CHIC2012: A Battlefield Without Gunpowder.

In from March 26th to 29th, the twentieth China was jointly organized by the China Apparel Association, China World Trade Center Company Ltd and China Textile Council.

The Expo has an exhibition area of 110 thousand square meters. There will be 10 professional exhibition areas including men's wear, women's wear, casual wear, children's wear, underwear, leather / fur / feather, fashion resources, fine costumes, designer gallery and overseas exhibition area. Nearly 1000 Chinese and foreign clothing brands from 21 countries and regions will participate in the exhibition. Ruyi 2012 China Fashion Forum, 2012 Chinese clothing distribution, Jack Diba annual clothing brand annual awards, CHIC20 annual celebration PARTY and other related activities will provide a bright feast for the industry.

Domestic brand adversity layout

Since 2011, the development of China's garment industry has faced many difficulties and problems. The overall international market demand has been sluggish, the RMB has continued to appreciate, the cost of domestic labor and other production factors has been rising, and the price of raw materials has fluctuated greatly. Domestic monetary policy has caused a shortage of credit resources for enterprises, and inflation has also greatly inhibited consumption.

Faced with complex environment,

On this CHIC, China's local clothing brands reach more than 600, occupying 7 square meters of exhibition area.

Magnificent, mature and steady, free and easy, artistic temperament.

Multi angle male masculine E1 masculine Pavilion.

Taking the theme of "CHIC20 with you and me" as the theme, we attract many brands with large scale and market competitiveness to participate in it, and gather together the most powerful men's clothing brands and business casual brands in China to show the achievements of China's men's clothing industry over the past 20 years.

The leading brands of China's men's clothing industry, such as YOUNGOR, Shan Shan, and red beans, continue to show their momentum in a grand manner, showing their unshakable industry status.

Bosteng men's wear, Brandon and YOUSOKU, which are famous for their fame and fortune, are from Bosideng group, Nanshan Group and Dayang creation respectively. Their thick and thin hair are increasingly showing the atmosphere and strength of the men's wear exhibition area.

In recent years, Ray Tibor, Niu Qi, Alston, Satchi, and so on, which are outstanding in market performance, have added new vigor to the men's wear exhibition area.

CHIC, who vows to be "China's fast fashion brand", will not only actively participate in the exhibition, but will also hold the autumn and winter release show. It will focus on the theme of "CUTTING TIME" and reflect the main idea of "crossing".

And SPA, which advocates the SPA model, will show the enterprise mission of "let every man have the fashionable clothing of value for money".

The vibrant E2 Pavilion sports / leisure wear exhibition area occupies 11000 square meters. With the theme of "freedom from me", 4 special districts, namely "classic leisure", "dynamic fashion", "fashion outdoor" and "fashion cowboy", are displayed, displaying classic mainstream casual wear, and also introducing street fashion, cowboy and fashion outdoor brand.

It will show the fashion lifestyle and healthy lifestyle of the mainstream consumer groups in all directions.

The classic style casual wear brand such as Bin Bao and Viske is still strong this year.

Wafi Geg (Fairwhale Shake), JIM (S), DUSTY and other young trend brands are booming, especially in the field of leisure wear, "giant Metersbonwe" brings its outstanding brand to E2 Pavilion, whether it is TAGLINE positioning the fashion city series, or children's brand MooMoo full of fashionable imagination. It will show the mode of "passing through" single brand to brand group development.

CHIC's old friends such as Bin Nu, 3543 and so on, this time also appeared in full dress, bringing fresh experience to casual wear exhibition area.

It is worth mentioning that the brand development of Fujian is strong, and the styles of brands such as WOLF ZONE and Gao Er Pu will focus on conveying the culture and lifestyle of the brand.

And the vigorous men's Wear Exhibition and vigor.

The exhibition area of 23 thousand square meters of women's wear exhibition area accommodates more than 100 women's clothing brands. The theme is "Metamorphosis" - crossing itself and destined to pform.

The women's wear hall will form a exhibition area covering mature women's wear, less lady's clothing and so on. The mainstream brands and cutting-edge brands will join the market to convey the new trend of women's clothing industry to the industry. At the same time, it will also lead the industry to reconsider the new value of women's clothing brand.

Shlang, from Shandong, will shine in 2011. This year, it will continue to carry many legendary brands such as shoshan, Mei Teng, GOGIRL, masterpieces and so on. M·SUYA, which focuses on women's pants for eighteen years, is not only an expert and leader in women's trousers, but will also play a leading role in 2012.

The international trend Seeyourstory/ dress, as the largest exhibitors in the 2012 women's wear area, brings the surprise of the MIX mix and match trend. SIU, OTIF, eighteen ladies square, Hello Kitty and other less ladies dress brands will deduce women's fashion of different styles. Designer brand, Jishi and Tian Yi TANGY are assembled in the women's wear exhibition area, trying to develop a fashion brand belonging to the designer's brand, and deduce the commercialization of designer brand.

And the brand of cache, cache, SUSIE/ and so on will fully deduce the trend of "fast fashion".

And Han Cai, small nurses and other familiar underwear brand, will be naturalistic, cultural connotation, functional design and other new fashion feeling will conquer the hearts of beautiful women.

The aggregation of multiple baby brands form a unique strength in the women's wear exhibition area.

As the leading brand of Chinese maternity dress, with the influence of spokesperson, UKI has launched the sister brand "happy" (UKI) with a clear and lovely style and has introduced a more high-end Italy maternity dress brand Pietro Brunelli for the Chinese market.

At the same time, children's wear exhibition reflects the explosive growth of children's wear brands in recent years.

From the initial small-scale workshop production mode to the group oriented production mode of the brand LED market gradually, the Chinese children's clothing industry is becoming a hot spot in the garment industry in the increasingly mature development process.

On CHIC2012, children's wear will become another focus of China's clothing industry.

The theme of the "FLY WITH ME! Flying over the future" theme children's life hall continues to fashion from the perspective of the eight characteristics of the special area, Dr. frog, parkland, red and yellow blue, piglet, King Tong Wang, Mamie Marka, Tao Di, pencil club, ugly ugly, di Bei, Bei Bei Kingdom, three point water, and more than 100 well-known brands participate in CHIC, CO spectrum of future Chinese and American movement.

In recent years, a lot of adult clothing brands have broken through in the predicament, "crossing" to the field of children's wear.

In 2012, 361 degree, Anta, Barbara and other children's wear brands with adult wear brand background continued to exert their strength in CHIC.

The brand of children's clothing represented by such brands as doctor frog and green box not only runs through the traditional mode, opens up a successful e-commerce channel, but also finds its own brand "DNA".

During the period of CHIC2012, children's wear hall will organize colorful activities, including 2013 spring and summer children's fashion trends exchange conference, fashion children's boutique exhibition electronic display wall, thumb dream merry go round, puppet mobilization, children's creative exhibition, cartoon brand steel plastic art exhibition and other main activities.

Meanwhile, the children's life hall will work together with Constantine fashion planning group in Italy to explore the trend of children's wear.

To provide information related to fashion trends for enterprises, enhance communication between enterprises and internationally renowned fashion planning agencies, and help children's clothing enterprises catch popular elements and enhance brand competitiveness.

CHIC2012's E3 leather leather and feather exhibition area will focus on "encounter". It will focus more than 120 brands of high-end leather and fur garments from home and abroad. Xinji, Haining, Guangdong and other industrial clusters will participate in the exhibition.

The warm winter of 2011 brought a lot of pressure to the survival of the down jacket brand. The rising cost of raw materials and labor has made the survival environment of the down jacket industry more urgent.

The down jacket brand is seeking self breakthroughs and breakthroughs.

Bosideng introduces "autumn feather" and "spinning memory" series, from the perspective of fashion design and innovation technology to deal with the situation positively, and explores the survival way for many down jacket brands.

In the exhibition area with nearly 9000 square meters of leather and fur, we will focus on China's fur leading brands such as Yuan long, Xi man and snow leopard, and collect excellent brands from industrial clusters such as Xinji, Haining and so on.

The Turkey brand Emiliano Zapata brand brings the original design of Turkey style, and the audience will experience its exotic flavor.

The exhibition area is about 3000 square meters, and the famous brands such as ice cream will always appear in the down exhibition area. The emerging market brands such as Jie o, Dong Long, Dong Shang and so on, will have a brand image on the stage of CHIC, so as to further grasp the business opportunities.

In addition, Japan's down jacket brand Longding Nagoya has also brought an international flavor to the E3 down exhibition area.

In order to cooperate with the CHIC 20th anniversary series activities, a campaign called "encounter" will also be staged at the E3 hall. The event will show the trend of leather fur, feather down and other garments in the form of images.

As consumer demand becomes more and more personalized, designer brand is gradually becoming mature.

CHIC has given more attention and support to the designer brand, which is increasingly favored by the market.

Located in the W4 Pavilion, the designer corridor with the theme of "crossing FIND NEW ENERGY" has a clear aim, and everything we can do for the rise of Chinese designers' strength.

CHIC2012 will organize excellent designers' works display, on-site clothing production process display and designer salon and many other activities, which will show the unique style of designer brand.

Wu Xuewei, Wu Xuekai, Yu Zhijie, Qiu Zihao, Chen Yehuai and other designers will be creative inspiration in the forefront of CHIC.

Shanghai design and Trade Promotion Center, China Textile Design Center, France new fashion international institutions and other design institutions, on the CHIC debut.

CHIC2012 Boutique Dress area is located in E6 and E7 hall. Colorful brands and colorful activities will show the unique style of the clothing industry.

A&i, Han Gong Yu Long, Cai Wo, Hua Si Yu BLOSSOM, NFS GUI clan, SANTA BARBARA POLO & RACQUET CLUB, Mercer Meihua and other brands are actively involved. The jewelry exhibition area will display the cabinet in public area with the boutique products of the exhibitors, displaying the new and environmentally-friendly, fashionable and elegant and colorful expression of the clothing and accessories.

To provide a one-stop service to exhibitors and escort the technological level of the domestic garment industry, E7 will open up 1500 square meters of clothing resources exhibition area.

At that time, the clothes and model enterprises such as Ji Qi, Shanghai Chuan FA and Pingyang Gao Ren, the nine software companies, such as the first tier, the selling state, and the garment accessories enterprises such as Mai Lida and Weixing, will be displayed in this area.

International brand groups deepen China's market

The long slack in the international market is in sharp contrast to the continuous growth of China's consumer market, which constantly inspires the ambition of overseas brands to enter the Chinese market.

By the end of 2011, China became the world's largest consumer of luxury goods, and more and more high-end brands were looking at the Chinese market.

CHIC is the touchstone for overseas brands to enter the Chinese market, which naturally attracts many famous brands in Europe and America.

CHIC2012 overseas exhibition area contains 9 exhibition areas: "Milan WHITE" which represents Italy high-end designer brand, ENK of the top fashion exhibition organization of the United States, German national exhibition area, France Prais Forever, Japan, Hongkong and South Korea Preview in China.

And nearly 400 brands in 20 countries, including Greece, Israel, Spain, Canada, Belgium, Turkey and India.

The overseas exhibition area still occupies two pavilions of W1 and W2, with an exhibition area of nearly 30 thousand square meters.

In 2012, CHIC overseas exhibition area will enhance the quality of exhibitors and exhibitors, and bring viewers to the forefront of global fashion.

ENK, the first fashion exhibition organization in the United States for the first time in 2011, set off a strong cowboy style and achieved good results.

After being fully prepared, ENK has optimized the choice of brand and the size of the site. The exhibition area has been expanded by 1 times. Meanwhile, the quality of exhibitors has been strictly checked, and the category richness of exhibitors has been greatly improved.

ENK holds more than 10 exhibitions every year in the United States for high-end women's wear design brands, while in China's CHIC, viewers can feast their eyes and see the original high-end American women's wear.

In the Italy Pavilion, the excellent brands who participated in the Milan fashion week will be on the CHIC stage.

In addition, the "Milan WHITE" exhibition, which is a strategic alliance with high-end fashion designers in Italy, regards China as an important market alongside the United States and Italy, and has carefully screened out more than 340 exhibitors.

Will continue to fashion and design sense of style, to the Italian trend to CHIC2012.

Italy's independent industrial clusters are also actively participating in the exhibition, such as the international brand Moschino, which flaunting the trend and interest, will participate in the exhibition independently.

The German Pavilion, organized by Messe Duesseldorf, Dusseldorf, will occupy an exhibition area of 1200 square meters. At present, 25 German Brand Company participating in the exhibition will be highly recognized in Europe.

Under the call of "made in Germany", Apanage, Betty Barclay, Benvenuto, Cinque, Digel, Gerry Weber, Hauber and Oui will be exhibited in CHIC.

Among them, to support the "German made" business opportunities in the broad prospects of the Chinese market, the German government has given more subsidies to exhibitors, trying to present the rigorous quality of Germany to the Chinese audience.

The French Pavilion will continue to participate in the exhibition on the theme of "Paris For Ever".

South Korea's Preview in China will have nearly 100 Korean local brand companies participating in the exhibition, and will host four Korean designer's original fashion show.

The Japanese pavilion will also take an active part in CHIC to display the charm of Japanese apparel brands.

This "Hongkong fashion Pavilion" is located at the W1 exhibition hall near the south entrance hall of China International Exhibition Center (New Museum), covering 5000 square meters, and continues to be the largest exhibition area in overseas exhibition hall.

YJ's brand HH presents TATTOO, designer He Guozheng brand Dorian Ho, Satami SANA beauty, Love Generation, Coolmax and other excellent brands will show Hongkong's unique fashion taste and tidal touch.

During the period, the TDC will arrange a number of excellent fashion shows in the "Hongkong fashion Pavilion". The models will be featured by a series of selected brands to show the fashion design and products of Hongkong.

In addition, the exhibition hall has a central exhibition area to display the award-winning works of the twelfth Hongkong footwear design competition. Buyers will be able to see the ingenious design of Hongkong's new designers.

To improve the efficiency of the exhibition, CHIC organizers will also invite domestic shopping malls managers and agents to join the exhibitors, and increase the category of buyers in the pre registration of visitors, so as to strengthen the business and trade in an all-round way.

During the exhibition, the organizers will set up overseas service centers to provide plation and escort services to overseas buyers.

At the same time, we will also hold trade negotiations between China's high-end agents, franchisees and international exhibitors.

The internationally renowned media TM, fashion trends, FMAG and so on will also form a strong lineup to report on CHIC2012.

Supporting activities to store energy for brands.

CHIC, which was born in 1993, coincides with the 20th anniversary birthday this year.

Today's CHIC is not only a commercial platform for clothing brand promotion, market development, wealth creation, but also the most fashionable platform with the most fashionable experience, the most advanced and trend oriented, the most creative and cross border inspiring platform, and has developed into an influential platform for the global apparel brand to share and allocate the resources needed.

The organizers specially plan 20th anniversary series of activities, inviting people from all walks of life to participate in the fashion interlacing time and space.

At the opening night of the exhibition, a celebration of the 20th anniversary celebration of "CHIC! CHIC!" PARTY will be staged.

CHIC2012 review the exhibition gallery, will select historical photos, and the audience remembers the past glorious years, to show the brand magnificent scenery, review the CHIC 20 years of achievement road.

Over the past 20 years, many people have made outstanding contributions to China's garment industry and CHIC. Entrepreneurs, designers, photographers, fashion directors, fashion models...

CHIC together with Sohu, China weekly, the Bund pictorial, fashion health, fashion home and other media selected "fashion 20 year personage" will be settled in the rest area, together to appreciate the elegant demeanor.

In 2012, when the new structure was born and the new rules came into being, the seventeenth China Fashion Forum held the theme of "building a Chinese clothing brand under the world pattern".

March 27th -29, Ruyi 2012 China Fashion Forum will continue to lecture in Beijing China hotel.

Nearly 100 domestic and foreign experts, more than 500 clothing business leaders and design elites will be gathered here to share the essential thinking and value of fashion, brand and market, gather ideas and basic practice in different fields, locate the Chinese coordinates in the world fashion pattern, look for the growth direction and world value of Chinese clothing, explore the endogenous driving force of the development of clothing brand, and present the most wonderful brand self.

On March 27th -28, in the series of activities of China's clothing business forum, the 2012 annual meeting of the Chinese fashion buyer forum and the Chinese clothing distributors and retailers jointly held the theme of "buyers changing China". They invited Yao Xiaoyun, Shao Ligang, Zhou Tong and Fukutomi Yifu, as well as experts from Japan and South Korea, such as Shimada Hosi, Matsugawa Yuki, Cui Caihuan and so on, to gather the wisdom of the buyers from China, Japan and South Korea, and to discuss with the participants the innovation of the "buyer mode" in the domestic apparel market development trend.

The first "2012 China clothing terminal Human Capital Summit Forum" will focus on "the solution to the core competitiveness of the garment industry", inviting Xu Qin, chairman of China authoritative management consulting group and chairman of group CEO Li Xin, to bring about a brainstorming of human capital for more than 100 billion clothing enterprises and general agents.

The upcoming "Jack eighth China clothing brand annual award" will inherit the essence of the first seven "awards" and shoulder the mission of "big prize" to change in the future. Adjustment and innovation will always run through propaganda, appraisal and other links.

The "grand prize" will consider China's clothing brand from nine aspects: style, innovation, potential, quality, planning, marketing, public, value and achievements, and put forward the concept of "annual brand" for the first time.

The award ceremony will be held in Beijing theatre in March 25th. Who will become the "annual brand" of the "grand prize"? Who will become the new example brand of the Chinese garment industry? Such a powerful brand lineup will make the answer more exciting.

In the glorious Hall of honor, let us all look forward to the time of the birth of the "brand of the year".

Low carbon, environmental protection and creativity are the trend of social development in the future. In order to encourage and advocate exhibitors to participate in the exhibition design and construction concept of "creativity, luxury, waste and pollution-free", CHIC2012 will continue to hold the third green design exhibition.

XTEP, Mark Ed Faye, lirang, Shu Lang, hehe Jessica and other brands have made their mark in the past appraisal activities. Who will win the award in this review? We will wait and see!

In addition to the collision of ideas and the display of brand results, CHIC also featured excellent fashion shows at home and abroad.

On the 26-28 th of March, the "China clothing brand remittance" will bring together 21 releases, which will be released for the first time in two major venues. People can easily arrive at the publishing hall in the South Plaza. At the gate of National Exhibition 2, a shuttle bus will be sent to the Beijing air force Crowne Plaza Hotel.

Nocchi, famous mouse, DI SETA and other famous men's wear and women's wear brands, the HODO HOME, IDF, and easyoga's home life leisure wear brands, such as the red bean group, will display the new concept of high quality life, which is advocated by the brand through the release show. The 1001 night, Pencil Club and other brands will jointly depict the happy blueprint for the colorful childhood; the fashion brand from norweizhou, Germany will deduce the fashionable expression of fashion from Germany; and the four brand of "Preview in CHINA 2012 in" is going to cross the international arena, bringing the audience to the forefront of the Korean fashion, and contributing an international fashion and gluttonous meal to the audience. Shu Lang,

In addition, in 2012, organizers began to deepen the audience's sense of experience from all details. Etiquette will wear a red dress, while the staff will wear a red sweater, jeans and canvas shoes to reflect the youthful feeling.

The unified visual experience will bring a pleasant interactive service process to the audience.

2012, coincides with the anniversary of CHIC20, the organizers launched the 20th anniversary commemorative version.

In terms of humanized services, it will provide the audience with Meeting Point, a convenient gathering of visitors, and display fresh flowers and refreshing and comfortable surroundings in the host office, news center and library service desk.

And so on, the humanized service details constitute a more pragmatic and complete service system of CHIC2012.

2012 is the year when the Chinese garment industry implements the "12th Five-Year" plan, and it is also the watershed for the rebirth of China's clothing brand.

Against the backdrop of the global economic downturn, CHIC will show the confidence of the Chinese apparel industry in all directions, and guide enterprises to think more pragmatically and rationally about the future direction of brand development in adversity.