Research Shows That The Brand Clothing Of Mei University Will Occupy The First Place In The Sporting Goods Market.

Beijing time March 20th morning news, market research organization IBIS World released a research report today, in 2012, through the franchise sports clothing store sold all goods, about 1/4 of the university brand clothing, because "March Madness", the American university basketball championship season, will improve the university sports products in the United States attractive.

In Dick 'sSporting Goods Inc (DKS) and Foot Locker (FL), etc. Gym shoes In the category and clothing retailers, the franchised University sporting goods will occupy the first place in the market this year, exceeding the sales volume of professional alliance sports goods. The US National Football League (NFL) is the most profitable Sports League in the world. It is expected that this year's sporting goods will occupy third of the market share, and the MLB will rank third and the market share is expected to be 22.9%.

The report shows that 2012 came from Dick 's, FootLocker and Sports Authority. retail The total revenue of the store will reach US $3 billion 700 million. The report predicts that by 2017, its total revenue will increase to US $4 billion 100 million, among which the university sports goods and the national sports automobile competition Association (Nascar) will grow the fastest.

IBISWorld pointed out that university sports products occupy a leading position in the market is a relatively new phenomenon. Until recently, the licensed products of the major league baseball still occupy the highest sales position in the licensed sports clothing store. However, the improvement of television broadcasting and the enhancement of professionalism in sales have increased the position of University products from third in 2009 (after major league baseball and rugby union) to the top of 2010 and last year, and this trend is likely to remain the same in the next few years.

Brian Bueno, chief industry analyst at IBISWorld, said in the report: "the exposure rate of college students in rugby and basketball (through ESPN TV networks) has increased. This has made University sporting goods leap to the national dance stage in the past ten years." (Brian) The increase in exposure has encouraged the universities to increase their clothing portfolios and start offering more niche products such as socks, gowns and underwear, instead of providing woolen sweaters, T-shirts and coats.

Bueno pointed out that last year was the most Best seller The top three brands of University sporting goods are from University of Texas, University of Alabama and Florida State University. In recent years, the University sporting goods market has benefited greatly from the television relay. In order to provide live events, the television network has been spending billions of dollars to get the right to broadcast sports programs.

In the wake of the strong sales performance of University sporting goods, ESPM and Texas launched a special television network called "Longhorn Network" in August last year. The ten major Consortium (Big Ten Con ference) owns its own television station, and the 7.54,0.09,1.21% Alliance (Pac 12 Conference) will launch a national network and 6 regional channels in August. The fund invested in the television network has caused a great impact, so that the University sporting goods department is in a major upheaval. {page_break}

It is not only the increase of television broadcast time that helps the sector. For many years, many of the top institutions have been moving with the world. fashion And IMGCollege, a media company's IMGWorldwide, signed a contract to deal with their characteristics of operation and sponsorship. For example, although it has not been included in the IBISWorld Research Report, IMG recently signed an agreement to sell University products through OldNavy (GPS).

Bueno said: "IMG's management of University concession undoubtedly plays a role in helping growth. In particular, the company can use its expertise in marketing and licensing to expand its licensing strategy for universities, thereby broadening the product base. In addition, the increase of exposure rate is also related to marketing measures taken by universities themselves, IGM and other marketing organizations as well as other commercial forces.

Bueno also found that while university products occupy the first place in the market, the role of the rugby union in the Chartered sporting goods store is more than that of the major league baseball. This is probably not surprising because Americans love football very much. In terms of University sporting goods, he pointed out that the increase of media coverage played a role in promoting the growth of licensed clothing sales. He added: "the launch of the rugby union television network in 2003 and its subsequent development have also played a major role in creating clothing revenues."

Bueno predicted that although the Sports Car Racing Association's clothing ranked only fourth in the research, it is expected that it will be the fastest growing sector in the next few years. He pointed out that: (Sports) products are usually sold best in the southeastern region, and the competition of the motor racing association is the most popular among these states. In the five years ended 2017, the revenue generated by this sector is expected to increase in total industry revenues, because the sports car racing association is developing its own brand in the United States. "