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    Chongqing: Five Measures To Strengthen The Garment Industry

    2012/3/20 14:19:00 22

    Clothing Brand Profit

    A few days ago, Zhang Xuan, deputy secretary of the CPC Chongqing Municipal Committee, held five symposiums on the development of Chongqing's clothing industry, and put forward the following measures: how to make Chongqing's garment industry bigger and stronger.


    First, we should do a good job of the Beijing clothing Expo and Chongqing international clothing festival, and promote the combination of production, marketing and research through two major activities.


    Two, we must attach importance to personnel training and do a good job in the evaluation of professional titles of clothing series personnel.


    Three, we must attach importance to the recommendation and declaration work of "China's well-known trademarks", and the Municipal Industry and Commerce Bureau and city leaders should give support and help to form industrial brand declaration hierarchies at all levels.


    Four, the government should build a platform and increase financial support.


    Five, we should seriously analyze and study and help enterprises solve the problems of long turnover time, large gap and difficult financing.


    Zhang Xuan and his party visited Chongqing Daxing children's products Co., Ltd., Chongqing leno Garments Co., Ltd., Chongqing Ye Sen Clothing Co., Ltd., Chongqing Tian Po Garment Co., Ltd. and Chongqing Dream Poetry Clothing Co., Ltd. later pointed out that the difficulties and problems encountered in the process of the development of Chongqing garment industry were mainly manifested in: first, the overall image of the Chongqing garment industry is different from that of the national garment industry provinces; two, the brand awareness is not high and the influence is weak; three, the high-end design and research team is not sound enough; four, the capital turnover time is long, the loan is difficult and the loan is difficult.

    cost

    High is still an important factor restricting the development of the industry; the five is the inadequate support for the development of the garment industry; the six is that the platform built for the development of enterprises and industries is still not perfect and not in place, and the supporting services of the relevant units are not good enough.


    Zhang Xuan stressed that Chongqing has the conditions for the development of the garment industry. The government should attach great importance to the development of the garment industry, and the garment industry can become another important pillar industry in Chongqing after becoming bigger and stronger.

    At the same time, the garment industry also plays a very important role in building city image, brand, creating high profits and enriching people.


    Zhang Xuan and his delegation also inspected the clothing store of Chongqing new century department store and Chongqing department store, and investigated the market sales and channel construction of Chongqing brand clothing products in Chongqing's main business circles.


    After listening to the report of Liu Weili, President of Chongqing commercial group, about the development of Chongqing business group and the report on the sales of Chongqing brand clothes in the shopping malls, Zhang Xuan said that the Chongqing garment enterprises have made gratifying changes in the production and shopping malls. Chongqing brand clothing production enterprises have completely rid themselves of the workshop mode of production. Chongqing business group has made important contributions in guiding Chongqing's economic development, leading the fashion and promoting employment.


    Zhang Xuan stressed that there is still more work to be done in supporting the development of Chongqing's garment industry: the business cooperation should be strengthened, and the strength should be strengthened to strengthen Chongqing's cooperation.

    Brand clothing sales

    The promotion of Chongqing's brand clothing should be supported by the city commercial group, and the targeted measures and measures should be put forward for the development and support of all brands in Chongqing.

    Famous clothing brand

    In the main business circle's entry rate; two, we should increase the business enterprise's relay degree and establish a long-term and effective contact mechanism to boost the healthy development of Chongqing's brand clothing enterprises.

    The business group should inspect the garment production enterprises more frequently, increase the understanding of the development of the clothing industry, and do more brand support and boost work.

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