Yippee Let The Market Speak To You.

Recently, the reporter interviewed the person in charge of the new headquarters of the Beijing brand Yippee leather company, who is responsible for the women's consumption demand. The perfect combination of bags, accessories, shoes and clothing can make women more sophisticated, and can enhance one's taste in an invisible way and set off a person's temperament.

It can be seen that the four parts of bags, accessories, shoes and clothing are indispensable, and these four are indispensable parts of women's consumption.

According to the survey, the total output value of Chinese leather bags and leather ornaments was about 230000000000 in 2005. The number of China's digested leather bags was 12 billion 600 million in 2006, and increased by 33% per year. China ranked first in the world package consumption list for 12 years. In many European cities, the ratio of clothing store, shoe store and bag shop was 2:1:1, and the proportion in China's development cities was only 50:5:1.

The number of shoe shops and bag shops is far below that of clothing. These figures fully show that the market of shoes and bags is huge and investment development is unlimited.

At present, there are some European brands that sell better in the market, such as branding and leather shoes. We can see that in the aspect of product style, the eyes of Chinese young female consumers have been following the fashion style of Europe. For some local leather goods brands lack of independent innovation, product renewal speed is slow and quality is poor, consumers have a certain exclusion mentality for the mainland brands.

How to reverse the situation of China's package market is to have a brand that is more suitable for market demand to fill the gap.

The elegant faction is such a brand that can turn the tide and easily capture the hearts of female consumers.

The elegant group has conducted a market survey of consumers in several developed cities in China. According to the survey results, a series of European style products were carefully designed, including leather boots, fashion shoes, sports shoes, casual shoes, mountaineering shoes and other leather shoes, as well as leather bags, leisure bags, cosmetic bags, sports bags and other leather bags that can match the world's famous brands, which can be adorned in the waist and easily enhance the quality of the belt.

All these products are designed by the designers of the elegant group and are directly produced by the factories. So the cost is much lower than other brands, and the selling price is only 9 yuan -99 yuan.

In the middle and low consumption level, the majority of the people occupy the majority, selling leather bags and leather shoes to this group of people although they can not sell super high prices, but the number of people is considerable, small profits but quick turnover, and the profits are naturally difficult to measure.

Finally, the leader of the Ya faction said: "some people say that buying desire is like opium, and the more addictive it is, the more I buy it. It is especially suitable for all female consumers. In terms of shopping, female consumers prefer to eat less, not to eat well, but also to save money to buy clothes, buy bags and buy shoes.

It is not always said, "there is always less clothing in a woman's Wardrobe". Now, "women's wardrobe is always less than a leather bag and less leather shoes."

The JP faction came forward and opened up a road leading to success, opening up a big market with easy profits for those who want to start their own business. The next step is waiting for the investors to dig out the pot of gold.