Fast Fashion, Fashionable Products And Brand Focus

After more than 10 years of rapid development, China Footwear industry In 2012, usher in the adjustment cycle, from the era of channel dividends to the era of commodity retailing, brand dealers will face increasingly complex consumption. market 。

A very significant trend is that shoes and clothing are becoming fast food products. When "bump shirts" are gradually disliked by young urban consumers, when foreign fast fashion brands crave Chinese market, e-commerce channels make consumer behavior simpler, and the market demands clothing. brand Businessmen must constantly innovate and create fast fashion adaptability.

　　 Fast fashion, fashionable products and brand focus

The breakthrough of Zhengda is the overall upheaval in China's clothing market. After more than 10 years of rapid development, the footwear industry in China welcomed the adjustment cycle in 2012, and formally shifted from the era of channel bonus to the era of commodity retailing.

A notable trend is that clothing is becoming a fast food product. When the "bump shirt" is gradually disliked by young urban consumers, when foreign fast fashion brands crave the Chinese market, e-commerce channels make consumer behavior simpler; the market requires clothing brands to constantly innovate and create fast fashion adaptability.

With the growth of the advertising market, the new generation of consumers has been numb in the speculation of the brand concept, and their consumption behavior is gradually returning to rationality. According to the data of Pan Pacific Management Research Center, from 2006 to the middle of 2011, the proportion of domestic "first buyers" decreased year by year according to the speed of 7%~8%. They preferred to buy two brands and had high requirements for brands such as "high quality", "high reputation" and "high price ratio". All this shows that the ability of innovative product design has become the focus of the next ten years' decisive battle of clothing brand.

　 European teams expand their R & D capabilities to further interpret the new urban fashion.

The core of change is the change of product structure. Due to its sensitivity to fashion trends, Zhengda started small commodity innovation since last autumn and winter. For the first time in the three months of the listing, the checked shirt has been well received, and many stores are sold and empty. The JSK products launched by Chung Geun-hee, a new generation of Korean fashion star, are also popular with fans. Micro-blog has become the focus topic, and sales are also in short supply. This means that customers are very receptive to the test of the fashion style of metropolis.

In the past, Zhengda has demonstrated its determination to become the leader of new fashion clothes in the city. The European design team will bring fresh and concise design style, inspired by the design inspiration of new technology, sports and the latest trend of music and art. Just like Zhengda's interpretation of the new urban fashion: "the urban fashion style is a style with a distinct personality. It is a fabric of comfortable texture. It is a bright color with no scruples. It meets the fashionable dress needs of different occasions with the elements of the wild elements."

New products of autumn and winter subversion and light up the path of commodity innovation

In the 2012 autumn and winter new product launch conference, we can feel that the new products are overturned in the past. Its first European style classic style merchandise presents a strong modern urban flavor, but it also gives off all kinds of jostling.