Secret: Oscar'S Pay Dress Rule

The tradition of dressing for dressing has been a long tradition.

Some female stars signed four contracts, designed by designers.

"But celebrities will not talk about endorsement," Simon Astaire Simon said. He used to be a celebrity Ambassador as a brand ambassador (especially between Astaire Charlize Theron and Bvlgari (Bulgari), and between Helen Lady (Lady Helen Taylor) and Armani (Astaire).

"They don't want to make money known."

Indeed, when it comes to the relevant practices in the industry, 12 of the 18 public relations managers and fashion power agents I interviewed were asked to speak without recordings. They were worried about the negative reactions from the Brand Company and (no doubt) celebrities themselves.

However, the message of endorsement products can still be seen in the media.

Last year, US Weekly reported that Tiffany &Co paid Tiffany $750 thousand for her jewelry during the entire ceremony, in order to allow Annne Hathaway, host of the Oscar presentation ceremony.

The same beauty also fell on Gwyeth Patru (Gwyneth Paltrow). Louis Weedon (micro-blog) (Louis) paid her $500 thousand, on the condition that she wore her own brand ornaments when she sang "Coming Home" on the night of the awards evening.

All the stars attending the various kinds of parties flatly denied the authenticity of the report, but it still appeared on the website of American weekly.

2010

However, the biggest event of getting paid for wearing accessories was in 2008.

A petition by Raymond Weil, a watch maker, brought Charlize Theron and her film production company Denver Delilah Films to court.

The reason is that when Theron attended the South By Southwest Festival in Texas, he wore a watch of Christine Dio (Christian Dior). At that time, her contract with lammont was still in effect. For this reason, lammonway asked Theron to repay the $3 million endorsement fee and other losses.

The lawsuit was finally settled, but the details were not disclosed, and the details of Theron's extra income were revealed in the verdict issued by the court.

For example, the details are revealed: when Theron attended the British Film Academy Awards Bafta in London in 2006, he received a reward of 50 thousand dollars for wearing more than two jewellery of Chopin (Chopard). At the Oscar Prize Presentation evening, he also received 200 thousand dollars reward for wearing the company's jewelry.

In the autumn of 2006, MontBlanc (Montblanc) agreed to pay $250 thousand to a charity, provided that Theron was in her bank.

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"As we all know, the advertising cost of the Super Bowl is $1 million per minute, because it's definitely worth it," Astaire said.

"The same is true of all awards parties."

In order to find out the details, last year's Oscar awards show, the media applied for 5000 news interview cards.

But it is difficult to measure the value of showing up at the awards ceremony.

"The overall value is hard to gauge, whether it's a feeling or a practical level," said Pamela Seidman (Pamela Seidman), a former vice president of brand marketing for fashion retailer Express, Valentino (Valentino) and Versace (Versace).

"No matter what the standard of measurement is, no one knows it will work," she said.

In addition, the image of celebrity endorsement is lasting and meaningful.

A few years ago, top clothing would be sold out, and the brand name also had an umbrella like effect (umbrella effect).

But the actual impact is much more than that.

When a young girl sees a female star wearing Chanel (micro-blog) skirt, she will soon become the Star Hunter of the brand.

Then she will buy Chanel perfume, wallet and cosmetics.

For Chopin (which sponsored many awards ceremonies), these brands were unveiled (especially for those celebrations).

Hollywood designer Philip Bloch (Phillip Bloch) includes many famous stars such as Sandra Bullock and Jada Pinkett Smith (Jada Pinkett Smith), and he said, "now this has become a complete business out of the Bloch."

James Grant Grant, a co-founder of marketing consultancy Starworks, seems to say that part of the reason for the increasing popularity of endorsement is the result of changes in the entertainment business model.

"The source of income of Hollywood has changed," he said.

"Nowadays, fewer and fewer films are produced, but there are lots of investment in action movies and 3D films, but the quality of drama and romantic comedies is becoming less and less.

TV plays have become a reality rather than an actor, so actors can only find ways to make money.

There are fewer and fewer studios supporting film production, and the budget for awarding ceremonies to designers, costumes and artists is getting smaller and smaller.

So actors turned to endorsement brands to get rewards.

Wearing jewellery to the occasion of the awards ceremony became a feast.

An industry expert who matched several cooperative pactions said that the market price of the Hollywood star wearing the brand jewellery for Oscar's nomination was 500 thousand dollars.

At the same time, the one-year "image ambassador" contract, which includes the wearing of jewellery, attending the celebration, receiving media interviews and wearing brand logo ornaments, will be paid for several million dollars.

But sometimes, as many industry practitioners are anxious to emphasize, the cooperation between the two parties does not involve money at all.

"To cooperate with designers, actors are very proud and willing to speak for free, so the relationship between them is very harmonious," said Marilyn Heston, Marilyn Heston of Losangeles fashion. She acted as a broker in this year's Zac Posen and Zach Posen Webster, MontBlanc and other jewellery companies.

She added that compared with young designers, big brands have an advantage over women celebrities in endorsing their brand clothing.

"These big brands are full of money and have prepared 5 or 6 sets of costumes for each star, many of which are specially customized.

Ultimately, if only one actor can make up for a costume, there will be a successful example.

Small design companies do not have such strong strength.

Industry observers believe that this situation will not change soon.

Ilaria Alber-Glanstaetten, chief executive of luxury consulting firm Provenance, said: "as long as the popularity of celebrities is booming, I do not think consumers care about the endorsement of the brand.

On the contrary, there will be no more readers to read celebrity magazines.

The relationship between the award ceremony and sales is still to be confirmed, but this question is related to exposure.

I think every brand is worried about being absent from these big celebrations.

So it turned out to be the fact that other brands have come out in the face and have their own capital. "