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The Dream Of Chinese Sports Brand Attacking International Frontline Never Stops.

2012/3/20 13:32:00 23

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Quanzhou, the birthplace of China's footwear industry, is witnessing too much.

Gym shoes

The clothing business has developed from the original small family workshop to today's famous big enterprise.

Anta, XTEP, PEAK, and 361 degrees, these household brand names have moved from Quanzhou to the whole country.

However, as the internationalization process is accelerating, China's local enterprises are also thinking about how to advance into the world and rush into the international line in the face of Nike and Adidas.

In fact, the Chinese movement.

brand

The dream of striking the international front has never stopped.

Take PEAK as an example, as early as in 2003, PEAK was willing to become a CBA strategic partner, locking basketball strategic marketing.

In 2005, "China PEAK" appeared in the NBA arena, and signed the Houston Rockets star Sean Battier as spokesperson, becoming the first Chinese sports brand to enter the NBA arena.

In 2007, PEAK formed an official market partnership with NBA.

A few days ago, PEAK successfully signed the heat and opened two global flagship stores in Hollywood.

In recent years,

Peak

With the acceleration of the internationalization strategy, more than 200 sales outlets have been established around the world, and trade marks have been registered in more than 160 countries and regions such as the United States.

PEAK CEO Xu Zhihua claims that by 2015, PEAK's overseas sales will account for 50% of its total sales and will be on an equal footing with domestic sales.

In Xu Zhihua's view, while adhering to China's two or three line important market, the company has been working hard to explore the international path and, in turn, promoting its sales in the Chinese market by enhancing international influence.

Xu Zhihua believes that, like the development of enterprises to a certain stage, we must rush out of Quanzhou and go all the way to the country. Taking the road of internationalization is the only way for sports brand, otherwise it will be lost by rival PK.

The key Road Sports Consulting Co., Ltd. CEO Zhang Qing also holds the same view.

He told our reporter that sports is global, and even if the Chinese market is in the mainland, product development and management must also be internationalized.

Consumers accept the impact of global information. We must look at sports brands from a global perspective.

But enterprises must first be rooted in the local market. The Chinese market has enough potential and space to support the growth of Chinese enterprises.

With the continuous development of China's sports, the enhancement of China's soft power and the enhancement of internationalization, enterprises will gradually enter the international market.

China's sports shoes and clothing brands are in the forefront of the international market. They also need to have a long mind and a more determined pace.