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E-Commerce Trusted Trading Platform On The Line

2012/3/20 14:31:00 26

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Online shopping in China

The proportion of Internet users is far below the world average level, and distrust of Internet pactions is one of the main obstacles.

Yesterday, the trusted trading platform of Shenzhen e-commerce - the Uxin network was formally launched and running, marking the construction of a trusted trading environment for e-commerce in Shenzhen has entered a new stage.

At present, the development of China's e-commerce market is more and more rapid. However, the unclear identity of the main body of e-commerce is still the main sticking point of the problems existing in the e-commerce market. Trust has become the scarce resource of e-commerce. The main cost of some enterprises' network marketing is to prove to their customers that they are trustworthy.

Under such circumstances, how to make the subject, object and paction process of e-commerce more standardized and trustworthy is particularly important, but this is also a problem that the government and the market can hardly solve independently.

The uet, which was launched yesterday, is built and operated by the newly established Uxin electronic commerce protection and Promotion Center (referred to as "UTS"). The center is established by the Shenzhen municipal market supervision authority and the Futian District people's government. It is the third party public service organization.

Xu Youjun, director of Shenzhen market supervision and Administration Bureau, yesterday introduced the Summit Forum on the construction of trusted trading environment in China (Shenzhen). The USTC is responsible for the construction and operation of the USTC. The USTC is a third party professional institution authorized by law, entrusted by the government and undertaken by the government. It has both the credibility of the government and the flexibility of the market.

according to

Electronic Commerce Department of Shenzhen Market Supervision Bureau

Deputy director Feng Nianwen said that a company in Shenzhen invested heavily in developing electronic commerce last year, resulting in about 400 counterfeiting websites on the Internet in the half year, which worries the company bosses.

Feng Nianwen said that after the operation of Zhongxin network has been running for some time, the true identity of the e-commerce entity can be found, and ODR (online non litigation dispute resolution) is also being established.

It is reported that UTS will enable better e-business websites to be found easily through corporate identity authentication, acceptance of social and network supervision, and pparent and open information. Among them, the identity verification of UTS entities will rely on government market supervision information resources, help e-commerce enterprises to reduce marketing costs, accumulate online credit, and also reduce the cost of finding good businesses for consumers, and help to improve paction efficiency.

Yesterday, Yang Hongfeng, deputy director of the Department of market regulation of State Administration for Industry and commerce, awarded the Shenzhen city market supervision and Administration Bureau a plaque for the construction of a credible trading environment in Shenzhen.

Shenzhen market supervisory authority and Tencent,

Alibaba

EBAY and others signed a memorandum of understanding to build a trusted trading environment for e-commerce.