Research Shows That The Brand Clothing Of Mei University Will Occupy The First Place In The Sporting Goods Market.

IBISWorld, a market research organization, released a research report today that about 1/4 of all goods sold in the franchise clothing store in 2012 will be a university brand. The reason is that "March Madness", which is the championship season of basketball in the United States, will enhance the attractiveness of university sports products in the United States.

In sports shoes and apparel retailers such as Dick 's Sporting Goods Inc (DKS) and Foot Locker (FL), licensed sporting goods will occupy the first place in the market this year, exceeding the sales volume of sports products in professional alliances. The National Football League (NFL) is the most profitable Sports League in the world, and it is expected that the sports goods of the Union will be occupied this year. market share Will occupy the second place, 22.6%; the MLB will rank third, and the market share is expected to be 22.9%.

The report shows that the total revenue from retail outlets such as Dick s, Foot Locker and Sports Authority will reach US $3 billion 700 million in 2012. The report predicts that by 2017, its total revenue will grow to US $4 billion 100 million, of which the growth rate of university sports goods and national sports automobile competition Association (Nascar) is the fastest.

IBISWorld pointed out that university sports products occupy a leading position in the market is a relatively new phenomenon. Until recently, the licensed products of the major league baseball still occupy the highest sales position in the licensed sports clothing store. However, the improvement of television broadcasting and the enhancement of professionalism in sales have increased the position of University products from third in 2009 (after major league baseball and rugby union) to the top of 2010 and last year, and this trend is likely to remain the same in the next few years.

Brian Bueno, chief industry analyst at IBISWorld, said in the report: "the exposure rate of college students in rugby and basketball (through ESPN TV networks) has increased. This has made University sporting goods leap to the national dance stage in the past ten years." (Brian) The increase in exposure has encouraged the universities and promoted them. Clothing products The combination began to provide more niche products such as socks, gowns and underwear, instead of providing woolen sweatshirts, T-shirts and coats.

Bueno pointed out that the top three top brands of sporting goods last year came from University of Texas, University of Alabama and Florida State University. In recent years, the University sporting goods market has benefited greatly from the television relay. In order to provide live events, the television network has been spending billions of dollars to get the right to broadcast sports programs.

In the wake of the strong sales performance of University sporting goods, ESPM and Texas launched a special television network called "Longhorn Network" in August last year. The Big Ten Conference has its own TV station, and the 7.54,0.09,1.21% Pac Alliance (Pac 12 Conference) will launch a nationwide network and 6 regional channels in August. The fund invested in the television network has caused a great impact, so that the University sporting goods department is in a major upheaval.

It is not only the increase of television broadcast time that helps the sector. For a few years, many of the top institutions have signed contracts with IMG College, the IMG Worldwide Department of global sports, fashion and media companies, to deal with their characteristics of operation and sponsorship. For example, although it has not been included in the IBISWorld Research Report, IMG recently signed an agreement to sell University products through Old Navy (GPS).

Bueno said: "IMG's management of University concession undoubtedly plays a role in helping growth. In particular, the company can use its expertise in marketing and licensing to expand its licensing strategy for universities, thereby broadening the product base. In addition, the increase of exposure rate is also related to marketing measures taken by universities themselves, IGM and other marketing organizations as well as other commercial forces.

Bueno also found that while university products occupy the first place in the market, the role of the rugby union in the Chartered sporting goods store is more than that of the major league baseball. This is probably not surprising because Americans love football very much. In terms of University sporting goods, he pointed out that the increase of media coverage played a role in promoting the growth of licensed clothing sales. He added: "the launch of the rugby union television network in 2003 and its subsequent development have also played a major role in creating clothing revenues."

Bueno predicted that although the Sports Car Racing Association's clothing was under advisement It is only fourth, but it is expected that it will be the fastest growing sector in the next few years. He pointed out that: (Sports) products are usually sold best in the southeastern region, and the competition of the motor racing association is the most popular among these states. In the five years up to 2017, the percentage of revenue generated by this sector is expected to increase in total industry revenue, because the sports auto competition association is further developing its own brand throughout the United States. "