Manufacturing Profits Sharply Reduced By &Nbsp; AOKANG Entered The Real Estate Sector.

As early as 7 or 8 years ago, Fujian Bird of wealth The group's entry into the real estate sector is probably only a fraction of its sales volume in relation to its huge sales. But for the group, it is invisible as a liquid capital, and the property has begun to heat up, but it has not lasted for a long time. The real estate market is slowly declining, and the rich birds are slowly fading out of the real estate market. However, the market has always been "go all the way", you sing me on the stage. Recently, AOKANG and other Zhejiang shoe enterprises have begun to enter the housing industry as a whole, because the profits of the manufacturing industry are reduced.

　　 Wenzhou Xie Rongfang, Secretary General of the shoe leather industry association, said that at present, there are more than 100 shoe factories in Wenzhou and more than 100 of them are closed. Next year, the number of shoe enterprises in Wenzhou will also decrease. According to her, AOKANG, Kangnai, red dragonfly and Dongyi four Wenzhou. Shoe enterprises Queuing has been listed and will be further strengthened with the help of capital market financing. Wenzhou Ou Bei town is similar to Houjie, Dongguan. However, the property prices here are obviously higher than those in the thick streets. Many houses have been sold to more than 30 thousand yuan and 1 square meters, and the downtown area of Wenzhou is higher than that of the other cities, many of which reach sixty thousand or seventy thousand yuan / square meter. In Wenzhou shoemaking tribes, there are also a number of small and medium-sized shoe enterprises falling down one after another. However, a number of private shoe enterprises shoes enterprises take the first step, relying on the domestic market, a little more calm.

In Ou Bei town AOKANG The head office of the group is facing pressure of cost. The monthly salary of the workers has risen to around 2500 yuan, the total cost has increased by 20%, while the shoe product has only raised 5%. She has been dug up several times by AOKANG boss from Yuyuan factory in Dongguan, and is stepping up the implementation of lean management. AOKANG group and many other Wenzhou shoe enterprises rely more on the domestic market and develop step by step with difficulty. Wang Zhentao set up a small family workshop in 1988, which invested 30 thousand yuan. Now it has developed into AOKANG group, the largest private leather shoes manufacturer in China. At present, there are about 10 thousand manufacturing workers and salesmen. Wang Hailong, spokesman for AOKANG group, said that in recent years, the company's performance has basically maintained a 20% growth rate, and its revenue is expected to reach about 4 billion yuan this year. The number of workers continues to grow this year and is still hiring.

In order to alleviate the shortage of labor and reduce costs, AOKANG group began to "move east shoes westward" in 2003, and invested 1 billion yuan in Bishan, Chongqing to build the "West China shoe capital Industrial Park". At present, in the two production line in Bishan, Chongqing, the labor cost is about 20% lower than that of Wenzhou, and the workers are relatively stable. AOKANG group now has four independent brands, AOKANG, red Firebird and so on, which focus on different levels of consumer groups. There are more than 3000 terminal channels in the country. However, it is not satisfied with the existing territory. After the acquisition of brand name of Italy Wanli West Greater China last year, it recently signed the Italy GB GIANFRANCOBUTTERI proxy in China. The four independent brands are located below 1500 yuan, and Wanli Wade is in the 1500~3000 yuan. AOKANG group is interested in cutting the domestic 3000~5000 yuan high-grade market cake with GB brand.

In addition, AOKANG group broke into the real estate industry by accumulating capital in the shoemaking industry. In 2007, AOKANG made a commercial pedestrian street in Anhui, and has invested about 500 million yuan so far. In Huanggang, Hubei, there is also one of the most prosperous commercial streets in the city. In 2011, AOKANG invested about 4 billion yuan to invest in advanced commercial residences and build five star hotels in Ou Bei Town, Wenzhou. According to people familiar with the matter, AOKANG's investment in commercial pedestrian street not only occupies the best commercial location in the world to set up shop, but also can make money from these commercial real estate projects to feed the shoe industry, while making use of the popularity of the footwear industry, it is also convenient to take or expand other resources.

We are all embracing and looking for innovative factors that will keep the company developing healthfully. You may invest in the industry first. He may be willing to try the integration of the industry chain. I may first strive to become stronger and bigger. Different enterprises will naturally make different choices and explorations based on different cultural genes and growing backgrounds. This is the only way for China to create.

It can be affirmed and foreseen that under the global economic integration, "made in China" is bound to usher in a breakthrough transformation and an essentially business transformation. We must make such preparations and take the initiative to adjust our pace. "Made in China" does not mean "three low" (low price, low quality, low grade). I firmly believe that after the efforts and improvements of Chinese enterprises, "made in China" will eventually leap forward to the excellent cost performance of brand, high quality and high grade.

It should be said that the current export of footwear products in China highlights the structural contradiction, which is mainly manifested in the large volume of export products, but low prices, and the number of export enterprises is large, but the scale is small. In addition, similar to other traditional processing products, China's footwear industry is still at the end of the industrial chain. We lack control over the intermediate links of footwear distribution in the international market, and the establishment of the retail links network is still in its initial stage. The low added value of export products and the low output value of unit energy consumption force the Chinese footwear industry to adjust its structure and change its original trade growth mode so as to make the industry bigger and stronger.

Company transformation is not just once and for all. It happens at any time, just like you eat breakfast, lunch and dinner every day, to some extent, but the menu and recipes are different every day. But there is not an individual or a company that is simple in transforming an industry. Globalization makes free flow of production factors, product services, financial capital and human resources. This means that the low-cost advantages made in China can also be acquired by other countries such as Vietnam, India, Pakistan, Malaysia and even Africa, and become other people's advantages. In this sense, if we are always trying to enjoy the cool under the big trees of the main industry, instead of actively adapting to the changes in the internal and external environment, and do not extend, integrate and integrate rich social, market, technological and global resources, the final result is that there is no tree to hold and no cool to ride.