CHIC&Nbsp; 2012: Promote "Traversing" &Nbsp; Foresee The Future.

March 26th, the twentieth China

2012 is the key year for the implementation of the 12th Five-Year plan. It is also a landmark watershed for the development of China's garment industry. The industry has entered a new era of pformation and upgrading.

However, there are many bottlenecks in the process of industry upgrading, which is bound to have more confusion on the CHIC2012, more mysteries to be solved, more resources to be integrated, more thoughts to be collided, more changes to take place, more strategies to be implemented, more dreams to be realized, and more bottlenecks to be "crossed".

The new situation can not be avoided.

At present, the European sovereign debt crisis continues to escalate, the long-term sovereign credit rating of the United States has been downgraded, and Japan's GDP has also seen negative growth, which has led to a high unemployment rate in developed countries and a decline in private demand. The growth rate of emerging markets and developing countries has also begun to fall. At the same time, commodity prices are at a high level and the global inflationary pressure is still relatively large.

The global economic recovery slowed down in 2012, and downside risks increased.

When the economy is depressed, unilateral trade protectionism will become increasingly fierce.

In 2012, the developed countries will increase their intervention in the appreciation of the currencies of emerging economies. International trade wars and exchange rate wars will inevitably take place.

At the moment, as the world's largest exporter of clothing, China's clothing industry is hard to stay away from it.

According to customs statistics, from 1 to February, China's clothing exports were 19 billion 290 million US dollars, down 2.5%.

In fact, in 2011, China's clothing exports showed a trend of high before and after low, and the growth rate dropped rapidly after August.

international

Hindered by foreign trade, the impulse of "export to domestic sales" of Chinese garment export enterprises has been strengthened, which will bring new impact on the original market structure in China.

At the same time, the international market is weak for a long time and the Chinese consumer market is flourishing. In contrast, it constantly inspires the ambition of overseas brands to enter the Chinese market.

CHIC2012 overseas exhibition area has attracted more than 400 brands from 20 countries and regions, and they have been ploughing the Chinese market with CHIC as platform.

In the future, the international competition of "doorstep" will be intensified day by day.

At home, the domestic monetary policy is obviously tightening.

At the same time, enterprises' concerns about domestic inflation are increasing; the high cost of the channel has compressed the profit margins of Garment Retailing; there is a certain risk of forced industrial pfer behind the labor shortage; the RMB continues to appreciate, and the cost of domestic labor and other production factors is also rising; raw material prices fluctuate sharply.

These not only cause enterprise production and marketing sluggish, inventory increase and profit decline, but also affect the normal production and market confidence of enterprises, seriously hindering the stable operation of the whole industry.

Of course, there are some reasons for the above problems.