Is LV Going To Be In China For Hours?
Do you know LV, friend?
Do you know the French Louis Vuitton, the world's top brand that can worshiped the whole world?
Do you know what the recent LV is in the Chinese market?
If you don't know, listen to me slowly.
Recently, according to Hongkong's "Wen Wei Po", the world's top brand of worshiping the world's top brand, Louis Vuitton, is not running smoothly in the Chinese market. In 2002, a Chinese businessman named Wang Jun successfully registered the English "LOUYIVEITEN" and Chinese "Louis Weedon" trademark, and was awarded the LV handbag appearance patent right in October 8, 2003.
After a series of lawsuits concerning trademark and patent rights, LV was defeated.
In November 2007, Wang Jun released the "Christmas ultimatum": before the Christmas of 2007, if the two sides did not carry out substantive consultations on the right of agency in Wuhan, Louis Weedon would become a civilian brand in China the following day.
LV request to revoke the patent was rejected. Wang Jun is an ordinary private clothing owner in Hanzheng Street, Wuhan. In 2002, Wang Jun studied the trademark law, and found that China has implemented one category in trademark management. There are altogether 45 categories. Each category needs special registration, while LV only applies for trademark rights of clothing, leather goods, jewelry and precious metals in China. Meanwhile, LV's patent in China is totally blank.
In those days, Wang Jun successfully registered the English "LOUYIVEITEN" and the Chinese "Louis Weedon" trademark. At the end of the year, he also designed the LV handbag outer package and applied for the appearance patent. In October 8, 2003, China's State Intellectual Property Office announced the patent right.
In February 24, 2004, Wang Jun's patent conflicts with the prior trademark rights he has obtained, and he requests to announce the cancellation of the patent.
At the end of 2006, the retrial committee finally ruled that the French LV had insufficient legal basis to maintain Wang Jun's patent right.
In April 2007, the French LV Ma Li Ti filed the patent review board of the State Intellectual Property Office to the Beijing intermediate court, requesting the court to revoke the relevant decisions of the retrial Committee, and Wang Jun will take part in the proceedings as a third party.
And 7 months passed without result.
In November 22nd, Wang applied for a nationwide patent record to the Wuhan customs, seized LV products suspected of infringement, and demanded a million yuan of "counter guarantee" margin as a compensation for Wang Jun after the infringement.
The peace negotiation scheme issued by the king Jun in November 6, 2007 to LV is willing to pfer a series of intellectual property rights to the LV at the price of RMB 1 yuan, but the premise is that LV must grant its exclusive dealership in Wuhan.
But it is hard to do LV with direct sales mode.
Wang Jun's attitude towards LV has long been prepared. Before Christmas, if they haven't negotiated substantive negotiations with me, after Christmas, Mr. LV will immediately terminate all negotiations and enter the production process. China's Louis Vuitton is priced at only three points of the LV product, so that the status of LV's top international brand in China will be in jeopardy.
Wang Jun also said that if LV could not authorize the agent, it would be impossible to buy the patent right, and the 120 million yuan would be traded.
He stressed that if prices were delayed, the prices would be raised.
It is reported that the real fatal threat to LV trademark comes from the patent right of the product appearance held by Wang Jun.
It is not difficult to find from Wang Jun's identification material of the product appearance patent that the product appearance of Wang Jun is not different from the product pattern combination of LV sold in China. In other words, LV has lost the Jingzhou in China.
Wang Jun said that if the product of LV is amplified by a single pattern element as the appearance of the product, it will be legitimate and legitimate. Once the traditional pattern elements combination on its products infringes the patent rights of China's Louis Vuitton, he points out that the appearance of several mainstream products of LV has infringed on his rights and interests. If LV products want to continue to sell in the Chinese market, then "changing face" is the only way out.
In my opinion, Wang Jun is not so much a liar as he is a shameless and smart businessman. Although he needs to strengthen his professional ethics, he still has many loopholes in the use of Chinese trademarks and patent rights. This rare business opportunity is that we have to build a thumb.
A great country with a population of 1 billion 300 million can compete against the world's famous brands and drill such a loophole that can't be seen. There are several people who should learn the spirit of this kind of spirit.
However, this incident is a great shock to the LV top international brand. This impact is not only economic, but also the development prospect of LV in China has been impacted immeasurably.
We can only accept it reluctantly. It is very likely that we will see the brand of "LV MADE CHINA" on the street in the future.
Is this the sorrow of LV or the sadness of Chinese commercial law?
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