Hongxing Erke Heavy Blow To Attack NBA
With Yi Jianlian joining the Bucks this season, NBA has attracted more and more attention from Chinese fans.
Yi Jianlian gradually gained a foothold in the Bucks, and how Yao Ming led the Rockets out of the low valley was a hot topic for fans.
The exposure rate of both the rockets and the Bucks continues to improve, and has also been favored by Chinese brands.
In the past month, a Chinese brand Hongxing Erke appeared in the billboards of the rockets and the bucks.
Hongxing Erke is China's first professional sports brand listed in Singapore (Singapore).
In the past year, Hongxing Erke has planned many activities, such as sponsoring the China Grand Prix, Shanghai snooker Grand Prix, North Korea Olympic delegation, and so on, and has been selected as the "Olympic brand of Chinese netizens in 2007".
In the middle of 2008, Hongxing Erke will launch a series of major initiatives, including snooker's top event and Spanish league competition.
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