Commercial Value Of London Fashion Week
London Fashion Week has a serious new mood.
Traditionally, the opening week of fashion week is a golden opportunity for blonde stars to attract audiences with glamour and anecdotes. But now the appearance of mayor Boris Johnson of London, London, has lit up the Somerset House show.
Moreover, the task of cutting the ribbon fell on Sir Philip Green, the boss of Topshop, a sponsor of fashion week.
He invested the Topshop special fund in a lot of imaginative fashion shows in London Fashion Week, so he played the role of a popular lover in fashion week.
London Fashion Week
Recently, it has shown its victory in a 10 year long struggle, which is to defend its honor as a serious participant on the global fashion stage and successfully prevent other competing cities from attempting to compress the London Fashion week schedule.
The warmly received by London designers in the global fashion media has also been recognized.
The new goal of London Fashion Week is to successfully pform these reviews into business expansion.
Sir Green said, "these shows are wonderful.
Now I need to think about production and create real business. "
The British fashion industry accounts for 1.7% of GDP in the UK, two times that of publishing, automobile manufacturing or chemical industry, and provides 816 thousand jobs.
The small scale feature is encouraging, that is, British manufacturing is also improving.
Green said: "China is becoming richer, and the time to market is more important to retailers.
This means that it has an opportunity to produce clothing in the UK and is competitive. "
Vesi pointed out that retailers including John Lewis and Topman reported that "made in Britain"
brand
It has strong customer value, especially in men's wear.
In 2011, Mulberry (Mulberry) received a local trust and investment fund of 25 million to build a handbag factory in Samer Seth Shire, which will create 250 technical jobs for the region.
"In fact, Mulberry's access to this fund is a reflection of the government's recognition of the role of the fashion industry in our economy," he said.
"Peripheral communication in British fashion is becoming more and more important."
Anya Hindmarch, the famous handbag designer, said: "when you talk about men wearing western suits in Italy, they understand fashion, because they employ many men like them in Anya Hindmarsh.
Their friends were employed in fashion business, which changed their way of looking at this problem.
For Britain, apprenticeship is an important step.
We have many young people who can not afford the cost of college. Let's give them the opportunity to enter the business. "
Sometimes fashion businesses dominate TV broadcasting.
Topshop's 10 year sponsorship of the London Fashion Week's NewGen project will expire this year. At the beginning of this fashion week, Green announced that it would launch new sponsorship funds.
He said: "we need to focus more on the new generation of production talents, because there are always cutting-edge designers.
My goal is to see if we can achieve success in manufacturing and business, just as we have achieved in the field of design and retailing.
The London Fashion week ended in January 22nd. The 6 day Fashion Week held 59 2012/2013 autumn and winter fashion shows, with an estimated total audience of 5000.
In the last release season, more than 100 million pounds were ordered during the London Fashion week.
Under the aura of silver jubilee and Olympic celebrations this year, the London Fashion week attracted star designers from New York, Milan and Paris: Stella Macartney (Stella McCartney) held a series of evening wear in Mayfair in London on the evening of February 18th, and Sarah Beckham (Victoria Beckham) celebrated its Victoria series listing. Sarah Burton (Sarah Burton) released the first series of Alexander McQueen extension product line McQ designed in 20 in February.
On the first day of this fashion week, the fashion show of Caroline Charles (Caroline Charles) marked her as London.
Fashion Designer
For 50 years.
Asked how she could stay in such a weary and well known industry for a long time, she replied, "it doesn't feel like 50 years.
I don't want to think about the past. I want to go to the next season.
How can I stop? Fashion is addictive. "
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