Most Sports Shoe Clothing Stores Encounter "Cold Winter".

Will the world's top sporting goods giant enter Fuzhou? Will it create waves in Fuzhou's sporting goods market?

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In recent two years, many franchised stores have withdrawn from the market.

There are not many sports shops in Fuzhou market, and the largest one is three hundred or four hundred square meters.

Most operators believe that the current business is still going through a "cold winter".

In a short span of two years, many sporting goods shops near the Provincial Sports Center chose to close.

Two years ago, there were nearly twenty sporting goods stores. Because of the dismal business in the past two years, many shopkeepers chose to quit. At present, there are only ten out of them.

According to a person in charge of Li Feng sports, from the early 90s of last century, the professional sporting goods shop in Fuzhou has reached its peak since the 2008 Olympic Games. Some old cards have been expanding in Fuzhou, like Southeast China.

"When entering the industry, retail business is very good."

Hong Huirong, general manager of Hanlong sports mall, said that sporting goods sales were hot in 2008 when Hanlong sports mall was just opened.

However, the heat brought by the Olympic Games does not seem to last for a long time. From 2010 to now, the sales situation is not as good as a year.

Hong Huirong said: "in 2011, the profit was 200 thousand yuan less than that in 2010."

As a result of poor operating conditions, many stores have quietly withdrawn from the market, and the urban sports goods store is almost impossible to find in the urban area.

Southeast sports, which originally had three branches in Wuyi Road and Provincial Sports Center, went bankrupt from 2007 to last year.

In addition to Southeast sports, there are also Donglong Teng, Olin, etc., who choose to abolish a branch or withdraw directly.

At present, there are less than 4 sports goods stores in Fuzhou with a scale of 300 square meters.

Hong Huirong said that just last month, the sporting goods shop, which was opposite Han long sports, just closed down.

Online shop makes sporting goods shop hard to "boil"

"The biggest impact comes from the Internet, now if it depends solely on it.

"In the face of increasing rent and labor costs, many stores are unable to support it."

Hong Huirong regrets that the rent of the shop near the earliest was less than 30 yuan / square meter. In the beginning of 2008, the rent was 90 yuan / square meter, and now, the monthly rent of the square meter has risen to 120 yuan / square meter.

Like this more than 300 square meter store, he rents more than 40 thousand yuan a month, plus the monthly cost of labor cost more than 50 thousand yuan.

"From the Spring Festival to the present, they are running at a loss, and are preparing to change careers."

Mr. Li, who is keen on sports, said that according to the current rent and labor costs, the daily turnover should be at least 2000 yuan to maintain the capital. At present, the turnover of retail business is only about 1000 yuan a day on average.

Inter sport remains to be tested in the local market.

"Most of the gloomy business does not mean the overall decline in the sporting goods market."

Some sporting goods operators believe that the closure of some stores is related to their competitiveness as well as the sluggish market.

Because the list has strict requirements for the brand, quality and stock of the product.

Zhang Li, a researcher at Fujian Sports Research Institute, said that for the low and medium end products, because of the cost and convenience of purchase, the supermarkets have absolute advantages, which means that the sporting goods franchised stores must take the high-end line.

For some of the world's top brands, cooperation with them has a higher threshold for inventory and sales, and there is no certain scale to support it.

And for

"Local sporting goods operators have been working in the Fuzhou market for a long time and have certain advantages in understanding the local market."

Zhang Li believes that although the British sports enter the Chinese market, there are some advantages in the capital chain and industrial chain, but there are obvious regional differences in the sporting goods market. It is not ruled out that the foreign sports goods retailers will not accept the local market.