Lining Flagship Store Nanjing Road Starts "Sports" Business War

The original Yi Du Jin mansion officially changed its face to be the flagship store of sports brand.

With the nearly 10 years of the "Yi Du Jin" commercial building on the Nanjing road quietly calling the curtain, after more than 4 months of redecorating and format adjustment, the commercial building pformed into the Lining brand in the country's largest flagship store, which was unveiled yesterday.

Reporters learned that the Nanjing Road Pedestrian Street launched a "campaign" business war.

Yesterday afternoon, the reporter came to the original Yi Du Jin commercial building located in the golden section of Nanjing Road Pedestrian Street, and found that the word "Yi Du Jin" before the building was replaced by the Lining brand logo.

However, it is not Lining's flagship store that gaze at the walking street.

Reporters saw on the pedestrian street yesterday that a large Nike store has been renovated and some goods have been placed on shelves. The shop is expected to appear on the pedestrian street before and after the Spring Festival.

And on the first floor of Hongyi square on the east side of the pedestrian street, a Adidas store is facing the pedestrian street. The location is very eye-catching.

In addition, the original Santa Fe mall, also located on Nanjing Road Pedestrian Street, quietly pformed into Metersbonwe flagship store, and was officially unveiled at the end of September last year.

A number of sports and leisure brands have settled down on Nanjing Road Pedestrian Street, which seems to have a "close combat" flavor.

In addition, in many shopping malls such as land Plaza, Dongfang commercial building and so on, many top sports brand stores and counters want to get a share in this campaign campaign.

In this face to face competition, as a "rookie" on the walking street, whether the "giant carrier" can win the upper hand is still to be seen.