Spring "Lingers" &Nbsp; Spring Clothes "Awkward"

Yesterday, at 11 a.m., in Hefei Changjiang Road.

Winter clothes are also on sale.

In a number of shopping malls and clothing stores in the provincial capital, the reporters saw such a scene: on the side shelves there were spring clothes, such as windbreaker and chiffon skirt, while the other side shelves were winter clothes that were being cleared.

The most interesting thing is that the winter wear discount is generally 3~5 discount, and spring clothing is also around 30 percent off.

However, although the spring powder is tender and tender, it is eye-catching and discounted, but the consumer sees much and tries little.

"It's hard to get warm just two days ago. Today it is cooling down. How can we do business?"

Red Star Road, a clothing store owner said that the purchase of spring clothing has been more cautious, but this year, such spring clothes are completely unsold situation is still relatively rare.

"Compared with the same period in the previous year, the sales of spring clothing decreased by nearly half."

Offline sales of spring clothes are not enough, and the same is true on the same line.

Monitoring data from a panning network show that the total number of new clothing products on the Internet has increased by more than 20%, but the search volume related to spring costumes has increased by only 5.32% over the past seven days.

At the same time, online spring clothing prices are also falling all the way.

Data show that within two weeks

Spring is short and spring clothes are embarrassed.

"The spring of Hefei is very short, and it is not very good for the spring dress sales itself."

Xu Hui, the head of a shopping mall planning department, told reporters that Hefei brands have control over the volume of spring clothes, and the overall inventory is not large.

"Even so, due to the weather is not strong this year, the weather is still cold in mid March, coupled with more intense competition in new shopping malls, spring sales are not optimistic."

He said that spring rebate activities in previous years usually took place during holidays, but now there are similar promotional promotions every weekend.

For spring clothes, the more serious is yet to come.

"In general, summer wear comes on sale in April, so the weather conditions in recent years have compressed the sales cycle of spring clothes very short, and spring clothes have become one before winter wear and summer wear.