile industry, the new strength of home textiles has been growing. Meanwhile, more and more exhibitions are being held and more and more enterprises are facing opportunities. In order to attract new forces, China will pay more attention to service and innovation. The organizers pay more attention to the overall image display of the Acupuncture Association, and strive to build a high-end and fashionable exhibition. At the same time, the exhibitors have given full play to the free space to enable them to better display their products and display their brand ideas. In addition, the 94 session also focused more on media publicity. With the gathering power of the exhibition, the exhibition promoted the dissemination and promotion of a number of loyal brands. It played a strong role in promoting the listing of new products in spring and summer and the release of new products in autumn and winter. It really guided the consumption of the new year.

Hard to expand channels is the voice of every brand. In order to solve this difficulty, the needle will continue to innovate. At the 94 session, the organizers will cooperate with China Chain Store Association to dig deeper into the business field. WAL-MART, Carrefour and other large purchasers and retailers will continue to watch exhibitions, and look for new partners from the exhibition. This opportunity is very important for new and old enterprises, so enterprises also attach more importance to such opportunities.