Private Entrepreneurs Make Plans To Build Women's Shoes As An International Brand.

What kind of development orientation a city has established reflects the aspiration of the city's development and ultimately affects the future development of the city. Chengdu The position is to adhere to the road of open development, and strive to build it into an open regional center and an international city.

As an important core of Chengdu Chongqing Economic Zone, Chengdu's opening and development is the whole city. Economics It brings huge development opportunities. Private entrepreneurs in Chengdu are deeply impressed by this. Emancipating the mind and strengthening international exchanges and cooperation have made them taste the sweetness.

As a bridge and link between the government and enterprises, in recent years, under the leadership of the Chengdu Federation of industry and Commerce (General Chamber of Commerce), the exchanges and cooperation between Chengdu private enterprises and the international community have been deepened. Since 2007, the Federation of industry and Commerce has organized more than 330 enterprises, and more than 460 people have visited Japan, the United States, Germany, the United Kingdom, Portugal, South Africa and other countries and Hong Kong, Macao and Taiwan.

It is necessary to "go out" and "bring in". With the successful introduction of the global management experience of the "IBM global volunteer service team China Sichuan project", the Chengdu Federation of industry and Commerce has directly benefited more than 300 enterprises and more than 1500 people. The "2009 China (Chengdu) International Chamber of Commerce forum", which was successfully held in Chengdu, has strengthened international cooperation and exchanges. To help Chengdu enterprises cope with the crisis and build an international and domestic trade platform, the Chengdu Federation of industry and Commerce has been implementing the "internationalization" road with practical actions.

Ideological emancipation is the premise and foundation of innovation, and emancipating the mind is the source of innovation. In order to implement the development strategy of "leading development, scientific development, sound and rapid development" and "strive to build the core economic growth pole of the western region" and so on, focusing on the construction of open regional centers and international cities, we should further establish an open concept, create an open environment, improve the open mechanism and enhance the level of opening up. In order to create a good public opinion atmosphere for speeding up the construction of the urban rural integration, fully modernized and fully internationalized world ecological garden city, recently, the Chengdu Federation of industry and Commerce (General Chamber of Commerce) organized the regional (city) County Federation of industry and commerce, the chamber of Commerce and the heads of private enterprises, and launched a discussion on "speeding up the process of internationalization and emancipating the mind".

In the big discussions, Chengdu Federation of industry and Commerce and private entrepreneurs combined with their own experience and business development process, put forward a lot of new ideas and international thinking, in tourism, education, health care, exhibition and other aspects of Chengdu designed many "internationalization" of the future, refreshing.

　 Design a lifestyle for foreigners in Chengdu

Luo Jie, vice chairman of He Li Da group

"The infrastructure of many famous cities abroad is not better than Chengdu." Luo, who is a vice chairman of the group, who has been studying abroad for many years, believes that Chengdu's culture is inclusive and can achieve innovation through the collision and attachment of international cultures. He suggested that we should start with tourism and design a way of life for foreign friends in Chengdu so that they can "swim in depth" in Chengdu, live in Chengdu's houses, buy food and cooking in the surrounding vegetable market, truly experience the life of Chengdu's real life, so as to better integrate themselves into the cultural life of Chengdu and enable them to turn from tourists to real permanent residents.

In terms of tourism, some enterprises suggested increasing the development of transnational tourism, hoping to set up a duty free shop in Chengdu. Proponents believe that this move will greatly stimulate Chengdu's tourism and consumer market, and enhance its international reputation.

The introduction of world famous universities to Chengdu branch

Xiang Zhong, vice chairman of Chengdu Federation of industry and commerce, and chairman of Chengdu Zhong Yuan Industrial (Group) Co., Ltd.

As the head of the training course of CEIBS (Chengdu), loyalty has been focused on the field of education and training. Last year, 46 private entrepreneurs in Chengdu, including him, received the diploma of Diploma in business education in China and Europe. They learned the advanced international management experience, nurture the sense of internationalization and expand the international thinking. Tasting the sweetness and putting forward the reform to the educational system in Colleges and universities, we hope to introduce the world famous universities to the branch offices in Chengdu, so that Chengdu education can produce an international brand effect and strengthen cooperation and exchanges between international and domestic universities.

　 Foreign language schools accredited by foreign countries

If foreigners come to Chengdu to invest in the industry, they should stay at home for a long time. They should provide them with the atmosphere and atmosphere of the international community, and strive to improve their service standards and quality standards. Chengdu has established or introduced a truly Foreign Language Institute. The curriculum is in line with foreign countries, allowing foreign children to study in Chengdu. Their credits are recognized in other countries, which will greatly enhance the attractiveness of Chengdu.

Would you be surprised if one day you diagnosed a foreign doctor with blond hair and blue eyes? Health care and education are the most important aspects of family life.

　 International conferences come to Chengdu.

Secretary of the Jinjiang District Federation of industry and Commerce

It is a good thing to put forward the goal of "internationalization". It is a good thing to push Chengdu forward. It is a privilege to think that Chengdu is livable, suitable for business and suitable for operation. Convention and exhibition is a good platform and channel. Chengdu can be seen as an international convention and Exhibition Centre in Singapore, such as the first Asian Convention and Exhibition City, Singapore. The number of sightseeing tours and international conferences and exhibitions going to Singapore every year is larger than that of Singapore. Undoubtedly, the exhibition played an important role in promoting Singapore's economic development.

　 The Chengdu chamber of commerce should be brave enough to go out.

Secretary General of Chengdu chamber of Commerce and industry Shaoxing Changming

In recent years, Chengdu has done a good job in attracting foreign investment, but "going out" is not enough. The Chengdu people are not very aggressive. They have no team and brand in the Shang Dynasty. They should learn more from the coastal chamber of Commerce, encourage them to develop together, go out of Sichuan, go abroad, and then encourage them to return home, expand their horizons, and develop Chengdu's economy with the power of local accent and local sentiment. {page_break}

　　 To speed up the process of Chengdu's full internationalization.

Director of Chengdu Federation of Commerce and industry (General Chamber of Commerce)

"Chengdu already has the conditions to achieve full opening to the outside world and accelerate the process of" full internationalization ". The director of Chengdu Federation of industry and Commerce (General Chamber of Commerce) said that Chengdu has the foundation and advantages of building an open regional center and an international city. First of all, Chengdu's industrial clustering and relative cost competitive advantages are all the strong drivers of its internationalization. At the same time, as the "fourth cities of aviation", the increasingly extensive aviation network has made Chengdu more closely linked with the outside world. In addition, Chengdu's industry and international exchanges are becoming more frequent and the internationalization degree is higher and higher, which all contribute to the steady progress of Chengdu's internationalization process.

Enterprises are born in the cities where they are located. Their development and growth benefit from the development and progress of cities. Therefore, internationalization of enterprises is also part of the process of internationalization of cities. To speed up the process of "full internationalization", Chengdu needs more foreign businesses to go in, and more local enterprises go out to show the city's charm with enterprise strength.

"Chengdu enterprises want to go abroad." market The quickest and most reliable way for foreign enterprises to enter Chengdu to get information is through the Municipal Federation of industry and Commerce (General Chamber of Commerce). Through the practice in recent years, we can find that the role of Chengdu Federation of industry and commerce is very important in the process of internationalization of enterprises. The director said that the social influence and credibility of the chamber of Commerce in similar organizations and enterprises at home and abroad are very high. "The Chengdu Federation of industry and Commerce (General Chamber of Commerce) is a bridge between Chinese and foreign enterprises through exchanges with chambers of Commerce in various countries, thus establishing a solid and reliable platform for their communication."

The idea of international development put forward by the Chengdu municipal Party committee and municipal government is an objective and internal demand for urban development, and also a subjective development goal of Chengdu private enterprises. Internationalization benefits not only the city and the economy, but also the private enterprises in Chengdu, and it is also an opportunity for them to move towards internationalization, upgrading and realizing industrial transformation step by step. "Next, the Chengdu Federation of industry and Commerce (the chamber of Commerce) will further develop external liaison channels and establish links with more foreign chambers of commerce so as to build an open and International Chamber of Commerce." The official said that the Federation of industry and Commerce (ICC) will continue to expand its network channels, allowing more local enterprises to go out and study and study overseas outstanding industries, and educate, guide and popularize international exchanges with a view to enhancing the internationalization consciousness of Chengdu enterprises. And we will do a good job in the exchange platform between foreign enterprises and local enterprises, so that more foreign enterprises can be brought in and local enterprises will go out.

　 Internationalization of enterprises

Chengdu wave family furniture: small hammer hit big market

In recent years, more and more people in Europe and the United States believe that it is indispensable for them to have a furniture that is close to the modern trend and has strong oriental flavor. Chinese furniture has been recognized by more and more foreign consumers, and a large part of these furniture comes from Chengdu. The export volume of Lang Lang furniture has been ranked first in Sichuan furniture production enterprises for three consecutive years since 2006.

Founded in 1998, after 14 years of operation, it has gained recognition from a large number of consumers at home and abroad with its excellent quality and innovative style. The annual export volume is close to 100 million yuan.

"The wave of furniture is a firm foothold in foreign countries. It depends not only on the rich product categories, the exquisite workmanship, but also on the sincerity of customers and the persistence of credibility." Fu Yadong, general manager of marketing center of Chengdu Lang Du Furniture Co., Ltd., laughs, said, "it is a market that has been smashed out by a small hammer".

In 2006, through the Canton Fair, Lang Du furniture received an order from Germany. The first German company to cooperate with Lang Du ordered a number of leather sofa worth about one hundred thousand yuan.

According to the requirements of customers, the production of the sofa was completed on schedule. However, due to transport problems, the sofa stayed at sea for some time. Because of the wet air at sea, the surface of the sofa made of genuine leather has star mildew. German customers refused to accept the sofa when they accepted the sofa.

"At that time, this incident caused great attention to wave degree, and wave degree chairman Zhou Guoqiao personally went to Germany to check the sofa." Fu Yadong said that after inspecting the sofa, chairman Zhou Guoqiao said nothing but bought a hammer directly from the locals, smashed the sofa, and worked overtime to remake the sofa for the customer, and finally handed it to the customer. "Finally, according to the wave price charged by the original order price, not only did it compensate for the loss of the customer, but also during the second shipment, the whole transportation cost was borne, and the local waste charge for the sofa was broken." Fu Yadong recalled, "just the garbage fee, there are more than 4000 euros."

"From this point of view, this German customer has become a fixed customer of wave size, with an annual order of nearly 5 million RMB." Fu Yadong said that it was precisely because of the sincerity and credibility of Lang du that he won the trust of his customers. A small hammer actually hit a big market.

　 AI min International Limited: the insistence of "Made in China"

In from May 8 to 10, 2011, former British Prime Minister Cherry Blair visited Chengdu for the first time to condolence to the people in the disaster area. In the meantime, Blair received a special gift, a pair of SHEME shoes that were tailored for her and made up all night, which had the unique flavor of Sichuan. When the shoes were delivered to her, the exquisite embroidery techniques and beautiful satin on her shoes made her exclaim, "every lady loves shoes. These shoes will become my highest level collectibles!"

And these women's shoes are from Chengdu's local high-end shoe enterprises AI min international.

It is understood that after nearly 20 years of development of AI min international, has been committed to create "Made in China" (made in China) high-end women shoes brand, and its SHEME brand is also moving towards the international market, so that more and more people recognize China, recognized Chengdu women's shoes manufacturing.

Talking about the persistence of building high-end women's shoes in China, Liu Qiongying, chairman of AI min International Co., Ltd., the woman who made shoes with life, told a story more than 10 years ago.

"Once, the foreign industry held an attitude of no recognition for China's shoemaking industry. China's footwear industry does not have its own high-end brands, mostly from foreign high-end brand "Shanzhai". Liu Qiongying recalls that twelve years ago, she had gone to Italy to attend the shoe show, but she had been treated maliciously by the other side. "They think we are here to steal information." Liu Qiongying was deeply impressed by the treatment he received at that time.

Since then, Liu Qiongying has firmly established the high-end shoes brand of "Made in China", "let the world see China's shoe making level."

　 So SHEME was born.

"The raw materials of SHEME shoes are all from Italy and France suppliers. They are also manufacturers of raw materials for international famous brands. From the perspective of raw materials, the quality of materials has been at the forefront of the world footwear industry. At the same time, hundreds of R & D personnel, as well as high-end technology monitoring, make every aspect of SHEME shoes can withstand the test. " At the same time, Liu Qiongying emphasized that the most distinctive and distinctive feature of SHEME is that it combines the unique Chinese classical flavor with embroidery, rims, buttons and other design elements, with exquisite workmanship, high-quality fabrics and unique Chinese style.

Liu Qiongying said that because of exquisite workmanship, unique design and wonderful appearance, SHEME has been more and more affirmed by the market and is heading towards internationalization with the attitude of "Made in China".

"Our production technology and design concept is no worse than that of foreign countries. I believe that our own high-end brand shoes can be" international fan ", combined with China's own culture. Liu Qiongying is full of confidence.