Lane Crawford Unveiled In Financial Street

Hongkong's leading luxury brand store, lac Crawford, opened in Beijing's new store.

The new store is located in the newly opened shopping center in Financial Street, Beijing, covering an area of nearly 8000 square meters, bringing together more than 600 brands, including internationally renowned designer brands, and more than half of the brands first appeared in Beijing, bringing unprecedented shopping experience to customers.

The interior design of Lane Crawford's Beijing store combines art and merchandise skillfully, lifting the shopping experience to an unprecedented level, and bringing new comments to Beijing and even China.

Lane Crawford Beijing new store has three floors. It is designed by Yabu Pushelberg, a world-renowned construction company designed for the international and financial center of Hongkong, and the designers have skillfully integrated different elements, such as the classic metal display rack and the highly innovative high-tech sports shoes exhibition stand, integrating traditional and new elements.

In order to highlight the artistic atmosphere of the shop decoration, the Beijing store has specially invited world-renowned contemporary artists Cara barer, Dennis Lin, Mascia Manunza and Qin Chong to create exquisite works for the new store.

A 16 metre high multimedia curtain wall across the three floor of the new store, besides displaying the grand ceremony of the fashion show in Milan and Paris, also shows the specially licensed works of art and video materials, which are highly appreciated and impacted.

In the men's wear area, Mr. Crawford prepared the shoes of Homen, Munich and Puma for her customers, together with handbags and T-shirts, and displayed them on the mobile conveyor belt.

In addition, the area has a Japanese Origami theme area, decorated with folded metal walls and sharp lines, creating an artistic original space. It is the best place to display Armani Jeans, Diesel, McQ Alexander McQueen, Raf by Raf Simons, Ugo and other brands.