"Tailor-Made" Or The Key To Breaking Dongguan'S Leather Shoes Market
On March 19th, with the leaping change of the modern urban environment, people also have a higher level of pursuit for their dress and taste.
Looking around Beijing, Shanghai, Hongkong and other domestic fashion city, careful people will often find that these senior white-collar workers, businessmen and politicians in the city can not do without a pair of fashionable leather shoes.
Even though,
leather shoes
As the best traditional collocation of urban work groups, there is still a big gap in market demand.
Although the leather shoes enterprises in the market are dazzling and colorful, the products that really meet the needs of the urban population are few and far between.
After all, every market group has their own different interpretations of their shoes.
If enterprises fail to be unique, they will undoubtedly be trapped in homogenization.
In the face of increasingly homogenized leather shoes market, how can enterprises innovate themselves?
market
In the face of competition in the market, entrepreneurs began to use their various methods to act on their own brand development, or to invest more in research and development or to mark new innovations in marketing.
However, as far as the general market is concerned, many enterprises tend to invest more in fashion and strive to occupy a larger market share. Some enterprises will make innovations in terminal marketing and attract more loyal customers.
As a result, after the overall operation of the integrated market, the footwear industry in Dongguan has launched a personalized customization mode.
Not only do we have meticulous design of relevant footwear products, but also provide the corresponding experience service on the terminal, so that we can get the first-hand information of a large number of consumers, so that the average leather shoes can surpass other brands in the annual sales volume.
As we all know, in the traditional consumption concept, "tailor made" has been blamed in the senior urban crowd, and it is widely respected by the celebrities.
But with the expansion of the urban life circle and the steady improvement of the consumption ability of the residents, "tailored" is no longer the patent of those high-end people.
Like the familiar "tailor made custom", it has also become a trend of market consumers' common development. At the same time, the "customized shoes" have become the hot shoe products in the market without any suspense.
At this point, the shoe industry is a new window for the development of domestic shoes.
In recent years, the R & D personnel of the suitable footwear industry have been involved in the respective proprietary stores, which are set up under the brand, and have imported the relevant equipment of "foot and foot customization", and collected the data of each consumer group's foot type. Then, according to the consumers' preferences, only two of the handicraft products are meticulously produced.
There is no doubt that this manual "tailored customization" of the footwear industry not only changes the situation of consumers' passive choice of leather shoes in the past, but also enables consumers to experience the joy of participating in product design.
In addition, it is worth mentioning that the "right way" is derived from the fashion style of Italy, and the sole leather shoes brand established by the founder of Italy is established in China.
brand
While emphasizing the practice of "manual customization" mode, it also pays special attention to the construction of its internal team, striving to build the most solid team strength to play a role in the continuous development of its R & D and marketing, and provide more fashionable and personalized product styles for consumers at home and abroad.
Indeed, "the road is long, and I will go up and down."
The footwear industry will also strive to innovate again and strive to occupy more market share in the future high-end manufacturing of leather shoes.
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