Reconsideration Of Jordan'S Sports Lawsuit

March 16th, non weekend time.

Since the second intermediate people's Court of Shanghai accepted the case, Jordan's sports and "fly" Jordan's mouth wars have been temporarily suspended.

Last Friday, Jordan, director of sports and public relations, told the Beijing Morning Post reporter that in early March, Jordan sports received a notice of response from the second middle court of Shanghai, and was actively preparing to respond. However, the person in charge was unwilling to talk about any details of the lawsuit. "The lawyer's advice is not to accept any media interview before the lawsuit comes to an end."

What kind of impact will this lawsuit bring to Jordan's sports? There are reports that Jordan sports may face tens of millions of claims.

More people in the legal profession believe that the possibility of reconciliation between the two sides is relatively large, because from a legal point of view, Jordan sports behavior does not seem to constitute.

In any case, before the A share listing, the brand involvement in Jordan's sports is obvious. At least, as SOHO China CEO Zhang Xin thinks, Jordan's sportswear is Jordan's, like Lining, consumers will be less and less.

From a daily necessities factory to a quasi listed company with an annual sales volume of nearly 3 billion yuan, Jordan's sports business has benefited from Yu Jinjiang's unique business model. In Jinjiang, a county-level city with a population of not more than 2 million in southern Fujian, Anta, XTEP and other sporting goods listed companies and quasi listed companies have been gathered.

In fact, apart from Lining, almost all the domestic sports brands named by consumers in China come from Jinjiang, Quanzhou, Fujian. These sports shoes dealers who rely on Shanzhai to sell their homes and hold high the countryside to encircle the city are called the title of "Jinjiang Department".

The listing of Jordan sports is only "

"These Chinese brands may not sound familiar or even weird.

But the reality is that the little fish began to eat big fish.

"The rise of China's local consumer brands has challenged the famous foreign brands, which has become a milestone in China's industrial development."

The financial times has described the brand of Chinese local shoes and clothing represented by the "Jinjiang Department". "These Chinese brands may not sound familiar or even weird.

But the reality is that the natural law is reversed, and the little fish begin to eat big fish.

To create this miracle is precisely a group of Fujian businessmen who believe in "love to fight and win". After completing the magnificent turn from family workshops to listed companies, they set up a capital express to make the "Jinjiang Department" bigger and stronger. Besides "Lining", the ten major sports shoes and clothing brands in China are produced in Jinjiang.

"They are generally not very educated, but they are very hard-working". Liu Shutong, who has been in the industry for ten years, described the expensive Jinjiang department.