Wenzhou Shoes And Clothing Traditional Enterprises Improve Their Competitiveness Through Technological Innovation

Transformation is the development and upgrading. That is to say, in the search for greater development space, the eastern coastal cities have quietly upgraded and innovated technology, established brands and set foot in capital. market In other ways, we should upgrade the industry, strengthen the brand, and stride forward into the capital market.

　 Technological innovation to enhance competitiveness

With the help of scientific and technological strength, upgrading the competitiveness of products and triggering a new revolution in the industry is a magic weapon for many Eastern Wenzhou businessmen. Ningbo Wenzhou chamber of Commerce Chen Zhengguang, chairman of the Ningbo world wide group, went to Ningbo in the 80s of last century. With his carpentry skills, he set up a furniture factory and founded the "big world" furniture brand. After making furniture for more than 20 years with traditional handicrafts, Chen Zhengguang felt that if he did not carry out technological innovation, he would not be able to satisfy the increasingly loud brand demand.

Last year, Chen Zhengguang ran to the Institute of metal materials, Academia Sinica, and met Zhang An, a fellow townsman and doctor in Ruian. Zhang An will understand the needs of Chen Zhengguang and propose to adopt one of his moulded patents. Zhang An will tell reporters that the "big world" mainly produces European style furniture, and the output demand is great. If we use traditional handicraft to carve patterns, it will take a lot of time. Moulded patents are mass production of wood by molding. At present, this technology has entered the final stage of expert argumentation. If formally put into production, it will be 288 times faster than traditional manual carving, more than 70 times faster than machine carving.

Molding patents is no doubt a relief for Chen Zhengguang. He believes that this technology will revolutionate the mass production of wood materials.

"Our company has always been in the forefront of the industry, mainly because we have been insisting on innovation." Wang Xuanrong, chairman and Wen Shang, chairman of Hangzhou Quzhou Bamboo Fiber Development Co., Ltd., told reporters that as a comprehensive enterprise specializing in R & D, production and sale of bamboo fiber series textiles, the company has been keeping close ties with technical institutes such as Bamboo Research Institute of the Academy of forestry. In 2008, the company used a new technology of Zhejiang Forestry University, which originally produced 42 tons of bamboo and only 5 tons of bamboo. Wang Xuanrong believes that this new technology not only saves resources, but also improves production efficiency and reduces operating costs.

Jiang Yongzhong, Jinhua Wenzhou businessman, who is optimistic about mobile payment, has invested in the establishment of the "state Yin Tong" to share hundreds of millions of market cakes. Jiang Yongzhong, chairman of Jinhua Wenzhou chamber of Commerce and executive chairman of the state Yin Tong Group, told reporters: "financial payment is becoming more frequent." state Yin Tong "has launched all-round strategic cooperation with the" state pay treasure "under the China International Electronic Commerce Center of the Ministry of Commerce. Through the independent third party payment platform with state-owned background, payment can be made on special phones, providing more secure, efficient and diversified mobile payment financial services to the public.

　 From traditional industries to private brands

Zhang Guolin, the honorary president of Wenzhou chamber of Commerce in Kunshan, Jiangsu and chairman of Zhejiang Greenland printing and dyeing Co., Ltd., said that traditional manufacturing as the intermediate link of the industrial chain, with low added value and low profit, must be transformed. Three years ago, Zhang Guolin created himself. Women's wear The brand has established the Shanghai Wei Ya DA clothing Limited company, implements the hypothesized management, is committed to the domestic first-class shoes and clothing brand.

Wei Yada company focuses on product design and sales, outsourcing production, has formed a certain scale. In the next few years, Viagra will focus on the Yangtze River Delta region and deploy the major second tier cities throughout the country to realize the road of brand expansion. Zhang Guolin said that now that Greenland has formed a transformation and upgrading mode based on the traditional manufacturing industry and the brand industry as the breakthrough point, I believe that in the near future, Greenland will surely "turn beautifully".

Jiangsu Wenshang Sun Shunhai is the chairman of Jiangsu biotech Co., Ltd., and is also the founder and chairman of China Sea Sun Group, Jiangsu. After the start of aquatic products trade, Hai Sun Group has been involved in automobile sales and import and export of automobile and electromechanical products. Since 2006, chemical trade has gradually become scale. In 2008, Sun Shunhai successfully transformed the crisis into business opportunities and created a high-tech biological brand of Hai Qing. In Sun Shunhai's business model, he will follow the example of "Intel" and "Lycra" to locate strong intermediate products, such as "Head and Shoulders factor" in the packaging of Head and Shoulders, by influencing the terminal consumers to choose the products of Hai Qing's downstream retail brands, and finally override the existing market and gain monopoly income.

In addition to changing from traditional manufacturing to brand business, some brands, starting from the brand of agent shoes and clothing brands, have made their own brands after identifying the way of brand management. Zhu Shuchuan, chairman of Ningbo Yuyuan Garments Co., Ltd., originally represented the brand of shoes and clothing at home and abroad. On the basis of years of brand management, he accumulated experience in the clothing consumer market, and invited a famous designer to create his own casual shoes and clothing brand. {page_break}

　 Perfect turn into finance

In a specific field of finance, in recent years, state-owned enterprises have gradually moved from state to private sector. Many enterprises that run traditional industries have a certain scale and complete their transformation from industrial capital to financial capital. In many business cards on the outside business, you can see the names of Companies in equity investment, capital management, financial management, financial leasing and other fields. According to the relevant personage of Wenzhou chamber of Commerce in Shanghai, 1/4 of the 700 members of the chamber of commerce are involved in financial capital, which is related to Shanghai's relaxed financial policy environment and Shanghai's construction of an international financial center. This is the best time to enter the financial sector for the growing business.

Huang Hepan, who worked in Shanghai for more than 20 years, got the approval from the Ministry of commerce at the end of last year, and was allowed to set up a finance leasing company. At present, the company has received three entries from Wenzhou and Zhoushan printing and shipbuilding enterprises totaling 150 million yuan in total, which is 150 million yuan. Shanghai Wenshang Li Rien's integrity pawn shop opened in Putuo District, Shanghai. At present, the registered capital of 12 million yuan has basically been exhausted, and Shanghai's local enterprises account for a big part.

Professor Ma Jinlong, President of Wenzhou University of economics, said that compared with the real economy, quasi finance and other virtual economy is actually a more high-end form of economy. Because the state has strict supervision over the financial industry, and has relatively stringent access conditions, which is relatively standardized. As a result, the strong Wen merchants got all kinds of "quasi financial" licenses according to their own conditions and entered the normative financial field.

viewpoint

Zhang Wu

(Nanjing Wenzhou chamber of Commerce)

Investment should first conform to the policy direction of the country, although the reverse walking is successful, but after all, it is a minority. Secondly, the Nanjing municipal government departments welcome the relevant industries that can stimulate the upstream and downstream industrial clusters, such as solar energy, intelligent equipment, automobiles and other high-tech and environmental protection industries. Besides, the service industry also has great investment space.

　　 Chen Zheng Guang

(Ningbo Wenzhou chamber of Commerce)

Transformation and upgrading are the driving force for the rapid development of enterprises. Only by continuous innovation and development can enterprises enhance their competitiveness and expand broader market space.

　 Chen Cheng Wei

(Hangzhou Wenzhou chamber of Commerce)

As a famous historical and cultural city, Hangzhou is also an oriental leisure city. In Hangzhou, Wen's entrepreneurs will run through the process of entrepreneurship and development. This pursuit is not only reflected in personal behavior, but also in the quality of enterprises and products.