Commodity Transformation Speed &Nbsp; Zhengda Annotated New Fashion.

After winning the attention of the industry in 2011 with its unique brand style, the leading brand of the new fashion life has broken through again. In March 14th, Zhengda "annotation new fashion" 2012 autumn and winter new product launch was officially launched in Xiamen, and the appearance of the commodity team was unexpected. A design team from Europe joined the Zhengda family to further expand the power of the research and development. The American and European pop Elements also enrich the new fashion.

Fast fashion, fashionable products and brand focus

The breakthrough of Zhengda is the overall upheaval in China's clothing market. After more than 10 years of rapid development, China's apparel industry has come to an adjustment cycle in 2012. From the era of channel dividends to the era of commodity retailing, brands will face the increasingly complex consumer market.

A notable trend is that clothing is becoming a fast food product. When the "bump shirt" is gradually disliked by young urban consumers, when foreign fast fashion brands crave the Chinese market, e-commerce channels make consumer behavior simpler; the market requires clothing brands to constantly innovate and create fast fashion adaptability.

With the growth of the advertising market, the new generation of consumers has been numb in the speculation of the brand concept, and their consumption behavior is gradually returning to rationality. According to the data of Pan Pacific Management Research Center, from 2006 to the middle of 2011, the proportion of domestic "first buyers" decreased year by year according to the speed of 7%~8%. They preferred to buy two brands and had high requirements for "high quality", "high reputation" and "high price ratio". All this shows that the ability of innovative product design has become the focus of the next ten years' decisive battle of clothing brand.

European teams expand their R & D capabilities to further interpret the new urban fashion.

The core of change is the change of product structure. Out of right Fashion trend Sensitive, Zhengda began small-scale commodity innovation since last autumn and winter. For the first time in the three months of the listing, the checked shirt has been well received, and many stores are sold and empty. The JSK products launched by Chung Geun-hee, a new generation of Korean fashion star, are also popular with fans. Micro-blog has become the focus topic, and sales are also in short supply. This means that customers are very receptive to the test of the fashion style of metropolis.

In the past, Zhengda has demonstrated its determination to become the leader of new fashion clothes in the city. The European design team will bring fresh and concise design style, inspired by the design inspiration of new technology, sports and the latest trend of music and art. Just like Zhengda's interpretation of the new urban fashion: "the urban fashion style is a style with a distinct personality. It is a fabric of comfortable texture. It is a bright color with no scruples. It meets the fashionable dress needs of different occasions with the elements of the wild elements."

New products of autumn and winter subversion and light up the path of commodity innovation

In the 2012 autumn and winter new product launch conference, you can obviously feel that the new products are overturned in the past. Its first European style classic style merchandise presents a strong modern urban flavor, but it also gives off all kinds of jostling.

"Youth Joker" is the brand personality of Zhengda new fashion life. Around the new year Fashion life The main line, we will be in the fresh style, delicate appearance, and other small details, showing different fashion. Our urban fashion style is different from the sports style. It is a natural city style with vivid images, more vivid youth, and a pleasant overall wear. Zhengda new fashion dress aims to open different possibilities for everyone and find a suitable one for them. The director of Zhengda brand commented on the 2012 autumn and winter new products.

After the new product has been recognized by the market, Zhengda's next commodity innovation pays more attention to the injection of cultural connotation. In the way of thinking, we should pay close attention to the new generation of ideas and use their favorite elements to design. "Many classic merchandising projects have successfully utilized the memories of young people, combined with the excellent products created by popular culture. Our innovation is not a simple approach. It should be combined with the trend of the present to evolve into a cultural label for buyers to paste for themselves.

With the innovation of commodities, the place where consumers really take place in the store, Zhengda will make every effort to enhance the overall atmosphere, invest more in shops, differentiate the clothes of different uses and styles, and accurately convey the lifestyle of new fashion life, and provide the overall output from commodity to brand image.